The winners of the Crossmedia Award 2016
CROSSMEDIA Goldbach Media and 380 invited guests celebrated the opening on 22.04. 12th presentation of the Crossmedia Award. Of the 44 campaigns submitted, Equipe AG came out on top with its Samsung Galaxy S6 launch campaign for Samsung Electronics Switzerland GmbH.
The winners of the Crossmedia Award 2016: the Equipe AG agency.The CHF 10,000 Crossmedia Award, which influences Werbewoche's annual creative ranking, was presented. Of the nine campaigns that made it onto the shortlist, Equipe AG's Samsung campaign convinced the jury the most. "The advertising motto What comes next is already here was implemented cross-medially and individually for each advertising medium in a very entertaining way. Moreover, the target groups were directly and emotionally picked up in a creative way with live acts, such as the one with Seven at the main station in Zurich," says jury president Marco Taborelli (Marco Taborelli Consulting).The CEO of the Goldbach Group Michi Frank presented the awards together with Marco Taborelli. The independent jury of experts awarded a total of three campaigns with the coveted trophy in gold, silver and bronze:GoldCampaign: Samsung Galaxy S6 launch campaignClient: Samsung Electronics Switzerland GmbHAgency: Equipe AGSilverCampaign: Graubünden Ferien - BergdorfClient: Graubünden FerienAgency: Jung von Matt/Limmat AGBronzeCampaign: USM - Project50Client: USM U. Schärer Söhne AGAgency: Scholz & Friends Schweiz AGIn addition to gold, silver and bronze, the special "Best in" prizes were also awarded to campaigns with groundbreaking networking of the cross-media sub-sectors mobile, social media and video:Best in MobileCampaign: Samsung Galaxy S6 launch campaignClient: Samsung Electronics Switzerland GmbHAgency: Equipe AGBest in Social MediaCampaign: Graubünden Ferien - BergdorfClient: Graubünden FerienAgency: Jung von Matt/Limmat AGBest in VideoCampaign: Swiss Post/PostLogistics - Racing ParcelsClient: Swiss Post AG / PostLogistics AGAgency: Jung von Matt/Limmat AG
