The latest trends in online advertising

Stefan Wagner (Goldbach Audience), Jürg Wenger (Urban Hive), Alexander Horrolt (Goldbach Digital Services), Daniel Hünebeck (UBS), Dr. Jochen Schlosser (uniquedigital) and Willibald Müller (Goldbach Germany).The fully booked 11th Online Advertising Day was all about digital marketing and attracted over 230 visitors to Zurich's Restaurant Sopra. The two hosts Stefan Wagner, Managing Director of Goldbach Audience (Switzerland) AG and Alexander Horrolt, Managing Director of Goldbach Digital Services AG led through the exciting morning.The series of presentations was opened by Daniel Hünebeck, Head Client Dialogue at UBS, who reported on Real Time Advertising from the perspective of a High Quality Brand client. Dr. Jochen Schlosser, Director Data & IT at the SYZYGY subsidiary uniquedigital in Hamburg, then illustrated how advertising can be personalized. In his contribution, Jürg Wenger dealt with Urban Hive and the potential of digitalization for smart cities. Willibald Müller, CMO at Goldbach Germany GmbH, spoke on the topic of convergence in multi-screen advertising, highlighting reality and the future.The presentations by the invited experts stimulated interesting conversations and exciting discussions, which were deepened at the subsequent lunch. Presentations and images can be downloaded here online.The next Online Advertising Day will take place on October 4, 2016.