MARKETING TROPHY The next Marketing Trophy will be awarded on March 8, 2016. MK looks back at past winners and gives them a chance to share their stories. We’ll start with the CabriO Cable Car, the 2013 winner in the SME category. (more…)
The early email catches the reader
Editorial
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September 29, 2015
E-MAIL MARKETING A study by Inxmail reveals the best times to send emails in email marketing. There are a few surprises. (more…)
"Silverbacks block or sabotage neuromarketing"
Editorial
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September 28, 2015
MK OPINION Just under 500 people shared their views on the controversial topic of neuromarketing, both online and at Suisse Emex. The results are now in—and so is the winner of the wellness weekend worth CHF 1,000. (more…)
Sport as a billion-dollar business: What's happening in Switzerland?
Editorial
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September 24, 2015
SPORTS FORUM The Sport Forum Switzerland on November 18/19, 2015 in Lucerne will be the Swiss sports business's assessment of the current situation. The digitalization and monetization of the sports experience is a key topic of the congress. (more…)
Switzerland's first Master's degree in Digital Business awarded
Editorial
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September 24, 2015
EDUCATION On September 22, 2015, the HWZ Zurich University of Applied Sciences graduated the first seven Master of Advanced Studies (MAS) in Digital Business. (more…)
Digital printing with the latest technology
Editorial
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September 24, 2015
DIGITAL PRINTING SYSTEMS When buying digital printing machines, a company is spoiled for choice. MK presents the most popular systems from Canon, Xerox, HP and Kodak. (more…)
Welcome to #GauguinSounds – an art museum strays from the norm.
Editorial
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September 24, 2015
DIGITIZATION As part of the series «Digital – walk before you run,» Christoph Oggenfuss* speaks with Ulrike Erbslöh, director of the Fondation Beyeler, about the art museum’s digital strategy.(more…)
These devices really put the pressure on in the office
Editorial
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September 24, 2015
MULTIFUNCTION DEVICES can do more than just print, fax and scan. As customer surveys have shown, they should be. Sustainability, connectivity and individual functions are just as much in demand. Six manufacturers present their new devices. (more…)
Big data partnership for viral street marketing
Editorial
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September 24, 2015
BIG DATAThe EPFL start-up SThAR "Social Thermodynamics Applied Research" and business campaigning GmbH are joining forces in a new partnership and will soon be offering a new and innovative service: the DEMOGRAPHICA software. Thanks to it, advertisers, marketers and promoters can determine the ideal places and times to place their messages in such a way that they spread virally. (more…)
TV drives growth in electronic media
Editorial
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September 23, 2015
TELEVISION MARKET The advertising pressure for TV increased by three points, resulting in an increase of two points for electronic media. This is shown by the Goldbach Index on advertising pressure in August 2015. (more…)
"Digital is better" - 20 years later
Editorial
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September 23, 2015
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Tele in new design
Editorial
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September 23, 2015
MEDIA The television magazine Tele is now appearing in a new look, focusing on reduction and simplicity. The layout is supported by new, modern fonts and numerous graphic elements that have been reduced in color. (more…)
