Jonathan Schwarz joined Live Lab as a member of the management team and Creative Director in November 2020. As an agency for live communication, Live Lab brings people together and creates impactful encounters for brands and business. With the appointment of Jonathan Schwarz, the agency aims to strengthen its profile as a creative agency and innovation driver in the event industry.

Salt again only achieved third place this year, but was the only provider to improve on the previous year. According to the ranking, Swisscom scored a total of 960 (previous year 974) out of a possible 1,000 points, Sunrise 955 (previous year 967) and Salt 926 (previous year 923).

The battle for the top is traditionally fought at the highest level in Switzerland, the assessment says. All three network operators have supported VoLTE (Voice over LTE) since last year and would get a lot out of this good technological basis. The success rates for calling are close to 100 percent for all three candidates in large and small cities. In the drive test in small towns, Swisscom had even reached this mark.

The candidates are also close to each other in the data measurements. Especially in larger cities, the recorded readings at Swisscom and Sunrise show a high proportion with LTE 4CA, i.e. the combination of four LTE carrier frequencies.

The results for 5G were recorded for the first time. Where the new network is already available, it was recorded in the driving and running tests, it said. Swisscom and Sunrise would offer the latest mobile generation not only in the cities, but also already to a large extent in the area - and are on a par with 5G after the tests.

Strong in international comparison

The third-placed Swiss provider Salt achieved the same score in the test as the test winner in Germany. Salt is still at the beginning with 5G - but already offers "top values" in its first 5G cells, according to the report. In Switzerland in particular, the results of the 5G measurements were "impressive" overall. The German networks in particular have improved greatly in an international comparison. (SDA)

Poverty in rich Switzerland is still taboo. Those affected suffer from stigmatization and discrimination, because not infrequently they are accused of self-infliction and inertia. The fact that Caritas Switzerland is coming to the public with this difficult topic right now is no coincidence: Corona drastically exacerbates poverty in Switzerland. Suddenly, each of us knows someone who has lost his or her job due to the harsh measures or who is still barely able to keep his or her head above water with short-time work compensation. But for those who were already struggling, the crisis threatens to break their necks. Caritas cushions the existential pressure with its diverse assistance services, such as financial bridging aid, the Caritas markets, or social and debt counseling.

Relation between protective measures and burden

In the campaign, One Marketing makes a surprising, emotional and topical link between the protective measures imposed by the FOPH and the burden of people affected by poverty in Switzerland. How heavy is the renunciation of big events for Lars, when he could not have afforded a ticket anyway? And what else can the minimum distance do to Roberto, whose friends distanced themselves from him a long time ago?

To protect the personalities of those affected by poverty, the agency deliberately used the image database Getty Images for the portraits. They are intended to represent the more than 1.2 million people in Switzerland who were already living at subsistence level before Corona and who do not want to reveal their identity because of the painful stigmatization.

Donation campaign to shake things up

The "Switzerland is learning..." campaign is designed to shake things up, call for solidarity and generate donations for the fight against poverty in Switzerland. In order to bundle the non-profit organization's advertising media, the out-of-home measures focus on commuter traffic in the conurbations of Basel, Bern, Geneva, Lausanne, Lucerne and Zurich.

E-boards, e-panels, public transport screens, streetcar trailers, mailings, advertisements, display ads, social media ads and the landing page were implemented. Caritas.ch/corona. The campaign started on Monday and runs until December 20, 2020.

The board of directors of Zürcher Oberland Medien announced on Tuesday that the editorial management will now be handed over to new, younger hands. Brändli's lifeblood had belonged to political and quality journalism. He had "known how to defend this against all changes.

But now, he said, it was time for a generational change, as journalism was facing massive changes. Technical innovations, new methods of data analysis and social media would change working conditions and the understanding of roles in journalism at breakneck speed.

Brändli has worked for Zürcher Oberland Medien for 32 years, since 2015 as editor-in-chief. It is still unclear who will take over his post. The succession plan is now being initiated. Until this is clarified, the two deputy editors-in-chief Malte Aeberli and Florian Bolli will take over editorial responsibility. Brändli will continue as a writer for the Oberland write.

Tamedia has held a 38 percent stake in Zürcher Oberland Medien for 10 years. The remaining shares are held by around 600 shareholders, with no shareholder owning more than two percent of the total number of shares. (SDA)

In her new role, Alexandra Stühff is expected to play a key role in sharpening the journalistic profile of business reporting at NZZ take over, like the NZZ writes in a statement. Alexandra Stühff and Dieter Bachmann, who has held the position of deputy head in the economics department since January 2019, will hand over to Chanchal Biswas, the designated head of the combined economics departments NZZ and NZZ on Sunday as of January 2021, report.

