As Head Subscription, Gaël Hurlimann will be responsible for developing a consistent premium content strategy for the Blick Group from the beginning of 2021. He will also oversee the topic on an international level for the entire Ringier Group. He will report to Ladina Heimgartner, Head of Global Media and CEO of the Blick Group.

Since January 2015, Hurlimann has been the online editor-in-chief of Le Temps and played a key role in the digital development of the Westschweizer Zeitung. Under his leadership Le Temps introduced a paywall and increased the number of its digital subscribers fourfold in the last five years.

In Graubünden, Graubünden residents describe peaceful and comfortable moments with the word "patgific". But patgific is actually much more: an attitude in an increasingly complex world. An attitude that always lets you see the good in a situation. And that's exactly why you should take a vacation in Graubünden, to recharge your batteries.

Gian and Giachen and a hibernation
The patgific campaign is launched with a film featuring the cult ibexes Gian and Giachen, who wonder what is 100 percent patgific. Giachen has an idea.

At the same time, the competition "Winter sleep" goes on air, in which there are three patgifice Maiensäss for the cold winter months to win. The destinations Engadin St. Moritz, Engadin Samnaun Val Müstair, Disentis Sedrun, Bergün Filisur, Savognin Bivio Albula, Surselva, Vals and the RhB would also present further "patgifice" offers throughout the winter, according to the statement - from leisurely snow hikes to relaxing wellness days.

The campaign will be in operation throughout Switzerland from Wednesday.

To mark the company's 40th anniversary in 2021, Universal-Job is giving itself a further development of its own brand. In collaboration with Dachcom, a rebranding is to be created that will do more justice to the company's broad range of services. The project team attaches great importance to the involvement of long-serving, loyal employees.

Anniversary and digital present

A look at the past 40 years shows that much has remained the same in recruitment. Interpersonal skills and the ability to assess people correctly are crucial for mutual success. However, the job market has also evolved considerably in many sectors. Not only younger generations have different expectations of the working world. In addition, investments in technology and digitization have recently moved into the spotlight. For these reasons, too, the Universal-Job brand will be rethought in a responsive way in the future.

Dachcom.ch Winterthur as a partner

Four agencies were evaluated by Universal-Job as part of a structured chemistry workshop. Dachcom.ch convinced with strategic and analytical competence, the best understanding of the task as well as the broad range of services in the analog and digital area. In the coming months, the agency has the task of putting the brand in a new light and equipping it for the future.

For the second time in a row, the highest award of the Cannes Corporate Media & TV Awards, the white dolphin, went to Germany. Cinecore Motion Pictures from Stuttgart convinced the jury with its elaborate production "The Blue Way next exit". The trophy for the best production company, the Blue Dolphin, also went to Cinecore. Among the Swiss entrants, Maybaum, Dynamic Frame and Guave Motion secured a Golden Dolphin. Guave Motion and Maybaum were able to enjoy several trophies at the same time.

Silver went to Seed, Jung von Matt Limmat, Shining Film, Buzz Brothers, Focus Format and Filmgerberei, among others.

Finalist Certificate

For particularly high-quality productions that have narrowly missed out on a Dolphin trophy, there are new Finalist Certificates as of this year. The certificates will be awarded annually from now on. (pd/swi)

According to a press release issued on Thursday, the advertising revenues of technical journals have been falling steadily for several years in line with the general industry trend. Due to the loss of income, the consolidation of the portfolio of technical journals is imperative.

Some topics and headings of the titles concerned Bâtitech and House tech would be integrated into the continued titles HK-Gebäudetechnik, ET-Elektrotechnik and Planer Installateur by the end of February 2021. In the case of the French-language magazine Bâtitech this is done in German, a spokeswoman for CH Media wrote in response to an inquiry from the Keystone-SDA news agency.

According to the press release, all previous magazines enjoyed a loyal readership and stable readership figures. However, advertising revenue has eroded by double digits in recent years.

By bundling the topics in the three remaining technical journals, CH Media announced that the aim was to maintain the future viability of the specialist titles. As a result of the merger, two redundancies have been announced, with a social plan being applied. (SDA)

Actually, the award show should have taken place during the DEX conference. Since both events fell victim to the pandemic, a short film documentary on the winners was created instead of the show.

An expert jury, consisting of the IAB Executive Board and the IAB Advisory Board as well as representatives of the Swiss Advertisers Association SWA and Leading Swiss Agencies LSA, selected the winners in the categories "Digital Marketer of the Year", Digital Agency of the Year as well as the new award for the "Digital Entrepreneur of the Year". In addition, the IAB Academy selected the "Digital Newcomer" and IAB Switzerland once again presented a Digital Lifetime Award in its anniversary year.

Lidl Switzerland is Digital Marketer of the Year 2020

Nominated for the award were companies that stood out with their digital advertising campaigns in the past year. The nominated companies included Audi, Emmi, Lidl Switzerland and Rivella.

This year's prize goes to Lidl Switzerland. The company invests heavily in digital advertising, believes in advertising impact and uses large advertising formats as well as branding products to present their brand and products to customers.

Ads&Figures is Digital Agency of the Year

Ads&Figures, Farner Consulting, MediaCom and Mediakanzlei were nominated for the title "Digital Agency of the Year. The award honors the agency that uses digital marketing measures sustainably and strategically throughout the entire customer and sales cycle. The winner was the Bern-based agency Ads&Figures. As a specialized performance agency, Ads&Figures is very strong in the disciplines of search, social, video and data-driven marketing. Since its launch in 2016, the agency has shown that it manages its projects with a great deal of digital know-how and is an asset to the Swiss agency world.

