MEDIA BUDGET The Swiss population spent a total of CHF 10.3 billion on media in 2015. This is two percent less than in the previous year, according to a study by the Swiss Media Association.In 2015, total revenue from the press, books, cinema, radio, TV, consumer electronics and IT&telecom markets in Switzerland amounted to around CHF 13.2 billion, or 2.2 percent less than in the previous year, reports the Swiss Media Association Once again, users contribute a good three quarters of all revenue, with advertising accounting for just under a quarter. The media budget of all private individuals and businesses amounted to around CHF 10.3 billion in 2015, or around CHF 2,773 per household. After the boom phase in terms of revenue since the introduction of smartphones and tablets, the media market lacks the innovations that could trigger major growth spurts. Established media are retaining their importance, while the number of media offerings and mobile consumption are increasing and purchases are shifting further online.

Spending on editorial content continues to be the most significant. However, this area is dominated by the slight decline in press expenditure, although expenditure on radio and TV reception fees is approaching the same level. Quality journalism pays off: For the first time, print media revenue from readers exceeded advertising revenue for companies. On average, every Swiss household uses 1.6 print subscriptions and also finds advertising there the most credible. Spending on press products at kiosks was down again. The intensive mobile use of media content is reflected in the strong growth in spending on downloads, streaming and apps for digital print subscriptions, TV offerings, books, music, video films, games and cloud services. Around a quarter of the media budget was spent on access - i.e. ways to access media, especially for monthly subscription fees for digital bundles. Device prices for media consumption fell.

The Swiss media market is characterized by intensive media use, with parallel consumption of media determining the daily routine. Networking, individualization and the increasing range of functions of high-quality devices mean ever shorter innovation cycles for the industry. By international standards, Switzerland has a high level of media equipment, particularly in terms of mobile devices, as well as a high availability of high-performance broadband and mobile networks.