Patrick Suter has been a copywriter/concept developer since 1997 and Creative Director since 2008. Before Karling, he worked in various renowned agencies, including eight years at Leo Burnett Zurich and most recently four years at Publicis Switzerland. His clients have included Swiss Air Lines, Die Post, Suva, Migros Do It & Garden, WOZ and PET-Recycling. Patrick has also been a member of the Art Directors Club Switzerland for 13 years and has won over 150 national and international awards, including two evergreens and two gold awards at the ADCs. He is now part of the three-man management team at Karling, together with founders Daniel Serrano and Rolf Helfenstein.

Verena Fetzer started at Karling just a few weeks ago. As a trained photographer, she came into advertising where, after another stint as a media designer, she finally found her calling as a project manager and consultant. She was originally a key account manager and member of strategic management at the Sabath Media agency for nine years before joining Karling. Verena has a Bachelor of Arts in Business Administration.

While older generations associate Ovomaltine with childhood and winter sports memories, Generation Z no longer has the same connection with the cult brand: sports are more urban, skiing is something for their own parents, and young people also have a weaker connection to the brand in other ways - Ovomaltine is in danger of losing its cult status. That's why Ovomaltine, together with Jung von Matt/Limmat, has positioned the brand more clearly as a companion in the everyday life of a more urban and younger target group in a collaborative process. In doing so, the agency and Ovomaltine rely on evolution instead of revolution and humorously show a generation for whom everything has to be instant - instant love, instant feedback, instant career - why it sometimes pays to hold on a little longer.

Generation Z loves Instagram, challenges, memes and festivals. That's why the campaign platform "Longer is better" also moves in these environments and thus along the entire customer journey. A 365-day content concept consisting of moving images for TV and OLV, social media content, real-world experience campaigns, and various frequency-increasing online and offline measures around the points of sale ensure that Generation Z not only learns to love the brand, but also increasingly reaches for the products in the store.

Three new spots prove that longer is better: the longest high five, the longest roller coaster ride and probably the longest "Ovo Crunchy Cream" bread in the world. The Ovo Rocks Challenge tests Generation Z's marksmanship, the Panorama Challenge challenges their camera skills, and Netflix & Rocks tests their knowledge of Generation Z's favorite series. What they all have in common is that with the consumption of Ovaltine, life picks up speed and fun is guaranteed.

 

Visitors queue outside the Zurich event location Komplex 457. 20,000 took part in the ticket raffle, but only 500 got the coveted tickets. Plus 200 VIP guests. Samsung wants to celebrate its tenth anniversary with a gig where fans can experience superstar James Arthur up close.

Ten years ago, Samsung launched the first Galaxy smartphone on the market. In doing so, the Korean technology company made its mark on global smartphone innovation. In February, Samsung presented the latest result of 10 years of development: the Galaxy S10. A reason for Samsung Switzerland to celebrate: with the Galaxy Gig.

Samsung has sold the tickets to the exclusive concert in media cooperations with 20 minutesRadio Energy and Izzy as well as via the company's own website. In the run-up, a 20-minute cover advertised the launch of the Galaxy S10 and the Galaxy Gig. There were also radio spots, social media activities and editorial reporting.

Sir Mary developed the gig in cooperation with the communications agency Jeff: Those entering the venue first pass through a futuristic tunnel and see all the Galaxy smartphones of the last 10 years. Before visitors finally enter the hall, where the concerts by special guests Nemo and Seven begin. Finally, the time has come: James Arthur plays his big hits such as "Say you won't let go". And the crowd celebrates. Impressions of the gig are available on the Samsung website galaxygig.ch and are shared with fans via social media.

BLS's Lezzgo app makes ticketing easy. Users check in with a swipe and travel throughout Switzerland at the lowest price until they check out again.

All advertising materials follow the same insight. Since ticketing is now so fast, even late risers can make it onto their train, bus or ship. Junghänis worked with director Jyri Pasanen and VideoBlink to realize the moving image measures. The photographic realization of the print motif was done by Fabian Hugo. Media planning was handled by Out of Home Media. The campaign will be present in German and French-speaking Switzerland in May. It will be visible in cinemas, print, and on various mobile, online, and social media channels.

With Christian Zweifel, a proven media professional with many years of experience in the distribution of electronic media joins our publishing house, according to a press release. After starting out in print media, Zweifel joined Goldbach at the end of 1998. There, he took on various tasks in electronic media marketing, project management, key account management, cross-media consulting, sales management and management for almost 20 years. 

