Already since the beginning of the year, Sarah Pally has been working as Senior Consultant at Partner & Partner and will drive the areas under the heading "Marketing Innovation". Previously, she was Head Projects & Campaigns and also Media Spokesperson at Twint and led the marketing department on an interim basis.

"In Switzerland, the topic of data-driven marketing is still in its infancy. The know-how is general and the number of people who bring it is - to say the least - manageable," says Benno Maggi, CEO of Partner & Partner. "That's why we're happy to have Sarah Pally on board. She will continue to drive the topic forward with us."

The 37-year-old from Grisons has already been able to implement data-driven concepts for various Swiss companies; she knows the market and the system landscape. "We have to stop bothering the end customers and should instead take their needs seriously," she thinks and adds: "With hundreds of thousands of customers and complex product worlds, this can only be achieved in a data-based and automated way."

Sarah Pally has focused on content marketing and PR. She has also been involved with data-based approaches in marketing for over ten years: "Content marketing and PR are the best prerequisites for data-driven approaches. Because both are about relevance. And this will become the most important commodity in the battle for attention." The linguist studied at the University of Zurich and lives with her family in Chur.

Sponti-Car stands for sustainability and ecological mobility. CO2-free and Myclimate certified. The company wants to win over rural communities and local energy providers who also focus on sustainable mobility. Thanks to the cooperation with Sponti-Car, the municipalities can offer their own electric car sharing for all residents. The vehicles and charging stations are located directly at the municipal buildings and are also used during working hours by employees of the administration for business trips. Like the SBB day passes provided by most Swiss municipalities, Sponti-Car is the complement for public transport. 

Sponti-Car started with 20 communities in the cantons of Zurich, St. Gallen, Thurgau, Lucerne, Grisons and the Principality of Liechtenstein. Anyone can use the electric cars without much effort. After the user has registered once, he books and opens his community e-car directly via app. The agency at the airport has now taken over the PR and content marketing of Sponti-Car. The first measures are already underway.

Born in 1965 in Locarno, Ticino, he has 25 years of international experience in marketing and sales of luxury and consumer goods as well as in financial services. In addition to a degree in business administration from the University of St. Gallen with a focus on "Sales & Marketing," his resume shows various management positions at the top of international groups in Switzerland, Italy, France, Brazil, Germany and Spain. In these positions, he demonstrated in-depth expertise in the development and implementation of marketing and sales strategies and gained many years of experience in the preparation of business plans, including budget planning, regional marketing, project and product management, market analysis, trade marketing as well as digital marketing and sponsoring, according to the statement. Various further training measures, excellent knowledge of the economic and social context in Italian-speaking Switzerland and strong ties to the Canton of Ticino as well as the ability to develop strategic visions (locally and internationally) and outstanding knowledge of six languages complete Angelo Trotta's profile.

"The task of the new director will be to continue to drive forward important topics," explains Aldo Rampazzi, president of Ticino Turismo. "These include digitalization and the increasing importance on the development of tourism products. A task to which Ticino Turismo has already dedicated itself for several years and which will become increasingly important in the future."

Alibaba was the only brand from China, even from across Asia, in the top 10. BrandZ combines analysis of retailers' financial performance with the opinions of millions of consumers surveyed in over 50 markets around the world. BrandZ's announcement follows one earlier this month in which Alibaba was named China's overall most valuable brand.

BrandZ notes that "Alibaba is the world's largest online and mobile commerce company whose business encompasses the entire process of how shoppers discover, buy and receive items." In a section on the realignment of the retail year, BrandZ cited the group's annual 11.11 Global Shopping Festival, saying, "Alibaba has made Singles Day the biggest shopping event in the world."

"If you want to see the future of retail, look to China - in many ways the country is leading the world," says BrandZ. "Chinese consumers use the smartphone for every aspect of their lives."

