Digitalization POS: prospects for the retail sector at Internet World 2016
Editorial
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February 2, 2016
E-COMMERCE The pressure on retailers from online stores is increasing. At this year's Internet World, new solutions will be presented to prevent further store closures.(more…)
The most successful alpine destinations
Editorial
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February 2, 2016
DESTINATION According to the results of the "International Benchmarking Program for Swiss Tourism", numerous Swiss Alpine destinations enjoyed above-average success in both the winter and summer seasons in the 2014 survey year. (more…)
Digital brand management - strong brands on the web
Editorial
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February 2, 2016
MARK MANAGEMENT Digital brand management is also becoming increasingly important for small and medium-sized companies. Various aspects of digital brand management are highlighted in a six-part series. (more…)
Flims mountain air for fresh ideas
Editorial
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February 2, 2016
LOCATION The 4-star Hotel Adula in Flims-Waldhaus and its surroundings provide the most beautiful ambience for seminars and conferences. The mountain air provides fresh ideas. (more…)
Silicon Valley Talk - and then came Ruedi Noser...
Editorial
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February 2, 2016
WORLDWEBFORUM On January 28, around 650 digital enthusiasts gathered for the fourth edition of a high-profile event. Of course, the appearances by Apple legend John Sculley and submarine captain David Marquet were the big attractions, but other speakers also had exciting stories to tell.(more…)
Decide for yourself what you want - strategies to better reach your target group
Editorial
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February 2, 2016
COLUMN Peter Metzinger* explains why many advertising campaigns do not have the desired effect. In his column, he shows how Target Community Labs can make campaigns more successful. (more…)
Zurich celebrates 100 years of Dada
Editorial
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February 2, 2016
EXPERIENCE From February to July, Zurich will be dominated by the Dada artistic and literary movement. (more…)
Digital brand management: making the most of special features
Editorial
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February 2, 2016
MARK MANAGEMENT We all know strong brands: Swatch, Migros, Lindt & Sprüngli, Geberit, Raiffeisen. How do these brands tell their stories on the Internet, on cell phones, smartphones and other digital media? What special features do they have? How do they become a unique experience that can even appeal to all the senses? (more…)
Smoking heads in Basel
Editorial
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February 2, 2016
PROFESSIONAL EXAMINATIONS On Tuesday, February 2, 2016, the future of the Swiss marketing industry wrote its final exams at the Congress Center Basel (CCB). The exam is not only a challenge for the candidates. (more…)
When advertising becomes an involuntary laughing matter
Editorial
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February 1, 2016
ERROR What happens when you want to use a campaign for markets other than your home market? Exactly: translation errors, cultural misunderstandings and a car called "Der Wichser". The agency 99designs has put together some good examples.(more…)
Convince with simple tricks
Editorial
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February 1, 2016
BOOK TIP In the book "Persuading with simple tricks", the authors Steve J. Martin, Noah J. Goldstein and Robert B. Cialdini explain how small tricks and details can help to persuade others and which psychological studies and findings these tips are based on. (more…)
Norway's Heart and Lung Association provokes with "Hitler Teddy
Editorial
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February 1, 2016
CAMPAIGNIn Norway, the ad campaign by the Heart and Lye Association (LHL) has been criticized. It shows the dictators Hitler, Gaddafi and Kim Jong-Il as stuffed animals.(more…)
