Awards have increasingly expanded and diversified in recent years, which means that submitting work is associated with high personnel and financial expenditure. Having always supported local awards in the past, Y&R Wunderman is investing the necessary hours and resources in cross-unit training in 2019, with a few exceptions, writes Y&R Wunderman in a statement on Monday evening. "We expect this to further strengthen interdisciplinary thinking and working, which is our core competence," says CCO Swen Morath (pictured above).

While individual training has always been central to Y&R Wunderman, the current move reflects the agency's clear commitment to co-creation, the statement continues. At Y&R Wunderman, the latter includes not only intensive collaboration with clients, but also within the agency. At Y&R Wunderman, creation, strategy, technology and data experts work closely together. The Ice Tea Beats project, which the agency implemented for and with Migros, is representative of this way of working.

Y&R Wunderman has already been very successful with co-creation in the past, for example the Migros project "Discover" was awarded gold twice at the German Digitalaward 2018. Overall, the agency once again achieved first place in last year's SDV medal table and finished in 3rd place as the best network agency at the ADC. In the creative ranking of the Advertising Week Since the switch to co-creation, Y&R Wunderman has advanced from 12th to 8th place and last year from 8th to 6th place (Werbewoche.ch reported). This is despite the fact that the agency has only participated selectively in international awards in the past.

"As a symbolic sign of support for the ADC and its commitment, we submitted a single work to this year's ADC Awards despite our award status," says Morath. "After all, we particularly benefit from Creative Week at the ZHDK, as Y&R Wunderman is only a stone's throw away." The fact that the Creative Week was not only attended by creatives from the agency, but also from consulting, HR, finance, etc., shows that interdisciplinarity is not just a buzzword at Y&R Wunderman.

After limiting itself to a few local and international awards in 2019, the agency will once again be involved in all major awards in 2020.

For top athletes like Matthias Glarner, a lot of carbohydrates are on the daily menu. How many kilos of pasta does a wrestling king eat per week? Two or 20 kilos? These and nine other competition questions will be asked in the new campaign of Adelbodner Mineralquelle starting this week. Fans of the wrestling king have one week to find the answer to each question. They can win two tickets to the Swiss Wrestling Festival, which takes place in Zug in August, as the main prize, as well as instant prizes in the form of "swinger backpacks".

The company largely conceived the campaign itself, which also includes short films. It was supported by the Daktiv agency and Dmd Productions. The campaign was implemented in Adelboden, Interlaken, Heimberg and Bern and will be seen on social media such as Facebook and Instagram as well as on posters in the region and in advertisements in certain print media.

In addition to the campaign, the planned expansion and new construction at the company headquarters in Adelboden has also been initiated. A new hall will be built, which will increase the storage capacity for water, and new loading ramps will be built so that the company can deliver more efficiently in the future. Thus, the complete processes in order processing up to shipping will be optimized and brought up to date. In addition, the administration will be housed on an additional floor. "With this project, we are also securing the company and its 45 jobs in the long term," says Managing Director Patrick Marti, explaining the project.

With a basic idea that is rather unusual for car communication, Serviceplan Suisse launches a campaign for the 60th anniversary of the cult car.

Among other things, the campaign is running on Instagram with the involvement of brand ambassadors Lynn Grüter and Kevin Lütolf as well as a hashtag challenge in collaboration with Faces magazine, which makes the target group the main protagonist of the campaign. Furthermore, the 360-degree campaign can also be seen in print, digital out-of-home media, online ads and other social media platforms. In addition, a hairdresser promotion in collaboration with Room of Design will run until the end of May. 

The repositioning should be strong, clear, differentiating and clearly bring out the brand DNA. To this end, communication should also break with the rules of classic coffee advertising and express the "Be Royal" attitude to life.

"We are spreading our attitude uniformly across all touchpoints and in all communications," explains Roman Sonders, Global Head of Marketing and Communication. "With the campaign launch, the Café Royal brand makes a new appearance in its entirety. We are telling our brand message in a way that was previously unusual for coffee. We appeal to strong personalities who dare to express what they want and also live by it."

Café Royal commissioned the Jung von Matt/Havel agency for the implementation of the new market presence, which was significantly involved in both the new market presence and the campaign content. "Be Royal" was furthermore created in exchange with experts from various fields.

