In the spots, the perfect car is shown in the perfect environment and under perfect conditions. At second glance, the viewer finds himself in an everyday situation: disposing of old glass or in the middle of a night-skate event. The products of the Swiss online retail market leader are, of course, always present.

The first advertising wave has been running on TV since Monday up to and including April 21. In a second wave from April 1 to April 30, the cross-media campaign will be supplemented with online banners and subjects for digital out of home. The subjects will be everyday situations based on the TV spots in the form of short video sequences. 

The company collaborated with AMAG Import (Volkswagen) for the TV spot: AMAG provided the car for the shoot and Swiss Volkswagen dealers are showing the TV spots in their showrooms starting today. In addition, the new VW Touareg is the first car with an internal combustion engine to be available on Galaxus from today until April 30. Whether cars will also be offered on Galaxus in the future is still being clarified, according to the statement.

In addition to the new Galaxus ads, new Digitec commercials will also be on TV starting Monday. Once again, the company features actors reciting real customer comments on products from the Digitec range. The community campaign is now in its sixth run in German-speaking Switzerland (first run since November 2017) and its fourth run in French-speaking Switzerland (first run since June 2018).

All new spots can be seen on TV up to and including April 7, as well as online banners, YouTube ads, Facebook, Twitter and Insta-Stories. The spots complement product reviews on posters, hanging boards, eBoards & ePanels, and banners online. Some commentaries, for example the one on the Ink Massacre, appear both on TV and in their classic interpretation as out-of-home ads. What is new about the campaign is that Digitec also takes into account customer comments on past campaigns.

Swiss Life has sharpened its self-image in recent years. At its core is the company's purpose: Swiss Life supports people in leading a self-determined life. The new corporate film focuses on this core. It makes it tangible how valuable self-determination is in life, but that ultimately it is your own first step that counts.

Seed developed and realized the film in close cooperation with Swiss Life. It was directed by Simon Steuri. The film will be used at internal and external events and shown on Swiss Life websites and social media.

In its first financial year, the association Medien mit Zukunft (Media with a Future) was able to make its first mark, writes the association in a press release on Monday. The publishers' association, which currently has 19 members, has been able to play an active role in media policy and was widely heard in the run-up to the No Billag vote and during the consultation process on the new media law. The publishers are committed to journalism with a future that can play its role in society even in a difficult market environment and in times of digitalization.

This is why publishers have also called on the new Media Minister Simonetta Sommaruga to set up a transformation fund to support media companies. The fund is to be filled with around CHF 100 million, similar to the indirect press subsidy, and is intended to enable the development of new technologies and business models as an indirect media subsidy.

New member Andreas von Gunten, a publisher from Kölliken, presented his criticism of the ancillary copyright law, which is currently the subject of heated debate in media policy. After a detailed discussion, the members present decided by a large majority to campaign against the ancillary copyright and to join the "Alliance for a fair copyright".  

At the General Assembly on Thursday, the members elected a new Board of Directors. Camille Roseau from the weekly newspaper WOZ and Simon Jacoby from the city magazine Tsüri.ch now serve as co-presidents. The board is completed by the former Olaf Kunz (Wepublish), Hansi Voigt (Zentralplus), Patrick Vallélian (Sept) and the new Dennis Bühler (Republik), Min Li Marti (P.S.) and Simon Jäggi (Surprise Magazin). 

The current year 2019 is characterized by participation and cooperation at the association Medien mit Zukunft. Publishers want to work together more closely in the future. Be it in technological developments, such as with Wepublish, or in content-related collaborations.
 

Around 13,000 marketing, creative and IT experts from around the world were surveyed as part of this study. The global survey participants expect a much stronger focus on data management in order to reduce their dependence on so-called "walled gardens" - external advertising platforms that require brands to relinquish control over their data - and to better protect consumer privacy.

Brands want to further reduce their dependence on walled gardens in order to gain full access to all their customer data and ensure the greatest possible data transparency. The aim is to achieve more effective segmentation and targeting in order to provide their customers with an even more personalized and consistent customer experience across channels.

