Salesforce offers cloud-based software solutions and aims to bring companies and their customers closer together. Plan.Net Suisse, the digital agency of the Serviceplan Group Switzerland, will support the company in addressing its customers. As part of the mandate, the agency will be responsible for the strategy and implementation of various communication measures that will be used internationally. In addition, Plan.Net Suisse will be responsible from Zurich for ensuring that the quality and brand alignment of all agencies working for Salesforce in the participating markets are implemented accordingly.

3,000 nursing specialists: that's how many newly trained specialists Switzerland needs each year to effectively counter the shortage of skilled workers in long-term care. The industry associations Curaviva Switzerland, Spitex Switzerland and OdASanté are therefore intensifying their efforts to get even more people interested in the long-term care professions. The central information platform Long-term care.ch holds the multifaceted arguments that speak for a commitment to long-term care.

Consistent focus on skilled workers of the future 

Working in long-term care means advancing both humanly and professionally. The "Karriere machen als Mensch" campaign focuses on life and interpersonal relationships as the heart of long-term care and provides detailed information on the many different educational and career paths available. It provides insights into everyday working life in retirement and nursing homes and at Spitex. The campaign raises awareness and aims to bring the interesting prospects of long-term care closer to the younger generations in particular - in an honest way, with a lively social media presence and using real examples and life stories.

The eventful life of Rosemarie as an animated film 

An emotional short film portrays the eventful life of Rosemarie - from her experiences in the war, the pain of separation and the joy of reunion, to the moment when she tells her story to Livio, who is studying nursing and caring for her. Long-term care requires a profound professional competence and allows, at the same time, to respond to intense interpersonal relationships and to participate in exciting life stories. Or even to become a part of them.

In the past year, consumers' habits have changed permanently. This is reflected, for example, in the fact that products are increasingly being purchased online. This change in behavior has put traditional business models under considerable pressure and led to brands having to fundamentally redefine how they interact with their customers. While 80 percent of companies believe that they are relevant to their customers, only just 8 percent of consumers agree with this self-image.

To address this trend, Havas Group has launched Havas CX. The service offering is an international network dedicated to creating value for brands across the entire customer lifecycle. The strategy model assesses customer satisfaction at all stages of the customer journey based on four criteria:

• Brand: What impact do branded products have on customer experience perceptions?
• Relationship: how do face-to-face interactions affect overall perceptions?
• Purchase: To what extent do the purchase process and transaction impact the overall experience?
• Service/product: How does overall customer satisfaction with the service/product and price affect perceptions of the experience?

Within this framework, Havas supports its customers with its media and communication capabilities in three service areas:

1. Transformation: The company is helped to put the customer at the center.
2. Design: Build a meaningful and enriching experience at every touchpoint of the customer journey.
3. Engagement: Orchestrating all customer interactions across all channels to increase brand engagement in the process.

In the year of the Corona pandemic, retailers are once again wooing shoppers with discounts around Friday, November 27. But for half of the potential customers, the consumer events go too far. Issues such as overconsumption, global warming and the Corona pandemic are reasons to abolish Black Friday, according to a survey conducted by the Demoscope polling institute on behalf of Blackfridaydeals.ch.

The basic sentiment towards Black Friday is clearly more negative in German-speaking Switzerland than in French-speaking Switzerland. In the German-speaking part of the country, 51 percent of respondents believe that Black Friday should be abolished. In the French-speaking part of Switzerland, the figure is only 44 percent.
Income and age also play a role

There are also differences in terms of income when it comes to attitudes towards such discount battles: the lower the household income, the more popular Black Friday is. With a household income of up to CHF 4,999, only 44 percent would want to do away with Black Friday. For high household incomes of 9,000 Swiss francs or more, the figure is 54 percent, or more than half.

Age also plays a role: two-thirds of all 55- to 74-year-olds surveyed would do away with Black Friday. Among young people between 15 and 34, on the other hand, only one third would do so.

Contradictory behavior

In general, however, the generally pessimistic consumer mood is also contributing to the reservations about Black Friday. Socially important issues such as overconsumption, global warming and the Corona pandemic are reasons that push bargain hunting into the background, says Julian Zrotz, retail expert at Blackfridaydeals.ch.

Nevertheless, although it had already become clear in recent years that not all Swiss people thought Black Friday was a good thing, more purchases were made on this day than on any other date in the year.

