DESTINATION From January 2016, the largest classic igloo in the world with a diameter of 13 meters will be built right next to the igloo village in Zermatt as a world record attempt. (more…)

1. where and how have you ever bluffed in your life?
When a trowel waves at you on the way home after an agency aperitif, you need to bluff a little. Freddy Rossmann knows the story....

2. what would you most like to promote?
For Switzerland. Because it offers more than many think.

3. was there a moment in your life when you thought: Wow. This is great. And it's from me!
Have you ever held a self-produced wine in your hands? From the vine into the glass? Beautiful moment. The palate, however, was less convinced.

4. what is it impossible for you to do without?
To my bike, which gets me past the morning traffic easily every day.

5. the best testimonial ever?
The Budweiser Clydesdales got along without big words.

6. what advertising should be banned?
The advertising of electronics retailers is currently already very banal in design. A bit of disruption would be good here.

7. is the opinion true that you can't grow old in agencies, or is that a prejudice?
You definitely get old in agencies - just faster than you'd like.

8. what do you never want to have to hear about yourself?
He didn't try.

9. what do you see as the biggest challenge for advertising at the moment?
The technologization of our society is leading to the merging of skills, which is diminishing the agencies' edge.

10. a buzz word that gets on your nerves?
Native Advertising ... another pseudo-specificity that doesn't deserve to be hyped up like this.

11. can you tell us a little secret?
My bike is an e-bike...

12. What inspired you to enter the advertising/communications industry?
Probably the curiosity to break out of the rational world of science and engage more with people.

13. why would you advise or discourage your children to seek a career in advertising/communication?
The balancing act from l'art pour l'art to real time bidding is very big. You have to think very carefully about whether you really want that.

Matthias Kiess has now been working for TBWA\Switzerland for eleven years, since the end of 2012 in the role of Managing Director. Previously, he held senior marketing positions at various Swiss branded goods manufacturers (Feldschlösschen, Swiss Dairy Food) and pharmaceutical companies (Serono, Sanofi Aventis). He has supplemented his professional experience in pharmaceutical agencies. TBWA is responsible for numerous award-winning campaigns for clients such as McDonald's, Sunrise, Pro Juventute and SBB Kindermarketing. Over 40 employees give their best every day to lead their clients to success with integrated communication concepts.

The "13 Questions" appear both online and in the print edition of Werbewoche.

Implementation 13 Questions: Thomas Häusermann

TEAM EVENTS "Erlebnis Schweiz", a subsidiary of Aare Seeland mobil AG, lists six tips for employee outings, team events and group trips. (more…)

The sporting world will be looking to Bern several times in 2016. The European Artistic Gymnastics Championships will take place in the PostFinance Arena from May 25 to June 5. The European Beach Volleyball Championships will also be held in Biel at the beginning of June. Finally, the Tour de France, the most important cycling race in the world, will make a stopover in Bern from July 18 to 20, and the Swiss capital has already been a popular venue for sporting events in the past. The final of the 1954 Football World Cup, for example, which was held in the Wankdorf Stadium, is unforgettable. Germany defeated the highly favored Hungary 3:2 in the so-called "Miracle of Bern" and surprisingly became world champions. The 2008 European Football Championships were also played in Bern. The Swiss capital also hosted the Hockey World Championships in 2009, the European Figure Skating Championships in 2011, the Floorball World Championships in 2012, the European Mountain Bike and Trials Championships in 2013 and the Mixed Curling World Championships in 2015.Modern event locations

The PostFinance Arena in Bern is the largest ice rink in Switzerland and is also in demand for corporate events.It is no coincidence that so many well-known events take place in Bern. The region is characterized by its modern event locations. One example is the PostFinance Arena, which hosts the European Artistic Gymnastics Championships. With over 17,000 seats, it is the largest ice rink in Switzerland and was the main venue for the 2009 Ice Hockey World Championships. The arena was renovated in preparation for this major event. In addition to sporting events, workshops for 4 to 800 people can also be held in this stadium.Climbing in the stadium

The Stade de Suisse in Bern offers facilities for events with 10 to 1200 people.The Stade de Suisse is home to the football club BSC Young Boys and is the second largest stadium in Switzerland with a capacity of over 31,000 spectators. It was completed in 2005 and is not only used for football, but is also a multifunctional event and congress center. From small-scale workshops for 10 people or more to large-scale events for 1,200 people, the stadium offers all kinds of possibilities. The location is also suitable for team events. For example, it is possible to hold a climbing event in the Stade de Suisse. Various courses in the corridors and around the pitch invite you to an exciting mountain sports adventure.Beautiful arena in ThunThe Stockhorn Arena in Thun is somewhat smaller. The home of FC Thun offers space for 10,000 football fans and was opened in 2011. For companies, the smart arena offers seminar rooms in the VIP lounge, for example, with a unique view of the Eiger, Mönch and Jungfrau mountains.New jewel in Biel

The latest gem in the canton of Bern is the Tissot Arena in Biel. Opened in summer 2015, the arena is both an ice hockey and a football stadium. The Tissot Arena offers versatile space for event ideas with rooms ranging from 20 m² to 10,000 m².Largest outdoor exhibition area in SwitzerlandFinally, BernExpo is Switzerland's largest open-air exhibition center with space for several tens of thousands of people. Events of all kinds can be held on the premises, from meeting rooms to 5,000-person congresses, from employee events to rock concerts or trade fairs, and there is much to suggest that Bern will remain a mecca for sporting events in the future. The canton's tourism organizations such as "BE! Tourismus AG" are doing their best to offer high-quality services and a warm welcome to guests at sporting events.