Text sells

BOOK TIP In the book *Text Sells*, author Armin Reins explains how important language is for a brand, how to develop a corporate language, and which people and brands have become instantly recognizable through their use of language.When three copywriters write a book about good texts, you can expect a lot: instructions on how to do it right and a sample book of good texts - that's exactly what Text sells. To get you in the mood, Armin Reins, Veronika Classen and Géza Czopf present three interviews with word artists. Then they give a German lesson on the most important rules of good writing and finally provide instructions for creating your own corporate language. They devote most of the space to interviews: with people who shape brands linguistically and with those for whom language is an essential part of their profession. The central insight remains that words are at least as important for a brand as images. getAbstract recommends the book to all marketers and anyone who has to deal with customers by writing or speaking: Call center agents, office staff, salespeople, business managers. getAbstract rating: 8Implementability: 7Innovation level: 7Style: 9

Publisher: Verlag Hermann Schmidt MainzYear of publication: 2015Pages: 320ISBN: 9783874398084