And in fact, the mood towards the most consumer-friendly days has also been worse. According to the release, in last year's survey just under two-thirds of respondents had said they thought the import of the Black Friday and Cyber Monday shopping events from the US was a negative development. (SDA)

1. even if the economy improves, consumers will continue to be modest with their spending.

Many people have focused their spending priorities on essentials like groceries and safety products, making it all the more important for brands to cater to cost-conscious customers. These brands are the ones that focus on offering sales/deals throughout the year, not just for the big seasonal events like Black Friday or the summer sales. These are the brands that prioritize flexible and understanding customer service.

If they can continue to offer high quality goods and services at competitive prices over the long term, their customers will stick with them for the long haul because they have managed to be an empathetic brand when it mattered most.

2. zero-party data strategies will enable digital marketers to increase relevance

As third-party cookies disappear in 2022, digital marketers will need to build trust with consumers by better understanding their needs and preferences. We have witnessed the rise of a privacy-driven digital culture where consumers are more aware of privacy policies.

In 2021, brands will work more closely with consumers to create a more personalized online experience, with greater control and respect for privacy. Greater emphasis will be placed on transparency about what data brands want to collect from consumers, with a focus on offering a value exchange.

3. seamless omnichannel experiences will define the next era of consumer behavior. Both consumers and

Brands have digitized more than expected, and these behaviors will have a lasting impact. According to a Selligent study, 29 percent of consumers have found that their shopping behavior has changed forever, and they plan to shop more online in the future, for example. Those brands that can adapt and offer digital and real-world experiences that seamlessly intertwine will drive economic recovery for the retail industry.

4. luxury brands will trade their cachet for more accessibility.

Part of the appeal of the luxury goods market lies in its exclusivity and unattainability. Getting your hands on that hot handbag or limited edition of something has been a long haul for brands in the past, but in 2020 Covid-19 forced most consumers to re-evaluate how they view luxury goods. When asked about the reasons for consumer loyalty, only 8 percent cared about the brand name. This tells us that the future of luxury will not lie in exclusivity, but in accessibility. How will luxury brands become trusted and convince consumers on a large scale that they have earned a place in their lives?

5. contactless shopping will take the lead and be the new standard customer experience.

Selligent's study also shows that 64 percent of consumers want mobile and contactless pick-up or check-in options due to health and safety concerns. Accessible shopping will become the norm, even beyond the worst parts of the pandemic, with consumers around the world opting for contactless shopping as a crucial part of the seamless, efficient and flexible omnichannel customer experience.

The Swiss Rapeseed Oil Association is the competence center for issues relating to Swiss rapeseed oil and is responsible for marketing communication on behalf of the industry. The association's members are organizations along the rapeseed oil value chain. These include producers, processors and the retail trade. The association has been working to raise awareness of Swiss rapeseed oil for two decades.

This year, the association sharpened and revised its brand management tools. As part of a pitch, the strategy and tools were mirrored with the agencies for implementation in communications. Erdmannpeisker impressed with its well thought-out analysis and clear focus. The first work will be seen in spring 2021.

Jerome Hayoz, central secretary of the Swiss syndicate of medium-creative SSM, and the section Lugano confirmed thereby on Monday opposite the news agency Keystone SDA reports of the Tribune de Genève and from 24heures of Saturday. These had written of bullying and harassment incidents at RSI.

As Rolando Lepori of the SSM secretariat Ticino in Lugano said on request, half of the 30 complaints were bullying, the other half harassment, including sexual harassment and violation of personality.

RSI's media office said on request that the management was "determined to do everything in its power to offer employees the greatest possible protection against any form of abuse. Various channels are available for reporting any abuse, including anonymous reporting. RSI will coordinate further action with the SSM Ticino section.

The SRG is also aware of the reports received, as the media office stated on request. The SRG is in exchange with the social partners. The cases reported to the SSM would be examined and communicated after clarification.

Regarding the German-language corporate unit SRF, the SSM said it was working with SRF to define the process for dealing with any reports of harassment. Discussions are underway.

External examinations

Two outside agencies are currently investigating the recently disclosed harassment allegations at RTS (Werbewoche.ch reported). SRG's internal audit department also reviews, with external support, the tools in place to protect the personal integrity of employees.

The entire Board of Directors and he himself are committed to a complete, independent investigation of the cases at RTS as well as the responsibilities and the suitability of the existing instruments for the protection of personal integrity, SRG Board of Directors Chairman Jean-Michel Cina was quoted as saying in the press release.

