Tina Umbricht , the singer from Aargau with Thai roots, made it into the Top 25 of the German casting format "Deutschland sucht den Superstar" in 2015. Five years later, in spring 2020, the singer competed on "The Voice of Switzerland". On the music show, the singing talent made it through to the battle rounds. Now the 22-year-old is venturing into the world of presenting.

A fresh breeze in the morning show

In recent months, 20-year-old Younes Saggara from Bern has hosted the morning show, first as a side-kick to Dara Masi and later on his own. Tina Umbricht will support him from January 18, 2021.

With the planned acquisition of the Nebelspalter Somm wants to realize a conservative media project that has so far gone under the working title "Säntis (Werbewoche.ch reported). The 55-year-old bourgeois publicist wants to join the Handelszeitung According to the company, it has yet to comment on the project: "We will only communicate when we can communicate."

The new Nebelspalter is to be built according to information provided to the Handelszeitung According to the information available, up to seventy investors have donated 100,000 Swiss francs each to the media project. This would mean that up to 7 million francs would be available to finance the planned 15-person editorial team in a start-up phase lasting several years.

The group of backers is said to include influential business leaders. The talk is of Marcel Erni and Alfred Gantner, the two heavily wealthy co-founders of the private equity group Partners Group. Multi-billionaire and Amag owner Martin Haefner is also said to support the project. So is former SVP National Council member and car dealer Walter Frey. Ex-banker Konrad Hummler, who previously headed the New Zurich Newspaper presided.

Loyalty programs are popular with Swiss customers. According to the representative Loyalty Trend Report 2020, the average respondent is aware of 17 of the 38 programs surveyed, making it one out of every two major programs in the Swiss market. Respondents participate in an average of six loyalty programs, and 80 percent agree to use their program every time they have the opportunity.

The Migros Cumulus, Coop Supercard and Ikea Family programs, which have been established for many years, made it onto the podium of the best loyalty programs in Switzerland - in the same order as in 2018. The rather young programs Helsana+ and H&M Club, which have gained several places, follow in fourth and fifth place. Another newcomer to the top 10 is Poinz, which is also a younger program.

Digitization is also making inroads into loyalty programs

With Helsana+, the H&M Club and Poinz, three purely digital programs made it into the top 10. This is in line with the importance of being able to benefit conveniently and easily via smartphone using an app, which has increased by a significant 7 percent among respondents compared with 2018. In addition, the digital channels "Mobile App" as well as "Internet" have clearly increased in importance as sources of information. The app has now become the most important information channel for customers, with the Internet in second place.

Digitization is therefore also becoming increasingly prevalent in loyalty programs. According to the study, the loyalty experts surveyed in the companies also confirm that digitization of the programs is at the top of the agenda. In particular, around two-thirds of the company representatives surveyed are focusing on establishing or expanding the mobile channel.

Corona reinforces customer need for digitization

Due to the current Corona pandemic, there is an increased need on the consumer side for more digitization of programs and further digital usage options. This is likely to further accelerate the trend toward digitization of loyalty programs in the coming months.

According to the National Cyber Security Center (NCSC) Melani, such attacks may continue, as the company writes in a statement on Wednesday. Therefore, it could not be ruled out that there may be isolated interruptions and delays again. The majority of IT services were not or only partially affected due to scalable and secure cloud infrastructures. Nevertheless, the responsible parties will monitor the situation closely and continuously adapt the defensive measures, the statement continues.

The attacks were known as DDoS (distributed denial of service) attacks. These are aimed at disrupting the availability of computer systems and paralyzing Internet connections and websites. The attacks are carried out from many distributed computers. In addition to TX Group, its Internet providers and other Swiss companies were also affected. At the beginning of the week, as a result of these cyber attacks, the e-paper of the Tages-Anzeiger not available. (pd/swi/SDA)

Tiziano Pelli and Jürg Schmid, the founders of Schmid Pelli & Partner, are expanding their activities by taking on new partners. Chantal Cartier and Marc Mauron become partners and members of the Executive Board with immediate effect.

Since April 2019, 40-year-old Marc Mauron has been primarily responsible for content marketing and event projects at Schmid Pelli & Partner, taking care of content productions as a producer and working on positioning projects. Before joining Schmid Pelli & Partner, Mauron worked at Red Bull Switzerland and as Head of Winter Marketing at Switzerland Tourism. He was born in Fribourg and is therefore bilingual.

37-year-old Chantal Cartier has been part of the Schmid Pelli & Partner team since September 2019. The proven specialist in the hospitality, gastronomy and hotel industry is responsible for client projects for organizations and companies such as Schweizerhof Flims, Arosa Bärenland, Seco, Bafu and the hotel group "The Living Circle". A graduate of the Ecole hotelière de Lausanne with an Executive MBA from the University of St.Gallen/Rotmann School of Management Toronto, she previously worked for Hyatt International in Zurich and as Head of Hotel and City Marketing at Switzerland Tourism.

In his new role as CPO, Gouda will be responsible for both strategic and operational product issues with the goal of supporting portfolio companies with current issues and the further development of their products and services, as well as driving innovation, according to a company statement.

He brings more than 10 years of experience in developing innovative digital products to his new role. As Co-Founder and VP Partnerships at Remoteplatz in Berlin, he most recently supported various product launches and built diverse "remote product teams" for Swiss tech companies. Prior to that, he was a Strategy Senior Consultant at OLX Group.

