Switzerland's first Master's degree in Digital Business awarded
EDUCATION On September 22, 2015, the HWZ Zurich University of Applied Sciences graduated the first seven Master of Advanced Studies (MAS) in Digital Business.
The seven successful graduates with course director Manuel P. Nappo (right).The graduation ceremony for the first graduates of the Master's degree program in Digital Business took place in the traditional Zunfthaus zur Zimmerleuten in Zurich. At the same time, the certificates were presented to the more than 70 successful graduates of the CAS Digital Leadership, CAS Social Media Management and CAS Multichannel Management modules, and program director Manuel P. Nappo was delighted: "It took a lot of time and energy to set up the Master's course, but it was worth it. All CAS modules were fully booked and demand continues to be huge."The 7 MAS Digital Business graduatesNicole Candrian, Beat Enderlin, Matthias Kern, Thomas Knell, Eva-Maria Lucena, Sarah Nünlist and Sven Ruoss can now call themselves digital pioneers.Portfolio is expandedThe MAS Digital Business course is the only one of its kind in Switzerland. It is semester-independent and consists of three CAS modules (Certificate of Advanced Studies). The Master's thesis (diploma thesis) marks the end of the course. Previously, there was a choice of certificate courses in Digital Leadership, Distributive Technologies, Multichannel Management, Mobile Business and Social Media Management. The CAS Digital Risk Management is a new addition. It deals specifically with the management of risks associated with digital transformation, such as hacking or loss of privacy, and the MAS Digital Business is strongly practice-oriented. The CAS modules are led by renowned professionals from the business world, including Patrick Comboeuf (CAS Digital Leadership) and Marion Marxer (CAS Multichannel Management).The MAS Digital Business can be started at any time. It is aimed at people who are already in management positions or who want to take on a management role soon. It is also designed for employees of companies that need to transform their conventional business models at a strategic level due to the dynamic development of digitalization.