Since 2008, Stühff has worked for the weekly business magazine Eco at SRF, as a reporter, producer and, since 2019, as Managing Editor. Before that, she worked as a journalist and head of department at Ringier for the magazine Cash. For Hubert Burda Media in Munich, she conceived and realized a business magazine. Alexandra Stühff has worked for Gruner & Jahr and attended the Henri Nannen School of Journalism in Berlin. She holds a degree in economics from the University of Fribourg, Switzerland, and is a banker.

Dieter Bachmann joined the business department in 2014 as head of the production and news team. NZZ and was appointed deputy department head effective January 2019. Previously, he headed the business editorial department of the Basel Newspaper. Go to BaZ in 2004, where he was responsible for the dossiers Pharma/Chemicals, Retail/Food and Financial Center Basel, among others. Dieter Bachmann studied economics and business administration at the Center of Economic Sciences of the University of Basel.

Markus Städeli becomes head of the economic team of the NZZ on Sunday

As of January 2021, Markus Städeli will take over the management of the economic team of the NZZ on Sunday and succeeds Chanchal Biswas. He joined the economic department of the NZZ on Sunday one. Previously, he was responsible for the weekly titles Cash and Handelszeitung active. He also gained his first journalistic experience at the Basel Newspaper. Markus Städeli studied business administration at the University of Applied Sciences Northwestern Switzerland and trained as a business journalist at Economiesuisse/Handelszeitung. In his new role, Markus Städeli will continue to report to Chanchal Biswas.

The traineeship is not only new for the five young professionals, writes Jung von Matt Limmat in a statement. With this approach, the agency itself is also entering a new era. The program is part of the creative ecosystem that the agency is building. Away from the familiar silo thinking, clear hierarchy structures and the assumption that the experiential knowledge of seniors beats the impartiality of newcomers to the profession. "If someone doesn't have agency or creative experience yet, we often label that as unprofessional. But it is precisely this fresh approach that is the prerequisite for transformation," explains Roman Hirsbrunner, CEO of Jung von Matt Limmat. "With the traineeship, we get impulses from outside and encourage the trainees to question and break existing rules. Ultimately, the agency management of tomorrow is already looking with the program today."

Versatile traineeship

In concrete terms, the trainees pass through the most diverse stations in the agency in six months. They do not start out as copywriting, graphics, project management or strategy trainees, but are deployed on an interdisciplinary basis from day one, the statement continues. Elements of the traineeship include an introduction to the JvM culture, a deep dive into the creative industry and concrete project assignments. "In addition, the trainees should also be able to develop their soft skills," says Lotte Wiesner, senior experience manager at Jung von Matt Limmat and mentor of the trainees. This includes, for example, an agile mindset and initial knowledge of co-creation and creative excellence. In addition to Lotte Wiesner, Tiago Huber, Senior Talent Attraction Manager, supports the trainee team as a mentor. He adds: "Ideally, after six months, the trainees find a professional focus within the creative industry in which they would like to deepen their knowledge. It is therefore important that they can work as interdisciplinary and openly as possible."

Next start in April 2021

The five trainees who are completing the first "Future Creative Leaders" program come from a wide variety of backgrounds. They combine skills in design, storytelling, digital business management and strategic communications, among others. The next round of the program will start in April 2021. "Our Future Creative Leaders should not be afraid to question our ways of thinking and working. And this is completely independent of their background or skills. We welcome every critical question - also because it can sometimes be quite revealing," says René Schwarz, CXO of Jung von Matt Limmat.

In April 2020, when the redesigned m&k landed on the desks of readers from the media and communications industry, many would not have believed their eyes, writes the Swiss Media Publishers Association in a press release. "When I saw it for the first time, I thought, that's not possible!" Urs Schneider, Chairman of the Board and founder of Mediaschneider, is quoted as saying. "I was still familiar with the old magazine, and the relaunch really was a quantum leap."

The other members of the Q-Award jury also confirm the wow effect. "The relaunch has attracted a lot of attention in the industry," explains Roland Ehrler, Managing Director of SWA. Marianne Läderach, Head of the Media Institute, was particularly impressed by "the great feel and innovative design" and René Grossenbacher, Board Delegate of Publicom, is enthusiastic about the "innovative approaches, especially with the cover image".

The magazine had been on the market for 46 years before the relaunch and had been struggling with falling advertising sales and declining reader interest, particularly in recent years. The main reasons for this were an outdated layout and too strong a focus on PR cooperations.

