Three seminar toppings at Seedamm Plaza
SEMINAR To rebrand itself, the Seedamm Plaza has launched three seminar packages. (more…)
Author: Editorial
Two new houses at Zurich Airport
LOCATION The Circle is currently under construction at Zurich Airport. This includes several offices, stores, hotels and a convention center, as the Hyatt Group recently reported. (more…)
Event ideas and interactive dialogue at the Inspiration Market
ADVERTISEMENT The innovative "Inspiration Market" format is also on trend for the fourth year in a row. A total of 550 Swiss event managers were inspired by new event ideas in six unique locations. (more…)
Canton specialties - from Obwalden to Schwyz
ENJOY In this series of articles, four cantonal specialties are presented every other week. In the fourth part, the specialties of Obwalden, St. Gallen, Schaffhausen and Schwyz. (more…)
Swiss print media: Six insights from the new reach figures
MEDIA REACH The new reach figures from WEMF show that most Swiss print publications are struggling with a decline in readership. The Blick Group and 20 Minuten were hit particularly hard. Only two publications were able to make significant gains. (more…)
The best campaigns for a good cause
CAMPAIGN Advertising is used almost exclusively for commercial purposes. Too often it is forgotten that it can inform and educate. In "The Good Report", the organization Act Responsible, in collaboration with The Gunn Report, has listed the most successful campaigns that are committed to the environment and society. The most successful agency was Y&R-France. (more…)
Easyjet surprises with fragrance megaposter
CAMPAIGN Easyjet is testing a marketing novelty in Basel: in a prominent location on Barfüsserplatz, a mega-poster for the easyJet summer campaign diffuses the scent of lavender thanks to eight discreetly installed nozzles. (more…)
Facebook Ads: How social media advertising works
BOOK TIP In the book "Facebook Ads", author Stephan Meixner explains why Facebook is so popular with advertisers, how to create your own fan page and advertising campaign and how to increase your chances of being seen. (more…)
The right tools for cross-media professionals
CROSSMEDIA The "Crossmedia Toolbox" contains an overview of the 20 most important topics, a set of 140 examples and instruments for coping with the interdisciplinary requirements of crossmedia services and crossmedia work organization. (more…)
Compromises in performance and quality threaten Swiss companies
SWISSNESS 170 major Swiss companies from all sectors took part in the Swissness Tester conducted by Swissbrandexperts in 2016. The results show that Swiss companies see themselves less and less as providers of top services and are shifting parts of their value creation abroad. (more…)
Onlineprinters opens new production site for large format printing
PUBLISHING Onlineprinters GmbH will be manufacturing large format prints in a new production facility in future. In order to accommodate the company's growth, the production division moved into a 1,200 square meter hall just a few kilometers from the company headquarters. (more…)
Targeted digital advertising thanks to live data management
DATA MANAGEMENT The digital advertising network Adwebster has developed a new live data technology. The technology sets new standards in the field of data-driven delivery of digital advertising and records over 15 million data records per day. (more…)