Spotify confirms 100 million active users
THE NUMBER Spotify has increased its number of users to 100 million worldwide. In December, 75 million people worldwide used the streaming service, which competes with Apple Music.
Spotify has many users, but is still in the red.With 30 million paying customers, Spotify is also the streaming service with the largest number of subscribers. However, the majority of users - around 70 percent - are limited to Spotify's free streaming service, from which the company earns at least through the display of advertising. 80 percent of the company's revenue, which was founded in 2006, goes to music companies, music publishers and artists in the form of license fees. The bottom line is that Spotify is still in the red. According to a report in the British newspaper The Telegraph, losses have even increased recently. However, they grew more slowly than revenue in 2015.