Unwanted kisses and abuse of power

In a research of the daily newspaper of western Switzerland Le Temps there had been talk of open harassment, unwanted kisses, lewd comments and systematic abuse of power. Three employees were accused, including Darius Rochebin, longtime presenter of the RTS daily news. The management and human resources managers of RTS had consistently looked the other way.

Meanwhile, Rochebin, who has been hosting a talk show with famous personalities on the French news channel LCI since the fall, has filed a defamation lawsuit against Le Temps submitted.

The commissioned bodies and persons will each draw up a report for the attention of the SRG Board of Directors. Social partners, SRF employees and the public are expected to be informed about this in February 2021.

The RTS management and the SRG Board of Directors responded to the allegations in early November by announcing that the two executives had been temporarily suspended and two independent investigations had been launched. The presumption of innocence applies. (SDA)

The Screenforce study now shows that TV advertising has a positive influence not only on long-term brand building, but also on the immediate purchase decision. At 23 percent more than the average, it activates people more strongly to buy a brand. The probability that a brand will be bought again in the near future is also 28 percent higher with TV than the average across all media. This makes TV the top purchase activator - even ahead of POS advertising measures.

In addition to investing in sales activation, it pays for brands to invest in brand education. The study shows that advertising recall of a brand is directly related to brand strength. This connection is important because it has a direct and lasting effect on market share for a brand. For example, with TV advertising, advertising recall is significantly higher (32 percent) than with advertising on YouTube or Facebook (both 1 percent). In addition, TV advertising supports the brand image by 28 percent more than the average of the other channels and ensures better brand understanding (34 percent more than average), which strengthens brand building.

The new naming of Swisscom TV brought with it many opportunities and tasks. The task was to inform existing customers and win over new ones. The heart of the acquisition was a mailing sent by post to around 500,000 households. The agency conceived a story for this, which was to make customers and their environment ready for great emotions. Following the adage "Joy shared is joy doubled," recipients could invite their loved ones to the "Blue" experience via a set of postcards.

"Great emotions are a promise that is only true with touch. With the Blue admission tickets, we have created something to touch that moves," explains Doris Bühler, Creative Director at Bühler&Bühler.

The Vegi-Restaurant Hiltl wants its guests and employees to feel comfortable, even in these difficult times. Among other measures, this includes one and a half meters of space between tables and specially designed large glass partitions.

Ruf Lanz is now staging these measures in a campaign. In each of the motifs, an animal is protected from the butcher by keeping a safe distance. In this way, the philosophy of the veggie restaurant is playfully linked with the current safety measures. Because sufficient distance protects people and animals.

The current Hiltl campaign reaches the public on digital screens in Hiltl restaurants and on social networks. The subjects also appear in selected print titles.

With the 17 subjects, you only find out the contents of the gifts at second glance. Galaxus has solved the surprise and the revelation of the sender differently for each advertising medium:

On the backlit posters, the content shimmers through at night, i.e. when the light comes on. This is made possible by an additional slide print on the back of the posters, which is only visible when the poster is backlit.

All you see on the wet posters is the wrapped gift; if you want to know what's hidden behind it, you scan the QR code. With the help of an augmented reality application, what is hidden appears on the cell phone screen.

The hanging boxes were made by lenticular printing: Depending on the angle, you can see the contents of the gift, or not.

With the backlit posters and lenticular printing, the company is breaking new ground in printing technology. By the way, only on closer inspection does the Galaxus turtle on the packaging reveal the sender.

The Galaxus package insert, Advent calendar, and social media feature surprise moments from the Christmas campaign. And with advertising banners, users are encouraged to consider the contents of the gift. This is done with the help of a guessing game.

The campaign starts on Monday and ends in mid-December.

The campaign will run from Nov. 23 to Dec. 13, 2020.

The Appenzeller cream cheese has been on the market since September 2019. Contexta was already involved in development and positioning and delivered the packaging concept as well as the first campaign. Now the creative nomads present fresh creation for the best-seller. The Appenzeller Variety Organization hopes that this will provide a further boost and increase sales in Switzerland and Germany.

In the TV commercial and poster subjects, the first thing you see is something familiar: As always, one of the iconic Alpine dairymen is sitting on the bench, but for the first time in the brand's long advertising history, together with a girl and an older lady. So this campaign also underlines the role of cream cheese as a treat for the whole family, young and old.

As always, it was shot and photographed in Appenzellerland. The TV commercial will be on air in German-speaking Switzerland from Monday. The accompanying poster campaign has already started there. In addition, the subject will be used in various magazines and on social media.