Clear Channel with new offering in Lausanne

There are new Clear Channel advertising spaces in the Méetropole Lausanne shopping center.Clear Channel Switzerland is continuously expanding its presence at the point of sale to ensure national coverage. A further step has now been taken: the new digital screens were recently put into operation in the Métropole Lausanne shopping center. This means that Clear Channel customers now have seven premium advertising spaces of the latest generation at their disposal for a measurably effective advertising presence.Daniel Meister, Branch Manager Western Switzerland: "We are delighted to be present at this prime location in Lausanne and to be able to offer our customers additional high-quality advertising spaces at the POS." The Métropole shopping center is located in the heart of the city of Lausanne in an excellent pedestrian location and receives more than 100,000 visitors per week.Clear Channel's digital shopping media offers the opportunity to convey tailor-made messages and multiple subjects, coordinated in terms of time, date, place and location. The digital advertising spaces open up new possibilities for the sales-effective staging of brands and products.advertising at the POS not only increases brand awareness, but also has a significant influence on the final purchase decision: Global studies show that 70% of all purchase decisions are made directly at the point of sale. The use of advertising at the POS has been proven to increase sales by up to 36%.