The ten best 360 degree brand videos
YOUTUBE To mark the Cannes Lions International Festival of Creativity, YouTube is honoring the ten most successful 360-degree brand videos of 2016 so far. (more…)
Author: Editorial
Seven tips for successful video content marketing
MOVING PICTURE The Social Media Academy has compiled seven tips for successful video content marketing. (more…)
Brandsoul implements Tamedia's largest employee event
EVENT For Tamedia's largest employee event to date, Brandsoul was entrusted with the conception, overall organization, implementation and communication of the event. (more…)
40 years Romantik Hotels Switzerland
HOTELS Tradition, quality and warm hospitality characterize the 30 Romantik Hotels in Switzerland. Next year they will be celebrating their 40th anniversary. (more…)
Three tips for a Christmas event in Winterthur
TIPS Winterthur Tourism provides three tips on where companies in the region can hold their Christmas events. (more…)
A packaging with Swiss design
PACKAGING Brieger Verpackungen launches the new Swissbox line. The packaging is available in different variations. (more…)
Video advertising in premium editorial environments increases purchase intention
VIDEO ADS A new study by Teads shows that video advertising creates a greater incentive to buy within articles than in social feeds and on video portals. (more…)
The five most important questions when rebranding
REBRANDING To make sure you're ready for a rebrand, the design experts at 99designs present the five most important questions every decision-maker should ask themselves beforehand. (more…)
Bodensee-Vorarlberg Tourism goes completely digital
DESTINATION 2015 was a successful year for Bodensee-Vorarlberg Tourismus: the vacation destination recorded an increase of 4.4 percent in arrivals, 2.5 percent in overnight stays and 100 more events than in the previous year. The marketing strategy was strongly focused on digital channels. This is the destination's response to the behavior of vacation guests, who mainly use mobile devices for their research. (more…)
The top 10 content formats for successful lead management
LEAD MANAGEMENT SC-Networks, specialist for automated lead management, presents the top 10 content formats for successful lead management. (more…)
Tech rings for couples prevent "serial cheating"
CAMPAIGN Cornetto is causing a stir with a successful marketing campaign. With the so-called "Commitment Rings", couples commit to watching TV series together. (more…)
Culinary, interactive social programs in Lugano
EXPERIENCE Whether it's a cruise on Lake Lugano with an integrated risotto cooking course or a kayak trip to the chocolate factory in Caslano. Culinary, interactive supporting programs directly with local providers and producers are the order of the day, highlighting the gastronomic tradition and culture of the region. (more…)