Five tips for successful blog posts

SEO Finding the most relevant blog posts in the sea of blog posts is a difficult task. Esther Schmitt, Project Manager at the Xeit agency, gives bloggers tips on how they can enhance their posts."The search engine optimization of blog articles ensures that they are also found. However, over-optimization should be avoided, as Google is increasingly taking action against this," emphasizes Esther Schmitt. It is important that the text remains natural. In other words, it should be written in a user-friendly way - and not exclusively for Google's crawler. The SEO and SEA Project Manager at Xeit gives five SEO tips for successful blog posts.1. User-friendly means reader-friendly. This implies correct spelling and grammar, a legible font as well as individual content. In other words, all things that also stand for quality in a printed text.2. The article should contain relevant Keywords include. There is often talk of a keyword density of three to five percent. However, it must be borne in mind that the highest keyword density is useless if the text cannot be read fluently or is full of errors. In addition, keyword density is no longer so important. It is much more important that synonyms and similar terms are used, i.e. that the topic is "played".3. The Heading should contain both relevant keywords and arouse curiosity. If the headline contains too many keywords, it will not appear authentic. Synonyms and grammatical variations of the keyword can also be used in the headline.4. Duplicate content should be avoided. This is because Google recognizes when content is copied and tends to penalize this. Websites with "duplicate content" are downgraded in the search engine results or completely banned from them.5. It must be ensured that internal and meaningful Links are placed, i.e. those with added value. The links should therefore refer to content that is actually relevant (in connection with the source text).