Using narrative power to ignite the longevity debate

CAMPAIGN The Swiss Life Group wants to get involved in the longevity debate in the coming years and take a positive look at this much-discussed social phenomenon. To this end, the financial services provider has developed an informative and original content program.All content revolves around "a longer, self-determined life". The new guiding theme is part of the "Swiss Life 2018" corporate strategy presented in November 2015 and is being rolled out across the Group. All threads run through the four-language Swiss Life Content Hub where you can find articles, interviews, infographics, videos and more on the topic. The Content Hub is regularly updated with new articles.

Excerpt from the Swiss Life Content Hub.In order to present more than just its own corporate viewpoint, the Swiss Life Group is working with external partners to shed light on the topic from a variety of angles. The first step is the collaboration with the Economist Intelligence Unit (EIU), which is working under the program name #RethinkLongevity contributes to the discussion with comprehensive articles, infographics and blogs. Facts are provided by a StudyChristian Pfister, Head of Communications at the Swiss Life Group, says: "As a company, we want to contribute to a public dialog about the social changes and opportunities that longer life expectancy brings with it. Self-determination and personal responsibility for people play a key role in this. Responding to the demographic challenges today is also a question of fairness towards future generations."