APPS The best shopping app is useless if users don't know it exists. The keyword for being found is "App Store Optimization" or "ASO" for short. Alexander Legge, web development expert at Trusted Shops, gives some tips. (more…)
These are the best packages in Switzerland
Editorial
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June 30, 2016
PACKAGING AWARD This is the 47th time that the SVI has held the Swiss Packaging Award, the competition for the most innovative packaging, and honored seven packaging products. Victorinox won the audience award. (more…)
Specialized Chinese: initiative and agile
Editorial
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June 30, 2016
COLUMN Benno Maggi* explains marketing and communication terms in his column "Technical jargon". (more…)
What to consider with content creation
Editorial
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June 30, 2016
CONTENT CREATION By taking into account the reading habits of online users, content can be structured concisely and targeted effectively.(more…)
Communication planners awarded
Editorial
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June 30, 2016
GRADUATION CEREMONYLast Friday in Bern, the umbrella organization "Communication Switzerland" presented 57 new communication planners with their federal certificate. The president of the examination board, Urs Schneider, congratulated the graduates and motivated the young professionals to continue their education. (more…)
Six success factors for corporate positioning
Editorial
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June 30, 2016
COMPANY Positioning is at the heart of every brand strategy. But how can this be done successfully?Bastian Schneider, Strategy Director at Brand Leadership Circle, gives six tips. (more…)
Toasted: The event series
Editorial
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June 30, 2016
EVENT The Toasted Challenge fun sport event will take place again this year in September. The organizing team has now launched a series of events that will start at Zürifäscht. There, visitors will face various hurdles to win a ticket for the main event. (more…)
Corporate Newsroom: The figures
Editorial
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June 30, 2016
CORPORATE NEWSROOM More and more companies and government agencies are organizing their communications departments into what are known as corporate newsrooms. In a survey, the Institute for Applied Media Studies at ZHAW sought to determine the significance of these newsrooms at present.(more…)
What is netiquette?
Editorial
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June 30, 2016
COMMUNICATION Etiquette dictates how we should behave towards people and at the table. But what about online communication? How nicely should we express ourselves in emails? This is where "netiquette" comes into play. (more…)
At the touch of a finger into the world of Gleis7
Editorial
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June 29, 2016
CAMPAIGN How do you get young people to discover your offers? For SBB, Maxomedia relied on cross-media storytelling and allowed the online-savvy target group to immerse themselves in the world of Gleis7 via their own media. (more…)
Fun photos at the EM thanks to augmented reality
Editorial
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June 29, 2016
MOBILE APPLICATIONS At UEFA EURO 2016, guests will have the opportunity to take entertaining souvenir photos in front of the green screen. The "Magic Pic App" with augmented reality technology makes it possible. (more…)
Advertising at Zürifäscht
Editorial
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June 28, 2016
ZÜRICH-FEST Switzerland's biggest festival takes place every three years, with over two million visitors gathering around the Zurich lake basin. Roland Stahel, Managing Director of the Zürcher Volksfeste association, on the "Zürifäscht" and the role played by sponsorship. (more…)
