The right tool for a successful event

EVENT PLANNING The success of an event depends on good planning and a smooth process. This also includes a customer-friendly registration process. Colada AG, for example, specializes in this area with its "Event Office" service package.Whether it's a roadshow, a general meeting, a company party or an incentive, the registration process must be user-friendly and, above all, fast. Many event organizers still use mail as a means of registration. However, this takes its toll. "The mails have to be collected and transferred to a list," explains Mario Pfeiffer, Marketing Manager at Colada. With this method, people are often forgotten and, in addition, no blackout periods can be programmed. Anyone who sends an e-mail shortly before the event is no longer included on the guest list. Another option would be web-based registration forms. "Here, however, event planners quickly reach their limits, as the number of fields is limited and no quotas can be recorded," says Pfeiffer. A professional tool is needed to centrally manage all event-specific tasks.The right guests in the right place"With the Colada Event Office, we want to take over the complete guest management at events for our customers. From the invitation via letter or mail to an appealing registration form to badge printing and on-site deployment," explains the Marketing Manager. It is also possible to book only one point of the event planning via Colada.Colada's application software can be designed to match the customer's own CI - from the logo to the font and color. In addition, fields and activities, such as hotel allotments or accompanying persons, can be stored. "In this way, we not only achieve a lasting first impression, but also get the right guests to the right place at the right time," says Mario Pfeiffer.

"Event Office" leaves freedom for your own CI. Data is the be-all and end-allAfter the event is before the event: "The data is the be-all and end-all for the success of an event. However, organizers often neglect this point because it is time-consuming and usually means Sisyphean work. Colada takes over this point and analyzes and optimizes the generated data sets for further use," explains the Marketing Manager. The results give the organizer valuable suggestions for managing the next events even better.At the conference arenaThe software is used at various events, whether corporate events such as the Amag Summer Night or a sponsorship engagement such as "Live at Sunset". The tool is also used for larger events such as trade fairs. For example, for the conference arena. "For the trade fair, we were responsible for the entire participant management. For example, we generated various voucher codes in the registration process, with which guests could register for free participation," says Pfeiffer.

Andrea Salce, CEO of Colada, shared tips on successful attendee management at the conference arena.Also adopted from Colada were the badges, which every trade show visitor wears. "Here, we provided the fine-tuning." The event was rounded off with a presentation by Andreas Salce, CEO of Colada AG, on the subject of "Participant Management by Colada" in the afternoon. He showed seven steps to a successful event.More info on the software at: www.colada.info Author: Melanie Granados