Saeed Gouda holds a bachelor's degree in Information Technology, a diploma in International Business, and a master's degree in Creative Communications and Marketing. (pd)

The last day of work is over and the children have long since flown the coop. People over 60 now have a little more time, are adventurous and would like to experience something else, perhaps even realize a childhood dream they never lived. This is precisely where the "Snow Internship 60+" winter campaign designed by Wirz comes in.

The vacation region Savognin Bivio Albula offers this winter together with the Savognin Bergbahnen and the Bivio sports facilities five internships for seniors. Whether as a piste bully driver*in Savognin or ski instructor*in Bivio, the interns will get an insight into the respective professions and in this way also experience the region.

Applications in progress

Motivated seniors can apply for the internship positions since October 22, 2020. The call-up film, in which an employee of Tourism Savognin Bivio Albula is looking for senior interns, was created during the preparations for the winter season. In the awareness phase, it links to a landing page with an application form. The film and the accompanying key visual will be played out in the form of YouTube pre-rolls, social media videos, display banners, native and social ads. After the application deadline at the end of November, the interns will be evaluated for the internships taking place at the end of January 2021.

From the end of December, the performance phase will be used, in which targeted lead ads for the offers will be delivered via the channels as retargeting based on the generated audience.

The 10 websites with the highest reach participating in the study continue to expand their reach. At the top is Srf.ch, which now reaches 3.5 million users per month. But the offerings of the NZZ, from Bluewin and from 20 minutes gain more than 5 percentage points in reach compared to the previous wave. Overall, the top 10 offerings now reach around 5.7 million unique users and therefore 89.3% of Swiss online users.

Top 5 Mobile Sites, iOS and Android Apps 

The overall increase in reach of the top 10 websites is primarily due to the continued strong increase in use of the respective mobile site. The mobile sites of 20min.ch-D-CH (+8.7 pp), Tagesanzeiger.ch (+12.6 pp), which is now also in the top 5 mobile sites, and Search.ch (+6.1 pp) gained particularly large numbers of users.

Like in the print competition, where, among other things, our magazine m&k the B2B titles are also in the lead for the Digital Q Award. This shows that the slumber in the area of trade media is finally over; a great deal has happened in recent years. The Q-Award jury is extremely pleased about this and has nominated the following online presences for this year's award:

This year, due to the current Corona pandemic, the winners of the print and digital awards will be announced by mail on Monday.

Personal.com

The increase from 120,000 to 150,000 unique clients within one year speaks a clear language: The web presence of Personal.com convinces users from the communications industry. This with good journalistic content and an expansion to other digital channels such as a strong social media presence, various newsletters, the podcast or even the video format "Creative Coffee".

Maschinenmarkt.ch / Msm.ch

The bilingual website for the machine industry, automation and related fields had its relaunch in August 2020. The content platform thereby combines an interestingly structured page with a lot of information from a competent and well-connected editorial team with services, with which even small providers with limited resources can increase their visibility with Google and the target group.

Construction documentation.ch

Architects and planners make use of the Swiss Construction documentation since 1930 as a source of information for architectural projects and building products. The relaunch in August 2020 brings a concentrated load of inspiration and information in a fresh design, a high level of user-friendliness and an optimized display on all devices. The architecture, product and focus newsletters have also been completely revised.

Everyone knows the branding of the SRF channels TV, Radio, Digital as well as the holding company SRG SSR. Just like the news designs for the "Tagesschau", for "10 vor 10" with the openers and the unmistakable set design. The creative director of SRF and head of design and marketing, Alex Hefter, has been in charge of many other designs that have won awards worldwide since 2004.

The ADC Switzerland board found this creative design expertise to be an asset to the association of leading creative professionals in the communications industry and unanimously accepted Alex as a new member, according to a statement Tuesday.

Alex Hefter graduated in design from the Staatliche Akademie der Künste Stuttgart in 1991. From 1996 to 2004, he was head of corporate design at ZDF Mainz, where his responsibilities included the rebranding of the ZDF identity in 2001 and the development of the TV campaign "Mit dem Zweiten sieht man besser. Since 2004, he has been shaping the appearance of the SRF channels. He has received over 200 creative awards worldwide for this, including, of course, ADC Würfel and Edis. (pd/swi)

About the Education platform customers and partners will learn important content on core industry topics such as brand safety, quality journalism, cookie-free targeting, AI, creative campaign optimization and more, led by Teads experts.

The digital advertising ecosystem is constantly changing with new technologies, measurement tools, trends and challenges emerging every day. Teads' initiative aims to bring together the brightest minds and equip advertisers with the latest knowledge to keep up with industry trends and stay ahead of the competition. Brands and advertisers can develop new skills to improve the efficiency of their budgets, optimize reach and scale, and increase ROI effectiveness.

Martin Schläpfer worked in Bern for around 33 years until 2018, first as a federal parliamentary correspondent and as deputy editor-in-chief of Bilanz, then for over 15 years as a representative of the Federation of Migros Cooperatives. In this function, he influenced the Swiss Retail Trade Interest Group from its inception and played a leading role in various voting campaigns.

Martin Schläpfer will provide strategic and tactical support to Farner Consulting.