44% of the advertising agencies surveyed emphasize that their clients' main headache is their dependence on the data silos of walled gardens. More than one in four marketing specialists (28%), on the other hand, see the greatest challenge in personalizing customer experiences without violating consumers' privacy.

Companies around the world are open to data protection laws such as the General Data Protection Regulation (GDPR). 89 percent even believe that the regulation has had a positive impact on their business. In Europe, however, brands are more concerned about consumer privacy than elsewhere. Almost a quarter (24%) of European companies therefore state that data protection laws such as the GDPR have had a negative impact on their business. This proportion is three times higher than in any other region surveyed.

Brands are pushing to gain more control over their data and become leaders in customer experience (CX) in 2019. Almost two-thirds (63%) of IT professionals have set themselves the top goal of improving their data collection capabilities and centralizing all collected information on a single platform. For their part, more than half of marketing decision-makers are committed to making better use of data in order to achieve more effective segmentation and targeting.

"This year's Digital Trends clearly show that companies are aware of the great importance of data control. The GDPR is more of an opportunity than an obstacle. Companies that invest in relevant and transparent customer relationships will retain their customers more than ever before. Artificial intelligence will become a decisive competitive factor here, as will the establishment of in-house data management and independent data value creation," says Christoph Kull, Vice President & Managing Director Central Europe at Adobe.

Brands are planning further investments in 2019 to get a better grip on their data and optimize their customer experience. 42% of marketers want to improve their approach to a more holistic view of the customer. The same proportion also intend to link their systems and data for more efficient workflows.

To further drive their focus on data management, half of brands plan to increase spending on CX technologies in 2019. Artificial intelligence (AI) and real-time experiences are particularly popular for improving the personalization of customer experiences. More than a third (36%) of brands are already using AI to provide their customers with inspiring experiences - an increase of around 50% compared to the previous year.

Ashley Friedlein, founder of Econsultancy, adds: "Customer experience is now as much a mindset and corporate philosophy as it is a discipline. No wonder customer experience plays such a big role in marketing. A clear customer focus is not only the most important differentiator of a brand, but also a decisive factor for business success. This year's study shows once again what a crucial role the development of a sophisticated CX strategy can play: The brands most advanced in CX strategy exceeded their business goals almost three times more often in 2018 than before."

With a recognition rate of 98 percent and a market share of over 80 percent, Thomy Mayonnaise à la Française has been an essential in Swiss households since 1951. In collaboration with the Nestlé team in Vevey, Walker has now developed a campaign that focuses on this wonderful fact.

Walker has been in charge of the Thomy mandate since the end of 2017. The successful brand relaunch was honored by Nestlé with the "Purpose and Innovation Award for intrapreneurship" in February of this year.

The Schtifti Foundation is committed to healthy youth with its Gorilla health promotion and education program. With workshops and tips on gorilla.ch, Gorilla promotes exercise, a balanced diet and sustainable consumer behavior among young people.

Kreienbühl und Vogler was commissioned to develop a new campaign for Gorilla Switzerland. Youth studies show that young people want to get involved, but find it difficult to adapt their own behavior in the face of global environmental problems. Gorilla's new campaign encourages young people to take action. Three subjects and films have been created on the central themes of exercise, nutrition and sustainability. These pointedly point out that it is easier than you think to recycle, skate or eat healthily.

Serafe had to accept "thousands of complaints" from customers who had received incorrect invoices due to "billing inaccuracies" resulting from data supplied by the municipalities and cantons. Despite a year and a half of preparation, this had not been foreseeable.

In January, 3.6 million bills for radio and television reception fees were sent out for the first time by the new collection agency. The sending of some bills to incorrect addresses led to mass complaints. The Federal Office of Communications (Bakom) reacted and decreed to relieve the authorities that only Serafe and no longer the residents' registration office should serve as the information point. (SDA).

