CAMPAIGN Four moving documentaries by renowned Swiss directors depict encounters between young people and seniors from very different backgrounds. Swiss Life’s content marketing campaign aims to raise awareness in Switzerland about rising life expectancy and challenge people’s own ideas about living a longer, self-determined life. (more…)
Why people block advertising
Editorial
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January 28, 2016
ONLINE ADVERTISING83 percent would choose not to use an ad blocker if they could skip or close the ads that appear. This is according to a global study by Teads, the monetization platform. (more…)
"12 Mönet, 12 Chreis"
Editorial
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January 28, 2016
MEDIA New year, new program: since the start on 25 January, Radio 24 has been reporting on one of Zurich's urban districts for one week each month: 12 districts in 12 months. The #dasischzüri campaign thus enters its second round and the private radio station provides an insight into the hustle and bustle of the districts and introduces exciting Zurich residents. (more…)
What is the difference between Adwords and Adsense?
Editorial
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January 28, 2016
GLOSSARY When it comes to search engine optimization in connection with ads, marketers can't avoid the terms Adwords and Adsense. But what do they actually mean?(more…)
Snapchat: increasingly popular with advertisers
Editorial
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January 28, 2016
COMMUNICATION More and more marketers are gradually discovering the social media app "Snapchat" as an advertising platform for potential customers, especially younger ones. This is the conclusion reached by the market analysis company eMarketer. (more…)
Five tips for successful blog posts
Editorial
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January 28, 2016
SEO Finding the most relevant blog posts in the sea of blog posts is a difficult task. Esther Schmitt, Project Manager at the Xeit agency, gives bloggers tips on how they can enhance their posts. (more…)
The first shower gel to drink
Editorial
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January 28, 2016
CAMPAIGN Using a fictional product as an example, the new campaign by the Swiss Association for Market and Social Research (vsms) explains the personal benefits of market research and aims to encourage the Swiss public to participate in surveys. (more…)
South Korea: Naver ahead of Google
Editorial
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January 28, 2016
SEARCH ENGINE While Internet users around the world mostly use Google, the situation is different in South Korea: there, the majority of Internet users use the search engine from the NHN portal, called «Naver.». (more…)
Switzerland remains a premium destination
Editorial
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January 27, 2016
CONFERENCES & EVENTS For the fourth time, the Konferenz-Arena took place at the Kongresshaus Zürich on Wednesday, January 27, 2016. With over 160 exhibitors, the trade show is an annual gathering for the industry.(more…)
The right tool for a successful event
Editorial
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January 27, 2016
EVENT PLANNING The success of an event depends on good planning and a smooth process. This also includes a customer-friendly registration process. Colada AG, for example, specializes in this area with its "Event Office" service package. (more…)
Wanted: MK thought leaders. Submit suggestions now!
Editorial
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January 27, 2016
MK FRONT STEERING The MK Thought Leader Awards are entering their second round. Once again this year, we’re looking for the most popular thought leaders in the field of marketing and communications. Nominations can be submitted through the end of February. (more…)
SRG and Swisscom criticized for possible data use
Editorial
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January 27, 2016
ADVERTISING ALLIANCE At a press conference on Tuesday, January 26, 2016, the Swiss Media Association presented the results of a study on the planned joint venture between Swisscom, SRG, and Ringier, which the association had commissioned from Polynomics.(more…)
