To promote the product "Take Away Pizza New York Style," Dr. Oetker is sponsoring the two high-reach shows "Joko & Klaas vs. ProSieben" and "Ninja Warrior Switzerland" in October.

The short spot was developed by Erdmannpeisker, with Markenfilm Schweiz responsible for production. The sponsorship is broadcast before, during and after the show.

The timing of the launch of the new brand identity was chosen deliberately. It is intended to convey the hospital's departure into a new era, which is characterized by a realignment of the strategy and the start of the overall renewal in the university district. The rebranding can now be incorporated into the new buildings from the outset, which enables a cost-efficient implementation.

Versatile and visible use

The new look is characterized by the combination of clear, focused elements such as the reduced and striking USZ logo with organic shapes that give the brand design an independent character. "At the core of the creative concept for us was the idea of merging the components of humanity and medical excellence into a harmonious whole," explains Michaela Burger, Creative Director at Wirz Brand Relations.

In addition to the design basics, the agency is responsible, among other things, for the signaling in the entrance and exterior areas, as well as the design of the web presence, moving image formats, digital templates and various publications. 

Communicate accessibility

Parallel to the new brand design, the agency developed and implemented the new brand campaign. In line with the USZ strategy, the campaign focuses on people and what moves them. Real and concrete stories are used to convey what the USZ does every day to improve patients' quality of life. "This requires our understanding and empathy for people and their needs, and ultimately, of course, authentically designed implementation. The collaboration has thus resulted in an intensive and productive exchange between all parties involved," says Florian Rajki, Head of Marketing.

The USZ wants to remain a leading and at the same time accessible hospital in the future. The new brand identity is also intended to support and convey this. 

Various core media and measures are already in use. Further implementations will be staggered over the next few months, taking into account the usual replacements.

In his new role, Hammond is responsible for internal and external communications - public affairs, executive communications, and public relations - and reports to Christian Rebhan, Unilabs' chief medical officer and head of customer excellence.

"We are delighted to welcome Alistair to the team," says Christian Rebhan. "His broad international experience and extensive media network will help Unilabs continue its successful growth story."

Alistair Hammond joins from CWT, the travel management company, where he was Global Director of Media Relations & PR. As a financial journalist, PR consultant, event moderator, speechwriter and media trainer, he has more than 20 years of experience in media and communications.

Multilingual Hammond has worked with various global institutions across many industries - from the Vatican Bank to Merrill Lynch, a Google subsidiary, and Publicis Groupe. He began his career as a foreign correspondent for Bloomberg in Indonesia before taking over European coverage from Dealreporter and Debtwire.

He is a British citizen and will split his time between London and Geneva.

Climate change and environmental protection are among the most important issues in the current election campaign. But what about ecological behavior in Swiss private households? The MACH Consumer 2019 study shows that there have been changes in travel, shopping and eating habits, but that there is still a lot of potential.

More air travel than five years ago

The proportion of people who have a car in their household has fallen from 82.9 percent to 79.9 percent over the last five years. By contrast, there is no sign of a decline in air travel. 57.9 percent of respondents traveled by air at least once in the past 12 months (2014: 55.7 percent). Long-distance trips were planned by 27.5 percent (2014: 28.3 percent).

No trend reversal is yet apparent among 14- to 29-year-olds either, the generation that is particularly frequently represented at climate strikes. On the contrary: while in 2014, 9.9 percent of this age group said they had taken at least five air trips in the last twelve months, in 2019 the figure is as high as 15.4 percent.

Organic and regional on the rise

The number of shoppers at organic food stores and health food stores has grown in recent years, with 9 percent of respondents buying staple foods and dairy products there (2014: 7.7 percent), 7.9 percent vegetables, salad and fruit (2014: 6.4 percent) and 3.2 percent meat and fish (2014: 2.4 percent). The importance of organic products is also increasing overall: 52.8 percent of the population buy organically grown food whenever possible (fully or somewhat agree). Five years ago, the figure was 45.6 percent.

In addition, consumers are paying even more attention to the fact that food comes from Switzerland. For example, 85.2 percent currently buy Swiss food as often as possible (fully or somewhat agree), compared with 82.5 percent five years ago.

Potential in meat consumption

3.5 percent of the people surveyed between the ages of 14 and 99 are vegetarians. 0.2 percent eat exclusively vegan. Tofu and Quorn are continuing to gain ground. In 2014, only 9.2 percent of Swiss people said they consumed vegetarian meat substitutes at least once a week. Today, 12.1 percent already do so.

Vegetarians (4.7 percent) and meat substitutes (15.2 percent) are more common among 14- to 29-year-olds than among the rest of the population. However, this fact cannot hide the fact that the majority of Swiss people (68.1 percent) have a piece of meat on their plate practically every day or at least several times a week.

