DESTINATION The trump cards of the Swiss winter are strong. But so are the challenges for Swiss tourism. The aim was to get ready for the season. On the supply side, but also in terms of communication. Here, Switzerland Tourism is focusing on the coming winter season for the first time under the motto "In love with Switzerland".(more…)
Gourmet Festival St. Moritz: The Program
Editorial
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November 11, 2015
ENJOY The St. Moritz Gourmet Festival 2016 - "Yokoso Nippon" - is all about Japanese cuisine from January 25 to 29. With various Japanese star chefs such as Hisato Nakahigashi, gourmets can look forward to a week-long varied event program with Far Eastern delicacies. In addition, the St. Moritz Gourmet Festival will have two title sponsors in future. (more…)
Scout and select
Editorial
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November 11, 2015
SPECIAL LOCATIONS Specialist knowledge is required when it comes to scouting and selecting special locations for conferences and events. MK asked Carole Ramuz, co-owner and Managing Director of Brandsoul AG for Live Communication, about this. (more…)
New center for Flims
Editorial
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November 11, 2015
LOCATION Between Flims Dorf and Flims Waldhaus, a new meeting center is being created with numerous opportunities for shopping, strolling, relaxing, enjoying and living. A hotel is also part of it. (more…)
Ten tips for online retailers for a successful Christmas
Editorial
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November 10, 2015
E-COMMERCE Heidelpay gives online retailers ten tips on what preparations they should make now for a successful Christmas business. (more…)
Tips for mailings that hit the target
Editorial
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November 10, 2015
MAILING Direct mail reaches consumers where decisions are made, namely at home. The acceptance of unaddressed direct mail is high, as residents signal without "stop advertising stickers": I am open to advertising. Direct marketing is still the only print campaign that is measurable. (more…)
Commuters are into videos
Editorial
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November 10, 2015
MOVING PICTURE A commuter study by the dailyme TV app shows that video consumption is the most popular activity on public transport. (more…)
How successful salespeople change the game
Editorial
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November 10, 2015
BOOK TIP In the book "Sales Upgrade", author Markus Euler explains why traditional sales no longer work, what sales success has to do with inner attitude and what distinguishes top salespeople from standard salespeople. (more…)
Now we have to live our new way of thinking
Editorial
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November 10, 2015
Peter Metzinger* explains why digitalization requires not only a new way of thinking, but also concrete actions. The focus is on mutual inspiration. (more…)
Four tips for successful video marketing
Editorial
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November 9, 2015
MOVING PICTURE The use of videos still plays a rather subordinate role in marketing. This is despite the fact that YouTube is already the second most used search engine worldwide. This shows that customers and other target groups are increasingly using video content when they want information. This makes it all the more important for companies to also offer information via video on their company websites. (more…)
Higher professional examination for communication managers 2015: Top ten
Editorial
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November 9, 2015
COMMUNICATION MANAGER First of all, the positive news: all candidates who sat the examination for the Higher Professional Examination for Communication Managers passed. On a less positive note, there were only ten candidates this year. (more…)
The best commissioned and advertising films in Switzerland
Editorial
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November 5, 2015
EDI.15 Today, the Swiss Award for Advertising, Industrial, and Corporate Films will be presented. MK is showing a brief preview of the nominees in the six categories. (more…)