"Digital Entrepreneur of the Year" goes to Sam Lutz 

The digital advertising industry has produced many exciting young companies in the technology sector. To honor these initiatives, IAB Switzerland 2020 has created a new award category. Nominated in this category are Stephan Frey of Attackera, Sam Lutz of Drop8, and Ginette Lumbiarres and Alban Grossenbacher of GoTom. Sam Lutz, a specialist in data-driven advertising, wins the award for founding and successfully building his company Drop8.

Marei Pross is Digital Newcomer of the Year

Marei Pross from Lindt & Sprüngli receives the "Digital Newcomer of the Year" award. With this award, the IAB Academy honors the graduate with the best result in the final exam of the diploma course "Digital Marketing Basic Course" last year.

Digital Lifetime Award for Jörg Eugster

Also presented was the Digital Lifetime Award for special services. The award goes to Jörg Eugster, who has made an important contribution to the development of the digital advertising industry in Switzerland for over 20 years. He is the founder of various digital platforms and shares his knowledge as a speaker and author. With Wifimaku, he has created a knowledge platform in digital marketing that is unique in Switzerland.

Based on Nielsen's "Retail Panel", the twelve product innovations with the highest sales were identified. These are product innovations with first-time sales that were launched by Promarca members in the current year. Subsequently, consumers were able to choose their favorite from these twelve products by means of a representative online survey.

The winner this year was Wander's Ovomaltine Branchli. During a visit to Wander's headquarters in Neuenegg, Switzerland, Promarca CEO Anastasia Li-Treyer presented the "Star of the Year" award to Wander CEO Arnold Furtwaengler.

Also making it onto the podium were Storck (Switzerland) with its Knoppers coconut bar and Nivea Sun Protection & Dry Touch from Beiersdorf.

Consumers' favorites 2020

1. Ovaltine Branchli
2. Knoppers Coconut Bar
3. Nivea Sun Protection & Dry Touch Vapo
4. Feldschlösschen 1876
5. Volvic Essence Orange Elderflower
6. Lotus Biscoff Mini Ice Cream Sticks
7. Eve Limited Edition Peach Mango
8. WC Fresh Deluxe Delicate Magnolia
9. Starbucks Single Origin Coffee Colombia
10. Durgol WC Effective Cleaner Blue
11. L'Oréal Bambi Eye False Lash
12. Organics by Red Bull Viva Mate

The 37-year-old Claudine Fleury presented for several years for the CH Media radio station Radio 32, where she currently works as an editor, and has been accompanying TeleBärn viewers through the "News" on Saturdays since March. The Bern native has also worked as a video journalist and news presenter for TeleBärn in the past.

Claudine Fleury will take up her new position as Deputy Editor-in-Chief in March 2021. She will also continue to be seen as a presenter.

According to Game TV, "Anna" is the first presenter in Switzerland who is not made of flesh and blood but is computer-generated. A lot of attention was paid to ensuring that the resemblance to a real person is as great as possible. For example, Anna blinks while she speaks and moves her head and shoulders slightly.

Multilingual for international audience

Anna speaks seven languages in the first phase: German, French, Italian, English, Spanish, Russian and Chinese. Turkish will also be added in subsequent weeks. This multilingualism and global collaboration with over 120 media companies should enable Game TV to reach a broad, international audience.

The aim of ConferenceArena as a trade fair for business events is to be a pioneer in terms of trends and innovations. However, despite the hygiene concept, this ambition must take a back seat to the more important factor of protecting everyone's health. For this reason, the trade fair management led by Managing Director Roger Schaer has decided to postpone the ConferenceArena to Wednesday, June 2, 2021, as detailed in a press release.

"It is important to us that participants and exhibitors can visit the trade fair without any worries and experience the usual unique atmosphere of the ConferenceArena in the StageOne live," explains Schaer. "We assume that this will be the case again in June with the vaccination due in the near future and rising temperatures." According to Schaer, a purely digital event has been discussed, but the industry thrives on personal encounters.

With a hybrid format, visitors will also have the opportunity for the first time to take part in the trade fair not only live on site, but also completely digitally in a live stream via the Plazz mobile event app.

Can you taste a story? Does a good menu tell a story? In the event and social format created by Heimat Zürich for Miele, both are true. Author Thomas Meyer and Miele brand ambassador Nenad Mlinarevic entered into an unusual collaboration. The result is an exclusive short novel and a menu that are interwoven to create an experience.

At the end of October, the exclusive event took place at the VN Residency in Zurich. Through an Instagram and PR campaign, the symbiosis of the two usually separate cultural worlds becomes accessible to a wider public.

In addition, the "whodunit in 5 courses" can also be relived. On the one hand, the recipes of the creations will be aired on Instagram, but they will also be available exclusively on Miele.ch/leaterature together with the audio book of the short novel.

Pecunia is the new name of the loan service offered by the Student Financing Office of the University of Zurich UZH. The office advises students on all financial matters from scholarships to budgeting. To communicate the offer with more conciseness and publicity, Jung von Matt Brand Identity developed an adequate name and a fresh appearance.

Pecunia non olet

The appearance of Pecunia is intended to stand up to providers from the private sector and be clearly recognizable as a UZH service. The Latin name signals the academic context of the offer and is derived from the Latin proverb "Pecunia non olet", i.e. "money doesn't stink". Pecunia supports students in losing their shyness about financial issues and in actively dealing with financial matters.

Objectivity paired with coolness

The singular use of the primary color blue, the serif font of the UZH brand, and the color emphasis of the word part "Uni" underscore the loan offer's affiliation with the University of Zurich. At the core of the appearance is a key visual consisting of a word mark and a changing icon. The two elements are complemented by concise messages and a graphic line grid.

The result is an easy-to-maintain appearance that is intended to express academic objectivity and student coolness at the same time through its reduction. In addition to the brand design, Jung von Matt Brand Identity realized Pecunia's website as well as templates for social media posts.