The furniture store "Walter Vintage Möbel & Accessoires" was transformed and decorated with lots of plants to visually incorporate the vegan theme of the burger. Throughout the day, Nestlé then welcomed around 30 journalists and 15 influencers to test the new, vegan Incredible Burger and ask the people responsible questions.

The guests were welcomed by Jérôme Bonvin, Nestlé's Business Executive Officer Food. Oliver Nussli presented the new Incredible Burger. The burger was prepared live by Belgian chef Nigel van der Horst, who also offered journalists and influencers the opportunity to actively participate in the cooking.

Promotion-Tools was responsible for the entire conception and organization of the event, including location scouting, decoration and branding, setting up the infrastructure, providing the technology, organizing the staff and the entire production. The logistics company LEPS was responsible for the receipt of material, refrigerated logistics as well as the transport of the delivered material to the location.
 

The Olai creation team designed Cannard.ch based on the key visuals and style guides provided. The design focus is on the positioning as a lifestyle product on the one hand and on the professionalism and legality of CBD cigarillos on the other. Optimal usability was achieved through research, analysis and user testing with different color and design variants. 

The one-page structure is intended to achieve focused and compact communication. The various calls-to-action support the target-oriented design. The order form has clearly displayed fields and is also interactive: the costs are calculated in real time and also take into account the price thresholds at which the delivery costs are reduced or completely eliminated.

The Olai team has already implemented the corporate website and various other brand and campaign websites for Villiger in recent years.

UPC has been operating the Esports.ch website for three years and reports daily from the competitive gaming world. Nau.ch also has a strong focus on gaming with its young, scene-connected gaming section. The two content providers have been working together since September to unlock as many synergies as possible for the gaming-savvy users of both platforms.

At the heart of the partnership is the exchange of Esports.ch content. From now on, UPC will publish various formats such as the weekly YouTube program "eSports weekly". At the same time, the partners are running cross-media competitions together and looking into the marketing of new gaming formats.

"As a Swiss gaming pioneer, we have found an agile and fast partner in Nau.ch, which is developing rapidly in the field of eSports," explains Oliver Lutz, Product Owner Esports.ch at UPC. Simon Klopfenstein, Head of Content & Business Development Nau.ch, adds: "The partnership is a perfect win-win-win - for us, for UPC and for the growing gamer scene. We benefit from the extensive know-how of Switzerland's best-known eSports platform. They benefit from our reach. And gamers will gain access to even more content".

The Bern-based agency will handle all planned activities for the NL - from branding to offline and online measures. The first work will be seen at national level from 2020.

Following the launch of a new brand identity last year, KPT's image campaign is entering the next round. The tried-and-tested message "Because you can always give a little more" is being retained - because it gets to the heart of KPT's understanding of its customers.

This central idea comes across well in the image campaign designed by the Futurelite agency. Whether a tattoo as a declaration of love, a passionate handshake between fathers or unconditional support from friends: The campaign focuses on people who give a little more in everyday situations. "All the scenes are emotional and positive, exuding joie de vivre and charm," says Claudio Catrambone of Futurelite. Told from a personal perspective, the campaign aims to build a bridge to KPT's Plus in an emotional way.

The image campaign consists of posters, digital advertising media, and radio and TV spots. In a second wave, starting in mid-October, the image campaign will be supplemented with a product campaign for the KPTwin.easy basic insurance model. 

The collaboration includes the implementation of Paid Search and Paid Social, as well as strategy, consulting and planning in SEO.

Patrick Bircher, CEO of Dieci (pictured), says: "With around 850,000 online orders per year by now, a performant web presence on all relevant channels is one of the keys to the success of our pizza courier system. We take this relevance into account by choosing the powerful and performance-oriented Hoy as our digital agency."

The appearance underlines the new orientation "Everything from a single source". This means: lasting cultural experiences, culinary highlights and a range of rooms from workspace to ballroom.

Within this concept, the opening campaign for the comeback at the beginning of September and the communication measures for the three areas of culture, culinary and events were also realized. 

No fire, no ash, no cigarette smell - in many ways, Iqos is a better alternative to Philip Morris cigarettes. Since its launch, these benefits have been communicated primarily with a focus on the product. However, this left open the question of what difference this effectively means for consumers in everyday life. 

To bring the benefits closer to adult smokers in Switzerland from different perspectives, Publicis Solution House developed and produced a campaign tailored to the local market. The focus was on real users from German- and French-speaking Switzerland, who shared their personal experiences in six videos on a newly created Landing page tell. These experiences include, for example, no longer smelling like smoke after a break. The authentic opinions are intended to ensure that the Iqos brand becomes even closer and more tangible. 

The campaign by Publicis Solution House also includes several print and online placements, POS activities and eCRM measures in a wide variety of versions adapted to the respective target groups. The work can be seen throughout Switzerland from October.