Food Zurich - The Festival for Epicures
ENJOY From September 8 to 18, 2016, over 90 events in Zurich and the surrounding area will be dedicated to the entire spectrum of food and drink. (more…)
Author: Editorial
Empowered – The New Power of Customers
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Promarca relies on trust
BRANDS Brand trust is key and continues to grow in importance. This was demonstrated on Brand Day by Promarca in a new study and the choice of the most trusted brand in Switzerland: Lindt chocolate. (more…)
The ten most popular Youtube advertising videos
VIDEO ADVERTISEMENT On Saturday, June 18, the Cannes Lions International Festival of Creativity—the Oscars of the advertising industry—kicked off. YouTube has named the ten most successful advertising videos since the festival’s last edition. (more…)
Team events in the Grimsel World
The Trift Bridge is one of the most spectacular pedestrian suspension bridges in the Alps.Visit to the power plantElectricity generation from hydropower is a fascinating technology. Hidden inside the mountain, built for many generations and absolutely safe. Visitors are allowed to share in this. A trip through the labyrinth of tunnels, a walk through the interior of the mountain. The power plants are open to all curious visitors and are happy to be admired up close.
Insight into electricity production from hydropower during a power plant tour.- Energy in graniteExperience the energy in granite up close. The guided tour includes a visit to the Grimsel 2 power plant and the million-year-old crystal fissure in the access tunnel. The tour lasts 1.5 hours and takes place several times a day. A maximum of 24 people can take part in a guided tour. Larger groups can book up to three tours (max. 72 persons) at the same time. Experience damReservoirs are energy storage facilities. The water stored in a lake can be converted into electrical energy at any time. Experience the inside of the Räterichsboden dam, which was built in 1950. The guided tour can be booked daily with a maximum of 24 persons. It lasts one hour. Experience hydropowerHere in the Innertkirchen 1 power plant, which is located underground, the mighty masses of water from the Grimsel gather and become electrical energy. Tirelessly and precisely, the ultra-modern controlled power plant regulates the Swiss power grid. The guided tour lasts 1.5 hours and takes place daily. A maximum of 30 people can take part.Railroads in the Grimsel World
The steepest funicular in Europe: the Gelmerbahn.- Gelmerbahn (24 persons per ride)The steepest funicular in Europe with a maximum gradient of 106% takes you from Alp Handegg up to turquoise-blue Gelmersee. Along the lake, original streams and huge rock slabs invite you to linger.-. Triftbahn (8 persons per ride)The gondola glides weightlessly over the Trift Gorge and takes a maximum of eight people at a time from the Gadmental up to the Trift area. The former industrial railroad provides access to a hiking area and its undisputed highlight - the Trift Bridge. With a span of 170 meters, the suspension rope bridge leads over the abyss of the gorge. Sidelhornbahn (8 people per ride)From the Hotel Grimsel Hospiz via the Grimselsee up to the foot of the Sidelhorn, starting point of the hiking routes to the summit of the Sidelhorn as well as the high trail to the Trübtensee.Grimselhotels
Historic alpine hotel Grimsel Hospiz.- Grimsel HospiceIt is enthroned on a mighty rock spur in the reservoir. A symbol of water power. The Grimsel Hospiz is still considered one of the most comfortable mountain houses in the Alps. Behind the façade of rough broken granite and the red shutters, an interior awaits that leaves nothing to be desired. And the view from its panoramic terrace is simply stunning. Hotel and Nature Resort HandeckThe hotel is located on the Handeck Alp at the foot of the Grimsel Pass. The shepherds and muleteers of yesteryear would never have dreamed of this. Today, "their" Alp Handeck is a very comfortable place to live. Spread over three houses, newly designed rooms with modern alpine furnishings offer space to relax.For more details and offers, please visit our Homepage. For consultations and information we are at your disposal.www.grimselwelt.chE-mail: [email protected]: 033 982 26 26
Mobile Internet consumption increases by 28 percent worldwide
MEDIA CONSUMPTION According to Zenith’s Media Consumption Forecasts released today, we will spend 27.7 percent more time on mobile internet worldwide this year, resulting in a 1.4 percent increase in overall media consumption. Usage of all other media—including desktop internet—will decline by 3.4 percent during the same period. (more…)
Beacons as a sales promotion measure
SALES PROMOTION Brick-and-mortar retailers are coming up with new measures to keep pace with growing e-commerce. For example, they are using beacon technology to connect the online and offline worlds. One successful example comes from Poinz. (more…)
Fit for a perfect customer journey
COLUMN Every provider has now understood that they need to expand their business model digitally in order to reach the future. The decisive factor here is also how to provide appropriate communication support in both worlds for customers who are constantly commuting between offline and online. (more…)
What is a tandem spot
MARKETING TERMS To increase the advertising impact of a TV clip, the so-called tandem spot is often booked. (more…)
WhatsApp as a marketing tool
SOCIAL MEDIA WhatsApp is booming and user numbers are rising. How can companies use this interesting channel? The Zurich-based full-service online agency Xeit GmbH investigated this question. (more…)
Seven SEA tips for store operators
SEA Search engine advertising is very complex. Trusted Shops shares seven tips to help online store owners get the most out of Google AdWords. (more…)
Druckerei Ernst Schoop AG becomes Schoop AG Communication Recipes
PRINTING COMPANY Ernst Schoop AG, a printing company based in Arbon, is expanding its range of services. This change is accompanied by a name change: Ernst Schoop AG is now called Schoop AG Kommunikationsrezepte. (more…)