Large format digital display project in Zurich

DIGITAL SIGNAGE Neo Advertising and Amavita launched a digital display pilot project at Zurich's Stadelhofen train station on September 3. The 93-inch display set up in the shop window aims to reach travelers effectively.Neo Advertising and Amavita launched a digital display pilot project at Zurich's Stadelhofen train station on September 3. The 93-inch display set up in the shop window was developed and manufactured by Neo Solutions, Business Unit "Digital Communication Projects" Neo Advertising SA. This new device aims to effectively reach travelers at the Zurich train station, making them want to visit the point of sale. Neo has been working with Galenicare for eight years: Neo Solutions has implemented a digital communication device with 75 advertising media and operates it in the Amavita pharmacies. On September 3, Neo Advertising installed a 93-inch screen (236 cm) in the window of the Amavita pharmacy Stadelhofen in Zurich. This first installation serves as a pilot project of shop window digitization for Switzerland's leading pharmacy brand."This project was initiated by Amavita, who wanted to dynamize their shop window communication - and control it via a central management tool" explains Christian Vaglio-Giors, founder and CEO of Neo Advertising SA, adding: "... aware of the strength of digital media, with the installation experience of retail spaces, it is more than normal that Amavita turned to Neo Solutions to define the technical specifications and entrust the realization, installation and use of a digital medium that meets the requirements and needs of the brand".This new type of display, with LED technology, can be considered 100% Swissintegrated because it was designed, manufactured and installed by the Neo Solutions team. Originally used for displays of very large sizes, LED technology now offers full flexibility in creating screens of different sizes, shapes and resolutions. Neo Solutions has developed its expertise with this new technology to integrate it into its new generation of smart digital advertising media and urban furniture. A full range of LED digital communication products will be launched by the end of the year to complete the Neo Solutions offering.