Two awards for "Marketing Science"

AWARD The Swiss Academy of Marketing Science presented two awards at the Swiss Brand Congress.

Award winner Jean-Claude Biber was not present at the Swiss Brand Congress at the Dolder Grand Zurich, but was connected liveThe "Swiss Academy of Marketing Science Award" went to Jean-Claude Biber. He cited sharing, respect and forgiveness as the basic rules of ethical business management. This prize is awarded to a personality in marketing practice who has promoted marketing research and teaching at Swiss universities and strengthened the idea of marketing in practice. The award is decided by the marketing professors who are members of the Swiss Academy of Marketing Science, and the "Rigour & Relevance Research Award" went to Prof. Dr. Dennis Herhausen for his work "Integrating Bricks with Clicks". This award recognizes research work that is both highly regarded in the scientific community and makes a significant contribution to solving current and relevant problems in marketing practice. The award is decided by a ten-member jury of personalities from marketing practice.