South Korea: Naver ahead of Google

SEARCH ENGINE While Internet users around the world mostly use Google, the situation is different in South Korea: there, the majority of Internet users use the search engine from the NHN portal, called «Naver.».

The popular search engine among South Koreans.The Internet is also very important in South Korea. The country also has the fastest Internet connection in the world. However, unlike many Western countries, Google is not the most widely used search engine. 97 percent use "Naver". It was founded in 1999 by ex-Samsung employees and was the first Korean search engine. The name comes from the word "navigate", the English word for navigate. Naver was also the first major Korean web portal and still focuses entirely on the South Korean market. The parent company of Naver is NHN. It mainly offers online games, which in Korea have a status that can be compared to the local football.