APPS The 'Best of Swiss Apps Awards' were presented in Zurich on November 12. Over 300 people attended the ceremony at the AURA in Zurich, where the best app and mobile projects in Switzerland were recognized in twelve specialist categories.(more…)
Clear Channel with new offering in Lausanne
Editorial
-
November 12, 2015
EXTERNAL ADVERTISEMENT The outdoor advertising specialist has new digital advertising spaces in the Métropole Lausanne shopping center. (more…)
Has the company logo had its day?
Editorial
-
November 12, 2015
LOGO Brands such as Abercrombie & Fitch, Coca-Cola and Apple have recently abandoned their traditional logos either in campaigns or in some cases completely. A model for the future? (more…)
Agency at the airport creates mailing for Swiss Post to increase space
Editorial
-
November 12, 2015
MAILING The agency at the airport developed a special mailing for Swiss Post in which the increase in space was visually implemented. (more…)
What customers expect from a corporate website
Editorial
-
November 12, 2015
WEBAUFTRITT A recent GfK survey by Greven Medien shows that a website is only half the battle. Relevant information is in demand. (more…)
The latest trends in online advertising
Editorial
-
November 12, 2015
ONLINE ADVERTISING On Wednesday, November 11, 2015, the 11th Online Advertising Day took place at Restaurant Sopra. Online experts Daniel Hünebeck, Dr. Jochen Schlosser, Jürg Wenger and Willibald Müller spoke about the diverse possibilities of digital marketing. (more…)
"Paxiser-proven knowledge is essential to live marketing innovation"
Editorial
-
November 12, 2015
DIGITAL MARKETING For Sabine Müller, Fundraising Specialist at WWF Switzerland and former Senior Consultant Online Marketing at the consulting firm Namics AG, "it's about the customer breaking out of their passive consumer role." (more…)
Q-Award 2015: The winner is the young trade magazine "Phoenix"
Editorial
-
November 12, 2015
SPECIALTY MEDIA On November 11, the Q-Award 2015 was presented as part of the Swiss Media Association's trend conference for trade and specialty media. This year's winner is the young specialist magazine "Phoenix".(more…)
XAVER: New jury president
Editorial
-
November 11, 2015
XAVER-AWARD On April 26, successful live communication measures will once again be honored. For the awarding of the projectsExpo-Event.Live Communication Association Switzerland as the organizer has appointed an international jury with a new president. (more…)
Trafo Baden - added value number 3: the integrated hotel
Editorial
-
November 11, 2015
ADVERTISEMENTIf you want to get a good night's sleep, you can spend the night before or after an event at the Trafo Baden in the hotel's own hotel. 81 style rooms in 3-star superior standard are available to guests and leave nothing to be desired. This makes meetings and celebrations in Baden even more comfortable. (more…)
Review: Inspiration Day
Editorial
-
November 11, 2015
EVENT On November 4, the 2015 Inspiration Day in the Campus Hall offered guests from the event industry a well-rounded, stylish program on the current trend topic of "interaction". (more…)
An evening with "doe den tap toe" in Basel
Editorial
-
November 11, 2015
MUSIC FESTIVALThe Basel Tattoo celebrated its 10th anniversary from July 17 to 25, 2015. With new show acts, lighting effects and vocals, the anniversary show was a special occasion. Companies had the opportunity to enjoy the spectacle as part of a hospitality offer.(more…)