Today, the protection of minors is largely a matter for the cantons, which leave the problem to the industries. In future, there are to be uniform youth protection regulations for films and video games throughout Switzerland, with the industries continuing to play a central role. This is what the Federal Council proposes in the preliminary draft of the Federal Act on the Protection of Minors in the Film and Video Games Sectors (JSFVG), which it submitted for consultation on Friday.

The aim of the new law is to protect minors from content in films and video games "that could endanger their physical, mental, psychological, moral or social development". The Federal Council considers the current law to be sufficient for generally prohibited content such as child pornography. However, it sees a need for action in the case of depictions of violence and sex or threatening scenes that are unsuitable for certain age groups.

The law is intended to oblige cinemas, video stores, online mail order companies, sales outlets and video portals to carry out age labeling and checks. The creation of a youth protection organization is planned for film and video games. These organizations are to issue youth protection regulations for the respective areas.

According to the Federal Council's proposal, the regulation must include a system for age classification as well as rules for age labeling and age control. The youth protection organizations must create a contact point where complaints can be made about the minimum age set for certain films or games or non-compliance with youth protection regulations.

The organizations can monitor compliance with the rules through test purchases and entries or the opening of test accounts. The Federal Council may also declare the youth protection regulations binding for operators who are not members of the youth protection organizations.

Special regulations apply to on-demand and platform services such as YouTube or Netflix. They must operate an age verification system. Platform services must also operate a reporting office for unsuitable content, while on-demand services must operate a parental control system.

Anyone who does not affix age labels or content descriptors to films or games, does not operate an age control system, does not carry out age controls or does not offer a system for reporting unsuitable content can be fined up to CHF 40,000.

Enforcing the rules abroad remains a problem, particularly in relation to the large international providers. The Federal Council is relying on the market power of the EU. At the end of November 2018, the EU brought the new Audiovisual Media Services Directive (AVMSD) into force, which Swiss regulation in the film sector is based on.

When it comes to video games, the Federal Council wants to leave the EU's slipstream: Unlike the AVMS Directive, the new Swiss law should also oblige on-demand and platform services that offer video games. However, international enforcement is likely to be problematic.

In order to enforce the rules in Switzerland, the Federal Council wants to be given the authority to take action itself if necessary. It wants to be able to issue youth protection regulations for films and video games if the industries cannot agree on an approvable proposal. They should have at least two years to do so.

The law also creates the legal basis for the tests. It regulates federal and cantonal supervision, monitoring and funding. The consultation period lasts until June 24, 2019.

The Federal Council has rejected purely state regulation, partly due to the high costs involved. It does not want to regulate websites with unsuitable content. According to the report on the preliminary draft, this is not feasible given the international dimension of the Internet and the volume of content. The protection of minors on television will also be tightened, but within the framework of the Radio and Television Act. (SDA)

Governments need better usage data in order to better regulate this advertising world to protect children, the WHO European Region demanded last Thursday. In order to prevent heart disease, cancer and obesity in adults, it is important to protect children and young people from advertising for unhealthy foods. These include sweet, salty or fatty snacks in particular.

According to the WHO, there is increasing evidence that children and young people are being influenced by digital marketing for unhealthy products. Non-contagious diseases account for 86 percent of causes of death in the European region, according to the WHO. The region includes 53 countries, including the EU, Russia, Turkey, Israel, Uzbekistan and Azerbaijan.

The WHO quotes from a study in the UK that three quarters of 13 to 17-year-olds follow brands they like on social media and that 57% make purchases in apps and online games. If alcohol companies invite users to upload or share content themselves, this could appeal to younger people in particular, warns the WHO. Young people often trust content uploaded by other users or influencers who are paid for advertising. In most countries, more advertising money is now spent on digital media than on television advertising, according to the WHO.

But there is far too little user data, partly because platforms such as Facebook, Google and Amazon want to keep their information to themselves. The WHO is urging authorities to investigate which age groups from which social classes are online when and what type of digital communication they use. Too little is also known about the digital strategies of advertisers. Armed with this information, governments could better protect young people. (SDA)

The motifs can be seen on BLS trains, in magazines and as posters in the PostFinance Arena. BLS is a Bernese railroad company that operates an extensive regional transport network including the S-Bahn, a car transport service on the Lötschberg and Simplon as well as shipping on Lakes Thun and Brienz.

