Mammut with new website

Excerpt from Mammut's new website.Whether high altitude touring or trail running, climbing or backpacking, the complete Mammut range is now available to buy online. Clearly sorted by area of use and categories, all products can be compared, selected, and ordered directly from home before the next adventure. The responsive platform impresses with a customer experience that lives through a seamless linking of brand world, products and editorial content. With the "Click&Collect" option, which will soon be available, Mammut combines the advantages from the digital and analog worlds: customers can order products conveniently from home and then have them delivered directly to the nearest stationary specialty store, where they can receive individual advice if needed. The sports outfitter increases its cross-selling and upselling potential through targeted product recommendations. community.mammut.ch into the website, Mammut will in future offer its customers the opportunity to exchange information with members of the community about products, trends, and sports. An area with news and the blog, which is structured according to activities, inform them about current adventures and sports projects from Mammut. In this way, the manufacturer increases branding and the brand experience and achieves a positive customer experience through user-friendliness and consideration of individual needs.Respond intelligently and flexibly to customer needsThe concept of the platform was developed in close cooperation with Mammut and pursues the goal of aligning the online store as closely as possible with user needs while always being transaction-oriented. Based on the developed personas, qualitative and quantitative user surveys were conducted, the results of which were used to develop a guiding idea that served as a beacon and basis for decision-making in the prioritization and further expansion of the solution. The worldwide web presence with online stores in Germany, Austria and Switzerland is based on SAP Hybris and Prediggo solutions. With the consistently individualized frontend, a responsive content grid was developed that allows content to be linked together flexibly and intelligently. The brand experience thus receives the framework for the optimal connection and presentation of the imagery, products and editorial content such as athlete stories and backgrounds on product developments.The integration of the community platform based on Lithium is another important step in aligning the new website including online store along the user needs and to get in touch with customers. In addition to the customer experience, emphasis was also placed on simplifying the company's internal processes. This is reflected in the optimized and automated data flows from the ERP on the one hand and from the digital asset management system (DAM) on the other. Product, inventory and price data now flow directly into SAP Hybris and are automatically enriched with the corresponding product images, which leads to a reduction in media disruptions and an increase in efficiency in product data maintenance.Unic is responsible for consulting, conception, design, implementation, hosting and operation.