"Employees and doctors were able to identify better with the brand"
Editorial
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14 October 2015
MARKETING TROPHY The next Marketing Trophy will be awarded on March 8, 2016. MK looks back at previous winners and lets them have their say. The Hirslanden Private Hospital Group triumphed in the large company category in 2014. (more…)
Moving storytelling for hotel reopening
Editorial
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October 13, 2015
STORYTELLING To mark the reopening of the Hotel Rotary Geneva - MGallery by Sofitel****, Jung von Matt designed a gala event with a special kind of hotel tour. (more…)
NZZ organizes hackdays on virtual reality
Editorial
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October 13, 2015
VIRTUAL REALITY For the first time, the NZZ is organizing so-called Hackdays on the topic of virtual reality with the support of Google. Participants have 48 hours to develop virtual reality applications. A jury of experts will award prizes for the best ideas and prototypes. (more…)
Eyeonx launches new forms of advertising
Editorial
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October 13, 2015
ONLINE ADVERTISING The Eyeonx company is launching two new forms of advertising with "Gallery Ad" and "Mobile Wideboard Plus".(more…)
New CAS in Digital Risk Management
Editorial
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October 13, 2015
FURTHER EDUCATION The CAS (Certificate of Advanced Studies) Digital Risk Management deals in particular with recognizing and dealing with the risks of digital transformation and the implementation of digital risk management in companies.(more…)
Analyze Big Data smart with Excel
Editorial
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October 13, 2015
BOOK TIPIn the book "Analyzing Big Data Smartly with Excel", author John W. Foreman explains how even small companies can carry out sophisticated data analyses using Excel. (more…)
The marketing of the future
Editorial
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12 October 2015
MARKETING On October 6 and 7, 300 top executives from the German economy came together in Frankfurt. MTP - Marketing zwischen Theorie und Praxis e.V. organized the 10th Marketing Horizonte on the topic of "Lead or Die: Leading Marketing in the Future". (more…)
Concept, Create and Collaborate - three days of total publishing
Editorial
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October 10, 2015
ADVERTISEMENT The swiss publishing days from November 4 to 6 in Bern will cover everything from the conception and dramaturgy of communication to creation with the latest publishing tools and teamwork via the cloud and collaboration platforms. The opportunity to gain practical know-how and inspiration. (more…)
How to run successful digital marketing
Editorial
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9 October 2015
DIGITAL MARKETING How can digital marketing be successfully designed? The agency Webrepublic has published an infographic on the subject.(more…)
3D painting at Zurich main station
Editorial
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8 October 2015
CAMPAIGN To mark the ongoing expansion of the global A380 route network, including from Europe, Emirates surprised commuters and passers-by at Zurich main station with a 3D painting of the famous Emirates A380 on-board lounge and bar. (more…)
Industrial charm meets modernity
Editorial
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8 October 2015
A successful conference or business event requires motivated participants, the right infrastructure and exciting content. If you want to give your event additional wings, you need an extraordinary backdrop: In former factory buildings and production halls or in historic hotel buildings, yesterday meets the present and creates an atmosphere that brings promising ideas to light.The concept hall 6 in Thun
The concept hall 6 in ThunThe Thun concept hall 6 stands on the site of the former Selve AG metal works, which strongly influenced the development of the city of Thun until 1993. On the industrial wasteland, a modern, mixed urban quarter has developed where people live, work and, above all, live. The concept hall 6 inspires with its unconventional concept: In the generous rooms with their clearly legible history, up to 500 people can be seated, depending on the type of event. Particularly charming is the winter garden, where up to 180 guests can dine together, and great is the terrace, which almost floats on the Aare, and where up to 250 people can toast each other.Hotel Wetterhorn on the Hasliberg
The Hotel Wetterhorn on the Hasliberg "Old chairs - new ideas" - that's how Claudia Orlanda sums up her concept. She is based in the historic Hotel Wetterhorn, built over a hundred years ago as a summer residence, is responsible for organizing unforgettable events. In the heart of the Bernese Alps, groups of up to 80 people can discuss, negotiate, be together: on the charming gallery under the stucco ceiling, in the mystical wine cellar "Cantina 1313" at the rustic-chic bar or in the atmospheric concert hall. The premises blend old walls and historic furniture with original interior design to create an ambience in which you simply feel at home.The stepped building in Bern-Ittigen
The stepped building in Bern-IttigenThe striking building stretches up the slope right next to the highway viaduct like a giant staircase. In the last century, gunpowder was produced here; later, greats such as B.B. King and Grace Jones performed in the former factory rooms. Two years ago, the building was converted into a modern event center. It now offers different rooms - all furnished with a light hand and respect for the industrial past. In the event hall, 600 guests can celebrate lavish parties; in the intimate lounge, small groups sit together in an atmospheric setting. The well-coordinated team of Stufenbau Event AG not only provides beautiful rooms, it also ensures that everything runs smoothly - with modern technology and an imaginative catering service.The Dampfzentrale in Bern
The Dampfzentrale in BernA hundred years ago, electricity was still being produced for the flourishing Bernese economy in this charming brick building on the banks of the Aare. Today the steam center on the grounds of the Marzilibad is a popular cultural meeting place that is as much a part of Bern as the Bear Pit and the Bundeshaus. When no cultural event is taking place, the foyer, the boiler house and the turbine hall can be rented - individually or all three together, as required. Catering is provided by the tenant company taBerna Gastro-Kultur AG, which also provides the culinary services for the "Dampfzentrale" restaurant.Whether it is a matter of launching an innovative project, coming up with unexpected ideas or simply celebrating a glittering company party: in the Bern - Bernese Oberland region you will find great backdrops for successful events.All congress, conference and event offers at madeinbern.com
Smartphones vs. paper
Editorial
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8 October 2015
DIGITAL PRINTMobile devices such as smartphones and tablets are being used more and more frequently at work. However, they are not replacing traditional work tools such as desktop PCs or printed paper, but rather complementing them. This is also the case in 2015, as a study by DokuLife Consulting and Broher shows.(more…)