Swiss Brand Congress 2016 bigger than ever

ADVERTISEMENT The Swiss Brand Congress will take place on June 23 at the Dolder Grand Zurich. For the first time, there will be ten specialist forums on hot topics in brand management in addition to the high-caliber main stage. Influencer marketing, brand profiling, brand efficiency, brand experiences or SME communication - the variety of topics is wide and attracts SIXT, Globetrotter, SBB, Micro, Philips, VIU Venture and many more to the event. The topic of Swissness is more topical than ever. After many years of discussion about the protection of the Swiss brand, the new provisions come into force on January 1, 2017. The new Swissness legislation will help to curb the misuse of the Swiss brand and the Swiss cross in order to preserve their value in the long term. The Swiss cross may now also be officially used on products if certain requirements are met. The circle that began in 2008 closes with a final report on the new legal situation for branded goods manufacturers. Mostly well-funded Silicon Valley start-ups are coming up with big money to "change the world". We were able to win over the Swiss company VIU to explain its strategy of challenging the established players in the eyewear market - as a kind of disruption à la Suisse.SIXT was founded in 1912 and has remained "young", "cheeky" and "innovative" in its brand communication. Regine Sixt explains the recipe for the "almost cult brand". SBB, BREIL PUR London Dry Gin and the FIFA Museum are examples of how brands can be successfully managed and also "swim against the tide".To the programTo the registrationTo the homepage