In 2017 Zweifel moved to Belcom (TeleZüri, Radio 24 On- and Offline) where he took over the commercial management before joining the internet platform buildup as account manager in 2018. 

Zweifel will be responsible in particular for the further development of our offerings in the publishing house, in addition to the sale of online advertising and sponsoring. Publishing Director Christoph Hugenschmidt: "We are proud that, after Editor-in-Chief Marcel Gamma, we have been able to gain another proven media professional in Christian Zweifel, this time for the sales side. I am convinced that industry publications with a serious journalistic approach have a flourishing future. The wave of digitization in the Swiss economy is increasing the need for competent and critical reporting. This in turn increases the value of our products for advertisers and sponsors."
 

From January 2017 to May 2018, Fuchs led the social media team at the New Zurich Newspaper, before that he was Social Media Manager at the NZZ. In August 2018, he moved to the Republic and started working there as a community editor (Werbewoche.ch reported).

As Oliver Fuchs announced on Twitter on Tuesday, as deputy editor-in-chief he is now heading up the Republic-Editorial.

The 53-year-old son of a butcher family from the Zurich Unterland region completed an apprenticeship as a meat specialist, later studied economics and worked for various national and international trading and production companies. In his last position at the Federation of Migros Cooperatives, Hansueli Siber was responsible for marketing for several years and was a member of the General Management.

According to the press release, Hansueli Siber is on fire for his new job: "It still exists: love at first sight! The consistent customer view, the passion for the craft, the high motivation and the drive for success of the creative studio appeal to me incredibly well. I'm very much looking forward to my mission as Chairman of the Board."

In Hansueli Siber, Geyst's Board of Directors and management have found the successor to Daniel Straumann. Straumann has initiated his orderly retirement as Chairman of the Board and will remain with the agency as a partner.

The Hiltl Vegi variants are available on intercontinental flights from Switzerland, in all three travel classes. The subjects of the anniversary campaign combine popular Swiss destinations with Hiltl specialties using the characteristic luggage labels. The campaign was created by Hiltl's lead agency Ruf Lanz and is currently taking off online and offline in numerous variations. The flight altitude ranges from playful promotional uses to the image level.

Headlines like "Start-up. Since 1902.", "Current. Since 1902." and "Evergreen. Since 1902." are intended to combine the tradition of Appenzeller Alpenbitter with modernity. The simple campaign simply shows the bottle against a straw background; in another version, the cream liqueur is shown against a brown background.

"The clear line and the deliberate reduction to the product and message ensure the greatest possible impact and optimal reception of the message," says Valerie Baumgartner, Art Director and Head of Creation at Ka Boom.

Although streaming services like Netflix are not yet heavily used, the 50-plus generation prefers TV on demand. The majority also remains loyal to the newspaper, and the willingness to pay for a subscription is still there, although almost half of those surveyed observe a decline in media quality. In addition, more than 80 percent of respondents store online, although only 36 percent reveal their credit card information to do so. The results of the survey are impressive: The 50-plus generation feels comfortable in the digital world.

 

How do you watch television?

Time-shifted TV has taken over! At 46 percent, the majority of respondents watch when they want. Only 44 percent let the clock dictate the time and switch on in the traditional way when the daily news comes on. 5 percent use both options, and 3 percent even no longer have a TV and watch TV on their tablet or PC. The remaining 2 percent no longer watch TV at all.

 

Where do you watch feature films?

Although the majority no longer use classic TV, streaming services such as Netflix have not yet been able to establish themselves among the 50-plus generation: Only 7 percent prefer this channel, and around 47 percent still wait until the movie they like is shown on TV. 42 percent watch movies time-shifted, 4 percent use DVDs and one person says they still feel most comfortable with VHS.

 

Do you subscribe to a daily newspaper?

The 50-plus generation remains largely loyal to print, with a slight majority (56 percent) still buying a subscription.

 

Where do you read the newspaper most of the time?

At 48 percent, almost half of those surveyed read the printed newspaper at home. 35 percent read the newspaper on their tablet or PC, another 10 percent on their cell phone, and 7 percent prefer to read the newspaper in printed form in a café.

 

Are you willing to pay for journalistic content?

There is still a great willingness to pay here: 52 percent of those surveyed would still like to pay for it, 45 percent inform themselves about free content on the Internet. 3 percent will pay when the paywall comes down on the Internet.

 

Would you pay to not have to watch ads anymore?

