TV ADVERTISING The mobile device is not put down while watching TV. What advertising opportunities are there to take advantage of this fact? The Optimizely platform recommends displaying the information prominently on the home page after the TV commercial has aired. (more…)
The Post Continues Its Campaign with Baker
Editorial
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8 February 2016
TV COMMERCIALS Deutsche Post continues its collaboration with singer-songwriter Bastian Baker. The experiential campaign will be complemented by two TV commercials.(more…)
Swiss experience gastronomy
Editorial
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February 5, 2016
ENJOY Foreign dishes are often closer to us than Swiss cuisine. The Swiss Tavolata association offers the opportunity to discover the local cuisine that exists alongside raclette and fondue.(more…)
Advertising and communication in tourism 2016
Editorial
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February 5, 2016
TREND STUDY On February 4, 2016, Mair Dumont Media published the Marco Polo Study entitled "Advertising and Communication in Tourism" 2016. 298 marketing decision-makers gave their assessment of communication and marketing trends in the travel industry.(more…)
What is a Mobile Wideboard Plus?
Editorial
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February 4, 2016
GLOSSARY Developing forms of advertising for smartphones that are not disruptive but still stand out is a challenge. One solution is the "Mobile Wideboard Plus".(more…)
Tips for Whatsapp as a marketing tool
Editorial
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February 4, 2016
MESSENGER WhatsApp recently surpassed the one-billion-user mark. Officially, the messaging app is ad-free. Nevertheless, WhatsApp can be used for commercial purposes. (more…)
High brand awareness thanks to outdoor advertising
Editorial
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February 4, 2016
ADVERTISING IMPACT Outdoor advertising is the right choice when it comes to quickly building brand awareness and engaging consumers. This is shown by a recent study on advertising effectiveness. (more…)
Three tips for customer acquisition via search engines
Editorial
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February 4, 2016
SEO Beat Z'graggen, Managing Director of Worldsites GmbH, lists three important tips for customer acquisition via search engines. (more…)
Seven tips for Engelberg
Editorial
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February 3, 2016
DESTINATION Engelberg is known for its ski jump, its monastery and the Titlis. The Engelberg tourist office gives seven more reasons why the next company event should be held there. (more…)
Six social media marketing tips for SMEs
Editorial
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February 2, 2016
SOCIAL MEDIA How can smaller companies use social media profitably? The company Hootsuite offers six tips. (more…)
"An event manager must be able to suffer"
Editorial
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February 2, 2016
EVENTMANAGEMENT Simon Ackermann, CEO and Chairman of the Board at Habegger AG, Regensdorf, on events as a means of communication. (more…)
Bali weeks in the tropical house Wolhusen
Editorial
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February 2, 2016
ENJOY On the occasion of the Tropenhaus Bali Weeks, guests will be spoiled with newly interpreted Balinese dishes until February 14. (more…)
