Last Wednesday, the Zug Cantonal Court ruled in favor of Spiess-Hegglin's civil action against Ringier as publisher of the Blicks partially upheld. Spiess-Hegglin was awarded CHF 20,000 in compensation, as the court announced on Friday. The defense had demanded 25,000 francs.

The other applications for publication of an apology in the View or a ban on future reporting in this context in the daily newspaper was dismissed by the cantonal court insofar as it was upheld. Numerous View-articles have already been deleted from the Swiss media database SMD.

According to the judges, the violation of personality was due to the fact that the name and picture of an alleged victim of a sexual offense, i.e. intimate data, had been published. There was no overriding public interest in the publication of this data.

Furthermore, it was not relevant how Spiess-Hegglin had behaved in retrospect towards traditional and social media. Nor could the reporting be justified by the fact that it was about a local politician and a semi-public celebration. At the trial, Ringier's lawyer had argued that Spiess-Hegglin had been president of the party and had been part of Zug's political elite.

What exactly had happened was never legally clarified. The question of whether a sexual offense had actually taken place or not was not relevant to the question of whether there had been a violation of personality rights, the court held. The "Blick" had not known what had actually happened.

The proceedings did not cover claims for the surrender of the profit that the View had achieved with the violation of personality.

Ringier took note of the ruling, but stated in a statement that it did not share the views of the Cantonal Court of Zug on the two key points. Ringier is still of the opinion that the finding of a violation of personality rights was unjustified and that accordingly no compensation should be awarded. A further appeal to the High Court of the Canton of Zug is therefore being considered.

The lawsuit concerns an article that the View on December 24, 2014. In it, the tabloid showed the then Zug Canton Council members Spiess-Hegglin (Greens) and Markus Hürlimann (SVP) with their names and pictures, and ran the headline: "Sex scandal involving SVP politician: Did he ravish her?" (SDA)

As the National Whistleblowers Center explained in a complaint on Thursday, experts from the organization spent five months investigating the Facebook pages of 3,000 members who had links to groups classified as terrorist by the US government or showed sympathy towards them.

The researchers found that the jihadist militia Islamic State (IS) and the terrorist network Al-Qaeda are "openly" active on the network. In addition, the Facebook software automatically creates "reminder" and other videos for extremist websites as soon as they have collected enough "likes".

The network's efforts to ban terrorist content were "weak and ineffective", according to a 48-page summary of the investigation findings. Even more worrying is the fact that Facebook itself unknowingly creates and promotes extremist content with its technology.

In a response to the criticism, Facebook stated that content related to terrorism was now being removed with a "much higher success rate than two years ago". The company does not claim that it "finds everything", but remains "vigilant" in its efforts against terrorist groups around the world. (SDA)

Peer Teuwsen is an award-winning journalist and has headed the editorial team of NZZ History. Before that, he was founder and director of the Swiss edition of the German weekly newspaper The time as well as head of department and co-founder of the Hamburg section of "Die Zeit". Peer Teuwsen studied German, philosophy and economic history in Berlin and Zurich before graduating from the Ringier School of Journalism. In 1995, he joined the editorial team of the Tages-Anzeiger and worked as an editorial assistant for The magazine. From 2001 to 2006 he was deputy editor-in-chief of "Das Magazin", then head of the culture and science department at The Weltwoche.
 

Lea Haller studied social and economic history, ethnology and German linguistics in Zurich and Hamburg. She received her doctorate from ETH Zurich in 2011. From 2012 to 2017, she was a Branco Weiss Fellow and postdoc at Sciences Po Paris, Harvard University and the University of Geneva. Her second book has just been published by Suhrkamp: Transithandel. Money and commodity flows in global capitalism. In addition to her academic work, she has worked as a freelance journalist for the New Zurich Newspaper. From 2015, she was a member of the scientific advisory board of NZZ History; she has been the editor responsible for the magazine since 2018.
 
Luzi Bernet, Editor-in-Chief of the NZZ on Sunday: "We attach great importance to high-profile cultural reporting. Peer Teuwsen, with his extensive experience, including at NZZ History, at the Magazine and the Timehis international network and his expertise in presenting live formats, he is the ideal candidate for the position of Head of Culture. In Lea Haller, we have found an excellent successor for the editorial management of NZZ History found. As a historian, she has extensive knowledge of history and is very well connected in the academic world. I am convinced that she will continue to drive the magazine's success forward. I wish both Lea Haller and Peer Teuwsen much joy and success in their new role."

The challenge of the Bimbosan target group is that the target group is constantly renewing itself and baby food is no longer an issue for parents after two years at the latest. But before that, the topic is all the more emotional. It is therefore important to constantly stay on the ball.

