CAMPAIGNS The 63rd edition of the Cannes Lions Festival came to an end on June 25. The best campaigns in the world were honored in 17 categories. The big theme was virtual reality. There was no way around it. One campaign stood out in particular. (more…)
Programmatic Marketing Analysis: Weekdays & Times
Editorial
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June 28, 2016
TIME-TARGETING When does the marketer have to show how many impressions to whom in order to be able to close a deal later? Ivano Celia* provides the answers. (more…)
Media budget 2015: Slight decline in total volume
Editorial
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June 28, 2016
MEDIA BUDGET The Swiss population spent a total of CHF 10.3 billion on media in 2015. This is two percent less than in the previous year, according to a study by the Swiss Media Association. (more…)
Company idea
Editorial
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June 28, 2016
BOOK TIPIn the book "Unternehmen Idee", author Raimund Schmolze explains what you can learn from observing customers, how to tease creativity out of colleagues and how new products are developed in this way. (more…)
Mammut with new website
Editorial
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June 28, 2016
ECOMMERCE "What's your next adventure with Mammut?" - This motto runs through the entire digital presence and online store of Mammut Sports Group AG. The outdoor retailer has now launched a new website with a community platform. (more…)
Letshelp.ch - the digital donation platform for Switzerland
Editorial
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June 27, 2016
FUNDRAISING Anyone looking to make a donation in Switzerland today often has trouble quickly and easily getting an overview of the numerous fundraising projects run by various aid organizations. On the other hand, maintaining online platforms is time-consuming and expensive for aid organizations. That’s why Zewo, Swissfundraising, and Swisscom have launched letshelp.ch. (more…)
PAWI Packaging moves into new folding carton plant in Singen, Germany
Editorial
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June 27, 2016
PACKAGING The Swiss packaging company PAWI Verpackungen AG, based in Winterthur, has invested 11 million euros in a new production plant in Singen, Germany. (more…)
Swiss industry insiders publish expertise on Xing
Editorial
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June 23, 2016
PROFESSIONAL NETWORK Experts are now publishing specialist articles and personal insights on Xing. Among the more than 60 experts is MK thought leader Ewa Ming. (more…)
SAWI starts with full-time training in Zurich
Editorial
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June 23, 2016
CAREER SAWI - Academy for Marketing and Communication AG will be offering the tried-and-tested "Communication Planner" course as a full-time course in Zurich from fall 2016. (more…)
Two awards for "Marketing Science"
Editorial
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June 23, 2016
AWARD The Swiss Academy of Marketing Science presented two awards at the Swiss Brand Congress.(more…)
What is a DAU?
Editorial
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June 23, 2016
GLOSSARY The abbreviation DAU has two meanings. Among other things, it refers to users who are not blessed with much brainpower. (more…)
Spotify confirms 100 million active users
Editorial
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June 23, 2016
THE NUMBER Spotify has increased its number of users to 100 million worldwide. In December, 75 million people worldwide used the streaming service, which competes with Apple Music. (more…)