Jim & Jim takes over the strategy and management of the social media channels for Domino's Pizza Switzerland. The core of this collaboration is a holistic and target group-relevant content strategy. The latest pizza creations, deals, the next branch openings and the expansion of the delivery area - the Domino's community is constantly updated on these in multiple languages. Competitions and fun facts about pizza are designed to encourage interaction and increase brand love. Through dialog-oriented communication with the community, Domino's Pizza, the largest pizza manufacturer in the world, aims to strengthen the brand and grow its followers. 
 
Using the approach of year-round storytelling and permanent content production, a concept was developed for Domino's Pizza's presence on the social media channels Facebook and Instagram. The goal is to deliver creative, innovative, entertaining, and interactive content efficiently, specifically, and regularly to the most appropriate target group. In this way, Domino's Pizza's brand awareness among the target group is to be strengthened, the customer experience improved through dialog-oriented communication, and brand loyalty created. In addition, Jim & Jim brings relevant and local offers to the right target group at the right time through efficient digital campaigning and specific targeting, thereby generating directly measurable sales via social media.

Instead of a one-off classic campaign, Dominos relies on continuous, year-round storytelling. This pays off above all in terms of topicality and relevance. Viral trends, seasonal highlights or target group-specific interests can be used immediately as input for new content. Be it festivals in summer, everyday celebrations such as Mother's Day or the new season of "Game of Thrones" - Jim & Jim's "Content as a Service" offer allows these topics to be playfully combined with Domino's Pizza Switzerland products and brought to the community. In addition, content production can be planned in the medium term and implemented in a resource-saving manner. Individual topics and events are also used selectively for larger campaigns. For example, during the 2018 World Cup, the "No time for ch-ch" campaign was used to push sales of BBQ pizzas in the summer months.

This year's Valentine's campaign shows that Domino's Pizza also uses innovative and surprising communication channels. On Valentine's Day, Domino's unpacked its best flirting slogans and went in search of hungry singles. In a match, users got to enjoy pizza deals - for singles and couples. 

In addition, Jim & Jim maintains a lively exchange between Domino's Pizza Switzerland and its followers through active community management. Questions are answered, input is received, and interaction between the brand and its community is encouraged. The goal is to ensure that no voice goes unheard and that praise and community input are bundled and passed on to the brand. This helps Domino's Pizza Switzerland to adapt the internationally known and popular brand to local cultures, demands, and desires in Switzerland.

In the new production hall, all manufacturing processes from digital printing to finishing and assembly can be optimized in a single area. An integrated assembly center was created for the application of vehicle lettering. In the new digital showroom, the latest digital signage solutions for the realization of content worlds are on display. This area is growing strongly and will be strengthened even further, according to a statement. For customers and business partners, nothing will change in terms of services.

Christinger employs around 50 people. The company has been implementing visual communication projects since 1965 and specializes in outdoor advertising, sales promotion, signage, interiors and digital signage. Within the value chain, Christinger covers project coordination, graphics, production, installation and service. This includes lettering and advertising, analog or digital, in buildings, on vehicles, at the point of sale or on means of transport.

The Wipf Group is an internationally active family holding company headquartered in Brugg, Switzerland, and operates in the four business units Flexible Packaging, Envelopes & Stationery, Direct Marketing and Digital Services.

The budget includes the management of the official Facebook page and the newly established Instagram channel of Burger King Switzerland. The new social media strategy is intended to help sharpen Burger King as a brand in Switzerland and create greater proximity to guests. The account is managed by Freundliche Grüsse, working hand in hand with Monami. "Exceptional clients require an exceptional agency setup", Manuela Brunner, Head Strategy at Freundliche Grüsse, is convinced. David Cappellini, founder of Monami, adds: "The collaboration is a real stroke of luck for us as an agency team - but also for Burger King."

A 3D-printed installation in the school's main hall already invites viewers to explore the future campus in all its details. The five-square-meter installation combines the haptic model with a digital experience that lets visitors interact with each other via a video mapping interface. "This is one of those projects where you have to think outside the box throughout the process. A beautiful interplay of creation and technology that brings the school's vision to life digitally through an immersive and useful experience," comments Gabriel Mauron, Creative Director at Havas Genève.