Erdmannpeisker has been responsible for the development of the Bimbosan brand for over six years. In the new image spot, erdmannpeisker succeeds in surprisingly communicating the most important USP of Bimbosan and lovingly bringing the familiar illustrations of the packaging to life.

In cooperation with the digital agency Ads&figures, a multi-stage concept for digital market cultivation was developed in which the target group is addressed without wastage and parents are repeatedly reminded of Bimbosan at the right moment and motivated to order a free sample.

The campaign has been running across Switzerland since mid-April via various channels (including Programmatic & Social Media Advertising).

Zurich-based startup Kingfluencers, which offers influencer marketing campaigns, can look back on an "outstanding first quarter with record figures," according to a statement. The company, led by CEO and co-founder Christian Reiter, achieved its strongest month ever in April and increased its revenue markedly compared to the same period last year. "We are proud to report over 50 percent of last year's bookings after only four months." Due to the good results, influencer marketing will be scheduled as a fixed component in the marketing mix, he said. 

This is also confirmed by Frank Bodin, who joins Kingfluencers as a new member of the Advisory Board. The former CEO of Havas knows the market and knows that marketing, creativity and quality today go hand in hand with technology. "This is what convinced me about Kingfluencers from the beginning. The numbers and the success prove us right."

It is no longer just fashion or beauty brands that dominate the influencer market. Many other industries now rely on influencer marketing: "The fact that banks, insurance companies, the pharmaceutical industry and electronics manufacturers also rely on influencer marketing and invest substantial budgets with us is a clear indication of the professionalization of the market," says Reiter. At Kingfluencers, customer satisfaction is demonstrated, among other things, by returning customers, who account for more than 50 percent of sales.

Bodin also sees this professionalization: "The time has passed when brands or non-specialized companies can seriously and qualitatively implement influencer marketing."
 

Group CEO Max Conze said on Thursday that he expects the subscription function to be launched "in late fall, early winter". Development of the app, intended primarily for smartphones and tablet computers, is still ongoing, he said.

Conze has declared the video platform called Joyn to be its most important project in order to slow the exodus of mainly younger viewers to the video services of Netflix and Amazon. Joyn is intended to expand the Group's existing online presence, including the Maxdome video platform, while bundling it with offerings from partner broadcasters. Conze wants to attract ten million users within two years with the most comprehensive offering possible on a single app.

Already on board are U.S. media group Discovery as co-owner of the platform, which is contributing its Eurosport channel, as well as ZDF, Axel Springer with its Welt channel and Constantin Medien with its Sport1 channel. Conze said he was very hopeful that several ARD channels would also be available on the platform as early as June. "We have very, very productive talks there." However, he said, that only applies to live broadcasts. The media libraries of ARD and ZDF will not be available there for the time being, he said. Rival RTL, which Conze is also courting, has so far relied solely on its own online offering called TV now.

In view of weak advertising business in the first quarter and the investments in the video platform, Conze confirmed his cautious financial targets. He said that annual sales would grow by around five percent. But profits will shrink. In the first quarter, sales climbed four percent to 913 million euros.

Operating profit fell five percent, to 190 million euros. ProSiebenSat.1 thus slightly exceeded low market expectations, explained the analysts at Liberum. The stock was initially among the biggest winners on the MDax, gaining up to 4.9 percent, but later turned negative. (SDA)
 

The Swiss health insurance company Helsana accompanies its customers through everyday life with three apps: Helsana+, Helsana-Trails and Helsana-Coach. The apps pay attention to three elements: Exercise, nutrition and mindfulness. To promote the apps, Jung von Matt/Limmat implemented these health factors in multi-level ads and told an interlocking story via multiple contacts and along the customer journey.

The apps help customers put an end to excuses, reward them for healthy behavior, and help them achieve their personal health goals. Jung von Matt/Limmat implements these good reasons for more exercise, healthier eating, and more mindfulness in everyday life in social ads, display ads, dynamic microsites, teaser films, and print measures.

In the digital-first campaign, Jung von Matt/Limmat and Helsana rely on multi-level and compressed storytelling. In the online spots, stories are told pointedly in five seconds. It quickly becomes clear that exercise, a healthy diet, and a mindful attitude are successful even in hectic or rehearsed everyday life - especially with Helsana's apps.
 

It's hay fever and tick season again. So it's an ideal time for Visana to launch a health blog that provides preventive and practical advice against widespread ailments that are not just seasonal. The intention behind it: to save the insured from unnecessary pain and society from unnecessary medical costs.

To publicize the health blog, health insurer Visana commissioned its lead agency Komet to develop a campaign that was both informative and entertaining. The result: On the one hand, posters that draw attention to the blog throughout Switzerland with more or less medical terms under the protective Visana arch.