Around a third of those surveyed would pay to no longer have to watch advertising. A further third (32 percent) are not bothered by advertising because they see the economic necessity. 26 percent are generally not bothered by advertising, and 9 percent use an adblocker on their PC, tablet and cell phone.

 

How do you feel about the quality of the media?

Journalism comes off badly on this question. 43 percent of respondents say that journalists used to be better at their craft. 27 percent don't notice any difference, and 15 percent even recognize better quality because there is much more competition these days. Another 15 percent that clickbaiting and co. are rated much higher than content and quality.

 

How comfortable are you in the digital world?

The 50-plus generation is in a positive mood: 69 percent of those surveyed are looking forward to the new challenges.

 

Who will help you if you get tangled up on the Internet?

Google also enjoys a high level of trust among this generation: At 34 percent, slightly more than a third ask the search giant for help, 23 percent ask their own children for advice, 13 percent their partner, 8 percent consult a helpline and 2 percent get advice from their grandchildren. 20 percent do not seek help and solve the problem themselves.

 

How do you make phone calls?

Mobile telephony has finally overtaken the fixed network: Three quarters of respondents make mobile calls, 40 percent of them with a smartphone and 35 percent with a cell phone. 23 percent still use the fixed network, and 2 percent communicate only via SMS or voice messages.

 

How many apps do you have on your smartphone or cell phone?

60 percent have more than ten apps installed on their smartphone, 17 percent have between five and ten, 11 percent use fewer than five apps and 12 percent claim they would have no apps at all on their mobile phone.

 

What do you use the Internet for most?

Around 40 percent say they spend most of their time Googling. 24 percent consume news, 22 percent write emails most of the time, 9 percent stay in touch with friends this way, 5 percent book trips and 1 percent look at photos of their grandchildren most often.

 

Do you have your own homepage?

69 percent of respondents think this would be too complicated for them. 24 percent, on the other hand, operate their own website. 7 percent of respondents say they didn't even know it was possible to have their own homepage.

 

Which social media do you use the most?

WhatsApp is used most by around 61 percent of respondents! 9 percent say they used Facebook the most, Instagram is used the most by only one percent. No one uses Twitter the most. The remaining 29 percent say they prefer to contact people directly.

 

Do you store on the Internet?

The 50-plus generation seems to have no reservations about the Internet, as 36 percent of respondents store with a credit card and disclose their data. 18 percent have a limited card that is used specifically for online shopping, and another 28 percent only shop on the Internet against invoice. The remaining 18 percent still prefer the tried and true trip to the store.

The report examined the data sets of more than 12 million Instagram influencers from Q1 2018 to the end of Q1 2019. The Report provides insight into the current trends in influencer marketing as well as the most popular topic focuses of the influencer industry, which is expected to grow into a $5 billion to $10 billion market by 2020.

 

Key findings from the report:

• In North America, corporate-sponsored influencer posts increased by more than 150 percent from 2018 to 2019.
• Instagram Stories usage by businesses increased 21 percent from Q1 2018 to Q1 2019.
• The majority of all influencers today are micro-influencers, accounting for over 80 percent of influencers in Europe, Asia and Latin America. In the U.S., the figure is over 75 percent.
• Influencers do not lose user engagement when working with companies. In Q1 2019, the interaction rate of sponsored posts versus regular posts was nearly identical (415 interactions per post on average with the promotional tag "#ad" versus 441 average interactions without the promotional tag).
• In the past year, the number of influencers using the hashtag "#ad" has more than doubled - The number grew 133 percent from Q1 2018 to the end of Q1 2019.
• Swedish watch brand Daniel Wellington is the frontrunner in terms of mentions from Instagram influencers (more than 20,000 mentions from 7,200 Instagram influencers from Q1 2018 to the end of Q1 2019).

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"Consumers are increasingly looking for reviews and trusted voices when making purchasing decisions. This creates a great opportunity for influencers and businesses to partner together to authentically connect with audiences," said Yuval Ben-Itzhak, CEO, Socialbakers. "Our analytics show that brands that partner with authentic and relevant influencers increase their success from social media campaigns."

In total, customers can now find more than 2.7 million products from a wide range of sectors on Galaxus, from egg cups and umbrellas to remote-controlled cars.

The subjects can be seen for two weeks cross-media in Out of Home print and Out of Home digital. Galaxus is also advertising individual subjects as online banners and in print ads.

What is special about the campaign is the high number of subjects: there are 48 posters per language (German and French) alone. It is a proxy campaign: one product out of many was curated to represent an entire range.

Extra bilingual OoH subjects were created for the Biel region.