The jury of the first round consists of almost 50 experts from 20 European countries and will select this year's finalists. The jury for the second round will bring together almost 40 managers from 17 countries to select the 2019 winners. Five representatives from LSA agencies will also be part of this year's jury.

These are:

• Michael Selz (Director Insights & Strategy, Omnicom Media Group),
• Michael Kamm (CEO, Agence Trio),
• Xavier Reynaud (CEO, Mindshare),
• Lukas Basista (Insight Director, MediaCom) and
• Fabian Bertschinger (Creative Director, Process Group)

The Effie Awards Europe are organized by the European Association of Communications Agencies (EACA) in collaboration with Facebook, Google, Procter & Gamble, The European Publishers' Council, WARC, Adforum.com, Nielsen, creativebrief & Viva Xpress Logistics. The Grand Effie Judging will take place in September. On September 15, the Effie Awards Gala will take place in Brussels, where the winners will be announced. 

In front of hundreds of spectators on site and thousands more at home in front of the screen, 14 professional players from all over the country delivered a thrilling final spurt in Hall 622 in Zurich and claimed victory in games such as "Clash Royale", "Hearthstone" or "League of Legends".

"Even before this grandiose final, more than 3,000 players had joined our league since last fall. eSports is becoming a popular sport in Switzerland," says Nadine Jaberg, who is responsible for eSports at Swisscom. According to a study by the ZHAW, 33.9 percent of the Swiss population already plays at least once a week, which means that eSports has already reached similar dimensions to other classic sports, says Jaberg.

In the new season, "Counter-Strike: Global Offensive" is a new game available to the professional players of the Swisscom Hero League. The tactical shooter is one of the most popular titles for eSports players, and demand was correspondingly high. Although those responsible are aware of the controversial genre of the title, they decided to include it. The Swisscom Hero League is accompanied by Swisscom's youth media literacy experts, who advise not only players but also parents and teachers.

Since gaming, like Swiss eSports, is a growing trend, Swisscom TV is now also offering these broadcasts on the big screen. From the summer, Swisscom's gaming themed world will no longer just include content from TV channels, but also live streams from major streaming platforms.

After the agency Spikelands already created a spot for Teleclub last year to promote the Sport package, this year they were commissioned to implement the Movie, Series and Premium packages in addition to this package. The challenge was to develop a relevant and recognizable central idea for the various packages and the different target groups. Footage scenes with film and sports stars have recently been dispensed with, and a pair of actors and a flexible headline mechanism are to create recognizability.

The common thread here is inspiration: the effect of the products is dramatized and shows how the full Teleclub program affects everyday life. Thus, the iceberg lettuce becomes a soccer ball while unpacking the groceries, and the ordered pizza is picked up at the front door in skillful agent manner. The two developed spots were produced by Shining Pictures. The pair of actors can also be seen on the static subjects, which are also used in the campaign.

Ten years ago, online retailer Brack.ch launched a bargain site based on the American model, with just one limited-quantity offer per day, entertaining texts and images, and community functions. A decade and various further developments later, DayDeal enjoys great popularity and has established itself as one of the most important marketing tools for Brack.ch.

For its anniversary, the DayDeal team has come up with something special: In the week from 13 to 19 May DayDeal offers in cooperation with Garage Keigel the cheapest new car offer in Switzerland: a Dacia Sandero TCe 90 S&S Essential at half price for 4999 instead of 10,290 francs. In addition to the Essential variant, two higher trim levels are also available for an additional charge as part of the anniversary offer. All models are available exclusively in DayDeal green with logo stickers on the left and right and come with a three-year Dacia factory warranty. For the first time, DayDeal also announced how many there were to buy: appropriately, there were ten cars - in less than an hour, they were all gone. A replenishment according to Brack not possible. Delivery of the vehicles is planned for the end of September