The core of the campaign is a film consisting of different sequences and showing several unconventional characters. These different personalities are to stage and embody the brand values that "Be Royal" is supposed to stand for - courage, self-confidence, independence, freedom, spontaneity, recognition, but also trust. The campaign film is intended to showcase the coffee nut in a bold and somewhat provocative way. No real lion was used in the shoot. The footage was inserted into the film via post-production/green screen.

The ad runs for two weeks on TV in Switzerland and will be seen online until the beginning of June. In addition, the new brand presence will be presented on the company's own channels: The claim "Be Royal" will be shown in text and images on Facebook, Instagram and the optimized website. The tonality of the appearance will also be used at events. During the course of the year, the campaign will also be launched in Germany and France to increase brand awareness internationally.
 

Collect the order from the store yourself? "You can, but you don't have to". With these words, Interdiscount wants to make its customers aware that they can also have their products conveniently delivered to their homes. The Komet agency was commissioned by the company to publicize the cross-channel offer throughout Switzerland.

The result is a deliberately slapstick-style campaign that aims to answer the question "Pick it up yourself?" in a self-deprecating way. The campaign is currently running on television, social media, billboards and in the print media.

As part of the 40th anniversary, the local car community is receiving offers from Subaru via ads as well as online. This is done via HTML5 display ads in several different formats, with different messages, via social media to various online newsletters that link to a specially designed and landing page.

Landing page visitors are matched via a partner database, which enables re-targeting via physical mail. This means that users who leave Subaru's landing page and have not registered for a test drive will receive a prompting postcard in their mailbox.

"With this campaign, we are combining re-targeting with offline for the first time. An exciting experiment and at the same time a promising step into the future of cross-media marketing," says Gregor Bednarski, Head of Digital at Marti.

Its president Beat Hayoz failed to be re-elected to the regional council of SRG Deutschschweiz. Hayoz had publicly opposed his fellow board members of SRG Bern Fribourg Valais last fall by expressing understanding for the radio studio decision of SRG's top management.

The other board members considered this behavior disloyal, which is why they no longer nominated Hayoz for the regional council. This in turn drove around 70 members of SRG Fribourg to the barricades, who criticized the action in a resolution and backed Hayoz.

At the general assembly on Friday, Fribourg members of the cooperative demanded in vain that the board of SRG Berne Fribourg Valais be denied discharge. They also failed in their attempt to get Hayoz elected to the regional council.

The members of the cooperative preferred one from Bern and one from Valais, plus the Valais president Léander Jaggi ex officio - the Fribourg section is no longer represented in the regional council. It feels its existence threatened by this, as one of its members said.

It was obvious in Burgdorf that the sparks must have been flying on the board. What exactly happened is difficult to judge from the outside.

At any rate, an exchange of blows between Hayoz and President Jaggi took place at the General Meeting. Hayoz accused Jaggi of spreading a number of untruths during a debate. He said that what had happened was "heaven-defying". Jaggi rejected the accusations.

The trigger of the dispute - the planned relocation of the Bern radio studio - was only a side issue. President Jaggi reiterated that for the majority of the board, the radio studio decision by SRG's top management was still a wrong decision.

Immediately after its announcement last fall, the board had decided to examine scenarios for a realignment of SRG Bern Fribourg Valais. A working group then examined several options, ranging from continued membership in SRG Deutschschweiz to semi-autonomous cooperation in the SRG bodies to suspension or withdrawal.

The findings of the working group were supposed to be presented to the cooperative members on Friday evening. But this item on the program was postponed until later due to the advanced hour

The members of the cooperative will only decide at a later date how to proceed. The SRG Cooperative Berne Fribourg Valais is the third-largest SRG sponsor. (SDA)

"After an online purchase, you may continue to receive advertising from the provider for months. This is particularly annoying if you only bought a product for a specific, one-off occasion, such as an upcoming wedding, or if the ads don't go beyond what you were initially looking for," says Bitkom-trade expert Julia Miosga told the Pressetext news agency.

Once a product such as a bed frame has been purchased, customers no longer need advertising for other bed frames. Advertisements for products such as bed linen or mattresses are more helpful. In many online stores, customers regularly receive advertising even though they have not consented to it. On social media channels, customers can sometimes click to indicate that the advertising is not relevant to them personally, but it is still displayed afterwards. These are factors that easily annoy users.

