Agency at the airport creates mailing for Swiss Post to increase space

Thanks to the additional "address block" function in the data matrix code, anyone wishing to send a direct mailing now has virtually no creative limits on the envelope. Whereas previously you could only let off steam creatively on 16% of the envelope, Swiss Post now allows you to print a whopping 90% of the envelope - without any additional postage costs. In order to draw the attention of advertising agencies, business customers and printers to this great innovation, the agency at the airport developed a direct mailing in which the increase in space was already visualized on the mailing envelope.Period of use: August 2015Advertising media: MailingClient: Post CH AG, PostMail: Sabrina Aeby (Marketing Communications Specialist)Agency: Agentur am Flughafen AG, Altenrhein: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Valeria Hörler (Graphics), Miriam Egli (Consulting/Text)