Sport as a billion-dollar business: What's happening in Switzerland?

SPORTS FORUM The Sport Forum Switzerland on November 18/19, 2015 in Lucerne will be the Swiss sports business's assessment of the current situation. The digitalization and monetization of the sports experience is a key topic of the congress.Football always makes the most headlines in the world of sports. And not only in a positive way - cue FIFA scandal. But football is still a highly attractive sponsorship opportunity, even if the demands of sponsors grow with the sponsorship sums. Dennis C. Thom, Head of Marketing, Borussia Dortmund, shows how partnerships can be developed authentically and successfully under the brand motto "Real Love".A different type of sponsorship activation has been offered by Raiffeisen Switzerland since August 2015 on the online platform www.welovefootball.ch. The platform bundles innovative entertainment formats and information on the Raiffeisen Super League, independent of the club. André Stöckli, Head of Sponsoring, provides insights into Raiffeisen's digitization strategy and cites initial successes.Digitization dominates sports business SwitzerlandWhether sponsor, athlete or club - the monetization and activation of digital rights represents the "Holy Grail" for market players across all sports. How does successful community marketing succeed through social channels?6-time mountain bike world champion Nino Schurter, with 180,000 Facebook fans, shares his social media experiences. What strategy is used to involve his sponsors in communication? Social media consultant Roland Eitel (who has worked with Jürgen Klinsmann and Jogi Löw, among others) provides input for successful work "off the pitch". How does T.E.A.M MARKETING manage the use of digital rights for the UEFA Champions League and the UEFA Europa League? How are Ochnser Sport, SPAR and Migros focusing on higher online sales? Nearly 60 speakers at Sport Forum Schweiz 2015 will answer these and other questions in six special forums and the traditional breakfast session.All program information and registration: www.sportforumschweiz.ch