One of Facebook CEO Mark Zuckerberg's closest confidants is leaving the online network a few days after the announcement of a far-reaching change in strategy. In his 13 years at Facebook, Chris Cox had helped design the newsfeed, among other things, through which most users receive their information on the network. Another top manager is also leaving: Chris Daniels, who took over the management of chat service WhatsApp less than a year ago following the departure of its founders.

Last week, Zuckerberg announced that Facebook would focus more on communication in encrypted chat services and therefore also on stricter privacy protection. The U-turn raises many questions - including about Facebook's future business model. After all, the online network currently generates its billions in profits mainly from ads in the newsfeed.

Zuckerberg did his best not to make it look like a rift. "For several years, Chris has talked to me about his desire to do something different," the Facebook boss wrote in a blog post late on Thursday. "But after 2016" - an allusion to the criticism of Facebook's role in the US presidential election - they both decided that there was still too much to improve at the online network. However, progress has since been made. "I will miss Chris very much." The two men are also considered friends in their private lives.

Cox himself did not write in his farewell note that he would like to do something else - but that it was "with great sadness" that he announced he was leaving Facebook after 13 years. He also hinted that he was not the right person for the announced change in strategy: "This will be a big project and we will need leaders who are enthusiastic about implementing the new direction." The website Buzzfeed reported, citing an informed source, that differences over the future product direction had led to the departure.

The news did not go down well with investors: The shares lost around three percent at times in early US trading on Friday.

The 36-year-old Cox was little known to the public in his role as head of product, but was considered number three in the Facebook pecking order after Zuckerberg and CEO Sheryl Sandberg. Last year, Zuckerberg handed him overall supervision of all of the Group's apps: The central Facebook application as well as Instagram and the chat services WhatsApp and Messenger. Cox was therefore already considered the crown prince by some industry observers. His previous position will not be filled for the time being. Instead, the heads of the individual apps will report directly to Zuckerberg in future.

The new head of WhatsApp will be Will Cathcart, who was most recently responsible for the Facebook app. The founders Brian Acton and Jan Koum left the chat service, which was acquired for around 22 billion dollars, in 2017 and 2018. According to media reports, they had opposed a softening of encryption in the app at the time, which Facebook had been working towards.

On the contrary, according to Zuckerberg's new plan, more Facebook services such as WhatsApp will be fully encrypted. However, Daniels did not agree with some of the decisions in Zuckerberg's plan to merge the technical infrastructure behind WhatsApp, Messenger and Instagram's chat function, wrote the New York Times. He had already submitted his resignation a few weeks ago.

Cox was "one of a group of people who meant well but made decisions in 2009 that are no longer applicable in 2019," said a former Facebook employee Buzzfeed. The departure of the Zuckerberg confidant shows that the Facebook boss is also prepared to accept the loss of important companions for the realignment, explained the well-known venture investor Ben Horowitz on Twitter. (SDA)

"Always on the move," a campaign by the Association of Swiss Petroleum Importers, has launched a challenging design competition: What will the gas station of the future look like? The jury has awarded prizes to four projects and has now presented them to the public at the Motor Show.

The winning project "movo" was digitally recreated in 3D by Staay Interactive as an activation measure for the trade fair stand and literally placed in the center: A physical architectural model is presented in the center of the trade fair stand. In its center, visitors discover the animated winning gas station of the future in augmented reality using tablets.

The AR app invites you to discover the individual roofs of the gas station, which can be removed interactively so that you can also admire the interior of the rooms. At the touch of a button, the futuristic building can be raised to reveal the basement. The gas station visitors of the future use the free time while charging their electric vehicles for yoga classes, fitness or a coffee on the upper floors. The filling station of the future was designed and developed on behalf of Quade & Zurfluh.