TV drives growth in electronic media

TELEVISION MARKET The advertising pressure for TV increased by three points, resulting in an increase of two points for electronic media. This is shown by the Goldbach Index on advertising pressure in August 2015. TV emerged as the winner for August. In the year to date, declines had to be accepted. With a significantly higher advertising pressure of 653 points compared to 650 points in the previous month, the value is now even approaching the record level of 654 points from December 2014 again. Digital out of Home was also able to increase with a plus of one to the new 665 points. Thanks to the upward trend since May, almost half of the decline in April of this year has already been made up. With a minus of one point, Internet was able to confirm itself at a very high level. Compared to twelve months ago, the figure is almost 10 percent higher. Advertising pressure for teletext fell by one point for the second time in succession.Electronic media as a whole benefited from the strong increase in TV. The two-point increase confirms the upward trend since June. Advertising pressure for the overall market, on the other hand, has not changed since May of this year.