On the other hand, a series of refreshingly simple short spots on social media that bring users directly to Visana's blog. What they all have in common is the wholesome humor that takes the horror out of the real pain in the everyday situations shown - at least for a few seconds.

On the other hand, a series of refreshingly simple short spots on social media that bring users directly to Visana's blog. What they all have in common is the wholesome humor that takes the horror out of the real pain in the everyday situations shown - at least for a few seconds.

The awards were presented by the Farner agency and the most important specialist congress for Swiss shopping centers on Thursday at the 12th SC Forum at the Hotel Radisson Blu Zurich Airport in front of 350 decision-makers from the Swiss retail and real estate industry.

The Victor Digital Media Award, developed in co-creation by Farner and the SC Forum, recognizes shopping centers that skilfully build bridges between digital and stationary retail through an effective online presence in communication and thus contribute to the continued success of the industry.

With a strong presence and visibility, high-quality content and a consistent brand presence across all channels, Shoppi Tivoli in Spreitenbach has established itself as the strongest digital Swiss shopping center brand. "What is particularly remarkable is how Shoppi Tivoli charges and conveys its promise 'My world, the way I like it' with emotional stories in online storytelling - one of the most important factors in creating proximity to customers," comments jury member Christoph Emch, Deputy Head of Digital Marketing & Research at Farner, on the decision.

In addition to Emch, well-known retail and innovation expert Stephan Jung and SC Forum founder Jan Tanner were also part of the expert jury. In the final evaluation, the jury analyzed the overall platform presence, brand consistency and storytelling quality of the digital presences, among other things. In the first stage of the process, Farner's digital marketing and retail industry experts evaluated the digital score of the 30 largest Swiss shopping centers and nominated ten favourites on this basis.

Glattzentrum in second place and Centre Balexert in third place also impressed in terms of both quantity and quality, demonstrating how online and bricks-and-mortar complement each other perfectly. "Only those who are open to new trends and platforms and can convey the shopping center experience far beyond the physical boundaries - whether in communication or sales - will be able to hold their own on the market in the long term," explains Stephan Jung.

"We are extremely pleased to have created a new reference for the Swiss shopping center industry with the Victor Digital Media Award. The digital transformation will continue - and how we deal with it will always be relevant for the business success of Swiss shopping centers," adds Jan Tanner.

While Igeli or Grittibänz were the main characters in recent years, this year the butter trade organization has returned to the origins of the campaign with Leo Burnett. Nothing but a piece of fine pastry and Floralp preferred butter let the viewer immediately feel the irresistible taste. The new motifs can now be seen as posters throughout Switzerland.

Two years ago, Walder,Werber launched the campaign for the dentist in Glatt, Daniel Winter, and staged him in person as a whimsical tooth fairy. The campaign was part of the complete relaunch and rebranding of the dental practice.

Now the dentist in Glatt is moving and opening a modern and larger practice. Exactly 99 steps further on, still in the Glatt shopping center, several specialists will be united under one roof. This is to be communicated with the continuation of the tooth fairy campaign by Walder,Werber, which can be seen throughout the region.
 

When children grow up bilingual, they have to face challenging conversational situations more often and are confronted with the different communication styles of their parents. This could give them a developmental advantage when communicating, as researchers led by Anja Gampe and Stephanie Wermelinger from the University of Zurich report in the journal Child Development report.

According to the study, three- to four-year-old children who grow up bilingually are better able to adapt to their conversation partner. For their study, the researchers had monolingual and bilingual children hide puzzle pieces in different places. Their interaction partners were two hand puppets, a ladybug and a grasshopper, who then searched for the puzzle pieces. The children were allowed to watch the search and give hints, as the University of Zurich wrote in a press release.

However, the ladybug and grasshopper behaved differently. The ladybug gratefully accepted every tip, while the grasshopper preferred to find the puzzle piece on its own and refused any hints.

Monolingual and bilingual children proved to be equally helpful. However, while the monolingual children continued to give the grasshopper explicit verbal clues, the bilingual children often switched to a non-verbal strategy: they took the puzzle piece out of the hiding place inconspicuously and placed it in such a way that the grasshopper could find it himself. The bilingual children were therefore better able to adapt to the needs of their interaction partner.

"Bilingual children react more sensitively to their interlocutors in their communication behavior and show greater flexibility in their choice of means of communication," Gampe was quoted as saying. The researchers see one possible reason for this in the more complex world of communication that bilingual children grow up in. "This could mean that bilingual children understand the communicative signals of others better and have to convey their own concerns more flexibly and sometimes non-verbally," explained Wermelinger. (SDA)