For the survey, 1054 online shoppers were asked about negative experiences when shopping. Four out of ten respondents (42 percent) have often received unsolicited advertising from an online store, 38 percent have had this experience rather rarely. The other negative experiences are much less frequent. 18 percent have often received deliveries too late, while 67 percent have rarely experienced this. One in ten have often received goods that did not match the description.

Rare problems include undelivered goods (frequently experienced by six percent), damaged goods (five percent), fraud when shopping online, for example through counterfeit products (four percent) - or misused payment details (three percent). The customer service of online stores has a good reputation. Only nine percent of respondents have often had difficulties with customer service. For more than half (54%), this was rarely the case, and 29% had never had a problem with customer service.

According to Miosga, online shoppers can prevent such negative experiences. Signs that a store is reputable include an imprint with the name and address of the managing director and clear terms and conditions. "Some stores are checked by independent experts and receive a certificate or seal. Customers can also carry out good checks themselves. They rate retailers accordingly on many shopping, price comparison and auction sites," says Miosga. (pte/red)

Four pages are devoted to the SonntagsBlick in the current issue of the new "Advertiser of the Year". The interview can also be read online at Blick.ch.

Speaking of which, "Advertiser of the Year" co-nominee David Schärer, founding partner of Rod Kommunikation, discussed current issues with Tagi editor Michèle Binswanger and entrepreneur Pascal Brenneisen on the Tele Basel program "Sonntags-Talk" on Sunday evening. Click here to go to the show.

This is reported by the SonntagsZeitung and Le Matin Dimanche. For the court, the relationship between Uber and its drivers is comparable to the employment contract between a cab company and its employees. A Dutch subsidiary of the US company must pay the Vaud plaintiff compensation for unfair dismissal and for the vacation to which he would have been entitled.

"This case is very important", the driver's lawyer told the newspapers, because "the judgment can motivate many people to demand the same". If the ruling becomes legally binding, the company will have to pay social security contributions, accident insurance, sick days and vacation for the drivers. This is not currently the case.

Uber can appeal to the cantonal court and then to the federal court. Until now, Uber considered the drivers to be self-employed. (SDA)

Email and digital marketing professional Enrique Nuñez is taking over the overall management of the Email Marketing division, is now responsible for email campaigns and Xcampaign and is driving forward the development of marketing automation and multi-channel solutions.

As Co-Founder & Head of Business Development, Nuñez has spent over 15 years building up various online companies in Europe and was also part of the founding team of the Swiss email marketing solution Xcampaign. Most recently, he was Marketing Manager DACH at Rackspace, the leading managed cloud company and founder of OpenStack. In addition to his extensive professional experience, Nuñez holds a BBA General Management from the European Business School. He will take up his position on May 6, 2019.

Stephan Obwegeser, CEO of the Schober Information Group, is delighted about the new addition in a press release: "With Enrique Nuñez, we are gaining an experienced entrepreneur with doer qualities and an excellent network. With his industry experience on the one hand and his knowledge of cloud technologies on the other, he will be able to significantly develop our business.

In a series of short films, two celebrities travel through Switzerland - including Bern, Lucerne, Fribourg and Valais - and let the audience decide where the journey should continue.

With over 1.3 million overnight stays in hotels in 2018, almost 4% growth compared to the previous year, the Benelux countries - Belgium, the Netherlands and Luxembourg - are among the largest markets for Swiss tourism. As a group of countries, the Benelux countries rank fifth after the UK, ahead of France. The ST branches in Amsterdam and Brussels are constantly developing the Benelux markets for Swiss tourism marketing with innovative activities. This is currently the case with an interactive video campaign on social media in collaboration with local stars Puck Moonen ("Most Beautiful Sportswoman in the Netherlands" 2017) and Louis Talpe (Belgian actor).

The two celebrities traveled through Switzerland in the summer of 2018 and were accompanied by camera teams. When watching the resulting films, viewers now have the opportunity to intervene in the progress of the action themselves: Do you want to follow the athlete or actor? To which region? Or would you like more information about the details shown in the commercial? In all the videos, the stars meet again and again, giving the audience the opportunity to interact and change perspectives.

The film material for the interactive campaign was shot in the five tourist regions of Bern, Fribourg, Lucerne, Ticino and Valais. These regions are the main partners for Swiss tourism advertising in Belgium and the Netherlands. The campaign has been running on ST Benelux's social media channels since mid-April and has met with an exceptionally positive response.

To the interactive campaign: Interactive.myswitzerland.com