Swiss clients rely on these advertising and communication media
Editorial
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November 24, 2015
ADVERTISING MARKET An analysis by Media.Research.Group shows the distribution of the most important advertising and communication media among the top 750 clients in the Swiss advertising market. (more…)
Christmas campaign for Swiss Children's Cancer Aid
Editorial
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November 24, 2015
FUNDRAISING CAMPAIGN For the 14th consecutive year, SPAR is launching a fundraising campaign in December under the name «Lichtblicke» to benefit Swiss Children’s Cancer Aid. Anyone who purchases Schellen-Ursli products during this time automatically participates in the campaign. (more…)
Co-creation for the right customer approach
Editorial
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November 23, 2015
CO-CREATION Maxomedia and the agency at the airport developed a campaign to promote SBB's SwissPass that focuses on customer engagement. (more…)
Goldbach Interactive declares war on ad fraud
Editorial
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November 23, 2015
ONLINE ADVERTISING Goldbach Interactive AG (GBI) is now working with the brand safety company zulu5 to offer advertising clients an extra dose of security within programmatic online media planning. (more…)
How a purchase decision is really made online
Editorial
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November 23, 2015
E-COMMERCE Tradedoubler has used its user journey technology to examine the online purchasing behavior of European consumers in detail. This reveals the often surprising paths that online shoppers take before making a purchase decision. (more…)
Peter Hogenkamp receives "Digital Lifetime Award"
Editorial
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November 20, 2015
DIGITAL MARKETING On November 19, IAB Switzerland honored outstanding projects and personalities with the "Oscar" of the Swiss digital industry.(more…)
Trade media: specific target groups and exciting content in demand
Editorial
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November 20, 2015
MK OPINION An MK Online survey shows that Swiss specialist media remain attractive as advertising platforms, but must meet high standards in terms of quality and reach.(more…)
How useful are LED boards for classic advertising campaigns?
Editorial
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November 19, 2015
LED ADVERTISING The potential of LED boards for advertising campaigns was discussed at the Sports Forum on November 18 and 19 at the KKL Luzern. SWA Director Roland Ehrler pointed out that there is some catching up to do. (more…)
How to lead customers to purchase
Editorial
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November 19, 2015
PURCHASE PROCESSAccording to Marc Rutschmann and Christian Belz, neurobiology provides important insights into how the buying process works that are crucial for marketing. (more…)
The path to the right CRM tool
Editorial
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November 19, 2015
TOOL The requirements and capabilities of tool-based campaign management are becoming increasingly extensive and, as a result, more complex. With companies’ specific requirements growing and the number of software providers rising, choosing the right tool is becoming increasingly difficult. Below is an idealized approach for a targeted tool selection process. (more…)
The digital usage trends 2015
Editorial
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November 19, 2015
MEDIA USE The internet continues to be the most used medium - but access to it is shifting from stationary to mobile devices. Compared to last year, significantly more users are going online with their smartphones. These are some of the results of the IAB Switzerland study, which was published for the second time this year, in an infographic. (more…)
Red Cross: From the living room to the wide world
Editorial
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November 19, 2015
EXHIBITION Until January 2017, the special exhibition "Red Cross World Tour" takes visitors on an exciting journey through six countries where the Red Cross helps people to better protect themselves from disasters. It also shows how important mobility, transportation and logistics are for the work of the Red Cross. (more…)
