BRANDING On October 21, 2015, the 17th Brand and Marketing Day BMT will take place in the brand-new Tissot Arena in Biel/Bienne. Various speakers will provide food for thought on brands, products and strategies. The "BMT AWARD in Sponsorship" will also be presented for the first time. (more…)
Attention, ready - digital: but how fast?
Editorial
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8 October 2015
DIGITIZATION As part of the "Digital - walk before you run" series, Christoph Oggenfuss* spoke to six experts about the challenges of digitalization. A summary and six key statements. (more…)
Two strong winners with different goals
Editorial
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8 October 2015
AWARD-CC On September 10, the Corporate Communications Award entered its eleventh round. The jury of eight experts selected two winners from six nominees. Both Swissgrid with its energy plan and Swiss Tennis' commitment to the younger generation impressed with their understanding and fun. (more…)
Successful communication on the office floor
Editorial
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October 7, 2015
BOOK TIP The so-called corridor radio is an important factor in everyday communication. Information is exchanged, passed on or obtained in passing. In his book, author Stefan Häseli reveals the importance of everyday language and how conversational situations can be mastered more easily in the corridor at work. (more…)
There is still a lot of catching up to do in web analytics
Editorial
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October 6, 2015
WEBANALYTICS Whether it's a website, online advertising or search engine marketing, the advantage of online marketing measures is that they generally generate a lot of data. However, analyzing this data is associated with many challenges. (more…)
Oktoberfest at Seedamm Plaza
Editorial
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October 6, 2015
SEEDAMM PLAZA Autumn is here and with it the time of the Oktoberfest. Several regions follow in the footsteps of Munich, the city of origin, and invite guests to enjoy beer and sausages in tents. This also includes the Seedamm Plaza in Pfäffikon. In addition to the beer, there is a program of events in store. (more…)
The Everest Method
Editorial
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October 6, 2015
BOOK TIPIn the book "The Everest Method", authors Jörg Pfützenreuter and Thomas Veitengruber explain why precise goals are so important when negotiating, which factors determine success and how you can optimally prepare your negotiations. (more…)
The largest Swiss advertising agencies
Editorial
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October 6, 2015
ADVERTISING AGENCIESThe Media Research Group has once again launched a survey and listed the major advertising agencies. Publicis, Wirz and Leo Burnett are well ahead in both the MRG and BSW rankings.(more…)
St. Gallen Academy relies on cinema advertising
Editorial
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October 6, 2015
CAMPAIGN From 15.10.2015, the Academy of St.Gallen's latest cinema spot will be running in the Cinedome Abtwil and on well-known social media platforms. Advertising in the style of a movie trailer for a movie that doesn't actually exist. (more…)
Vlogger guided through the festival summer
Editorial
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October 5, 2015
VLOGGING To make the traditional text-and-image-based OpenAir coverage on 20minuten.ch more dynamic and interactive, jim & jim—an agency specializing in youth marketing—designed and implemented a comprehensive video ticker. (more…)
Personal Shopping has potential
Editorial
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October 5, 2015
SHOPPING The market research institute GfK surveyed the personal shopping market on behalf of Outfittery. Over 80 percent stated that they would use the service again. The study also provides information on current usage among men and women. (more…)
The most beautiful Swiss moment
Editorial
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October 5, 2015
SPONSORING On the evening of October 1, 2015, the trade association for sponsoring agencies and service providers presented the International Sponsoring Award (ISA) to the best projects of the past year. Zurich Insurance was among the winners with its "Swiss Moments" project. (more…)