Baudokumentation.ch: The digital winner with a great user experience

The Q-Award Digital 2020 goes to Baudokumentation.ch. "A very nice user experience with beautiful images" or "good target group approach, lots of usefulness, lots of content" are some of the jury's comments on the website, which was completely redesigned last August.

Architects and planners have been using Swiss building documentation as a source of information since 1930. What started out as product data sheets and a manufacturer's catalog has now become a multimedia information platform with a beautiful, elegant design. According to the VSM, Baudokumentation.ch is a prime example of how complex information can be skillfully offered online and has rightly won the Online Q-Award 2020 for this.

The current Salvation Army campaign is entirely dedicated to the topic of loneliness. After all, loneliness has become a widespread disease that affects one in three people in Switzerland - regardless of age. The most effective remedy against loneliness is people who take time for those affected and have correspondingly open ears and an open heart.

At the heart of the campaign is a TV spot that brings the message into the living room in an impressive and forceful way. Parallel to this, print subjects are used in the form of advertisements and posters.

Currently, most people try to avoid going to the clinic whenever possible. So advertising the services of a clinic can sometimes seem strange. But that's exactly where the new commercial for the Hirslanden Klinik Birshof comes in: Even during a pandemic, there are medically necessary procedures. And for these, patients can come to the Hirslanden Klinik Birshof with a good feeling.

The 30-second spot, which will be broadcast on Tele Basel and on Hirslanden's social media channels from the end of November, accordingly focuses on the trust that patients have placed in the clinic, which specializes in orthopedic surgery, for years.

The claims follow a rhetorical concept that simultaneously picks up on the content of the work in question and establishes a relationship with the PBZ and its offerings. The message is still the same: The PBZ has everything your heart desires, from A to (PB)Z. Only a few letters are missing to complete the ABC.

Most people agree: data protection is important and your own data should be well protected. Nevertheless, hardly anyone reads data protection declarations. No wonder, data protection notices are usually long and difficult to understand texts. According to a study by the New York Times, many privacy policies are more difficult to read than Immanuel Kant's work "Critique of Pure Reason".

The Privacy Icons association, founded by leading Swiss companies, has set itself the goal of changing this and increasing transparency in data protection. "Who is using my personal data and for what purpose? People should be able to see that at a glance," says Florent Thouvenin, Professor of Information and Communication Law at the University of Zurich and initiator of the Privacy Icons. "That's why we developed the 19 privacy icons."

Switzerland as a pioneer

In addition to data protection declarations that are often difficult to understand, there is also a lack of uniformity between companies. "The Privacy Icons offer the opportunity to establish a standard in Switzerland - as road signs for data protection, so to speak. This is unique in the world," says Matthias Glatthaar, Co-President of the Privacy Icons Association and Data Protection Officer of the Federation of Migros Cooperatives.

Data protection law is intended to help data subjects exercise control over the processing of their data. To do this, however, they must first recognize what is happening with their data. This is why the Federal Data Protection and Information Commissioner Adrian Lobsiger also welcomes the initiative: "The privacy icons provide orientation and help to make abstract data protection declarations easier to understand, but are not intended to replace them. They promote transparency, which is one of the central concerns in data protection."

Companies set new standards

As of today, Migros, Swisscom, SBB and Credit Suisse are adding the new privacy icons to their data protection notices. BKW and Zurich Insurance are also planning to use the privacy icons. "We invite all companies to use the privacy icons and thereby increase the user-friendliness of their data protection notices," says Juliette Hotz, Co-President of the Privacy Icons Association and Senior Counsel Data Governance at Swisscom. The Privacy Icons are freely available. All companies that process personal data can download the Privacy Icons from the website Privacy-icons.ch/download/ and use it free of charge.

By joining CH Media's central editorial team, the 38-year-old strengthens the existing central editorial team of Editor-in-Chief Patrik Müller and Deputy Editors-in-Chief Roman Schenkel and Raffael Schuppisser. This quartet is also responsible for the main part of the convergent daily management of Online, Tageszeitung and Schweiz am Wochenende.

Doris Kleck has been co-head of the Domestic Department with Anna Wanner for four years. This co-management remains unchanged. For the past year, Doris Kleck has also been taking over day-to-day management of the entire national section. She graduated from the University of St. Gallen with a master's degree in international relations. She entered journalism at the Schaffhauser Nachrichten, where she worked as domestic and business editor. In 2012, she moved to the Federal Parliament editorial department of the Aargauer Zeitung. After a detour to the Tages-Anzeiger, she returned to the Aargauer Zeitung in 2016.