Around 500 people visited the store at the opening on Friday. Starting at 9 a.m., the ex-exclusive press event kicked off with a tour of the store. A little later, the store was officially opened with a speech by Satoru Matsuzaki, chairman of Ryohin Keikaku, the company behind Muji.

The launch of Muji in Switzerland met with great interest both on the opening day at the Glattzentrum and in Swiss lead and lifestyle media, showing that Muji is hitting the nerve of the times with its opening. 

Design in focus

On the eve of the store opening, Kenya Hara, Muji's art director and one of Japan's leading graphic designers, gave a guest lecture on the topics of design and "emptiness" at Muji to around 400 students and interested parties at the ZHdK. The focus on design at Muji was also demonstrated by the accompanying Koinobori installation by Japanese designer Reiko Sudo in the atrium of the Glatt Center and the exclusively produced key visual that showcases Muji's products and their minimalist design.

The goodie bags distributed at the store opening on October 4, 2019, bear the inscription "Butter Chicken Curry" - Muji's best-selling product - and are a limited edition produced exclusively for the Swiss launch and designed by Kenya Hara. 

Quickline is gearing its new product portfolio even more closely to the different needs and usage patterns of individual customers and now offers Quickline Start, a new basic product that can be supplemented with freely combinable service options. This means that customers can combine services as they wish.

This is also the motto of the new campaign, which combines everyday things in unusual ways. For example, dental care is enhanced with sweet whipped cream at whim. And wrestling king Stucki Christian, as brand ambassador for Quickline, has combined his wardrobe the way he wants: with an exotic Hawaiian shirt.

Equipe is responsible for all measures of the market launch of Quickline Start: from the strategy and the creative idea to the implementation and the media strategy. The campaign is staged with performance-focused online activities, persona-oriented direct mailings, posters, traffic boards and TV spots and has been running since Tuesday in many regions of German-speaking Switzerland.

The campaign runs from October 8 and is present in many regions of German-speaking Switzerland. 

In the last fall session, the councils agreed on rules for a future electronic ID card (Werbewoche.ch reported). Accordingly, the so-called E-ID should enable electronic identification in accordance with Swiss rules for online transactions and contacts with authorities.

It was largely undisputed in Parliament that Switzerland needs a means of enabling citizens to prove their identity easily and securely online.

The stumbling block, however, is the division of tasks between the state and the private sector as decided by Parliament. The federal government only checks and confirms a person's identity. The E-ID is to be issued by private providers, so-called identity providers, which in turn are monitored by the federal government.

"Sovereign task of the state"

For a coalition of organizations, networks and parties, the privatization of the digital Swiss passport is a "historic system change" and an absolute no-go, as various representatives announced at an online media conference on Tuesday.

Issuing the E-ID is a "sovereign task of the state and not a business model for private companies", said Erik Schönenberger from the organization Digitale Gesellschaft. If the federal government does not trust itself with the task, then it must now learn to do so.

Data protection issue

Daniel Graf from We Collect described the Federal Act on Electronic Identification Services, as it is called in full, as a "package deal" concluded by parliament with the business community that is far removed from the will of the people. It was a "genuflection to the interests of the economy - at the expense of democracy and the population".

The Swiss Sign Group, which includes Swiss Post, SBB, Swisscom, Six, the major banks and insurance companies, has already positioned itself. The consortium, which already has millions of customer relationships, wants to stand up to the Internet giants with Swiss ID.

Support from the Left-Green

In the eyes of opponents, this means that private companies would issue the "digital Swiss passport" and manage sensitive data. They are convinced that there is a lack of trust in private companies when it comes to data protection. "We want good public digital services," said Zurich SP National Councillor Min Li Marti on behalf of her party.

For National Councillor Sibel Arslan (Greens/BS), the key issue is that citizens should be able to choose between a private or a state-issued E-ID. According to the new law, however, the federal government should only take action if the private E-ID does not work. Otherwise, the federal government will only have a control function via the planned authority called EIDCOM.

With a survey behind us

Just in time for the start of the signature collection, the referendum committee has received a tailwind. According to a recent survey by the University of Zurich, a private solution, as proposed by the federal government and parliament, has no chance with citizens. 82% of respondents want the E-ID to be provided by the state. Only 1.7 percent said they would prefer a private solution.

According to Andreas Freimüller from the Campax campaign organization, more than 100,000 people were ready to support the referendum even before it was launched. A total of 50,000 signatures are required within one hundred days, i.e. by January 16.

Yes to state ID

The E-ID referendum is backed by a non-partisan coalition of organizations, networks and parties. The referendum is supported by the Digital Society, the independent Swiss campaign organization Campax, the democracy platform We Collect and the association Public Beta. It is supported by the SP, the Greens, the Pirate Party and members of other parties.

To coincide with the start of the signature collection, the committee has launched an E-ID vending machine to promote a digital Swiss passport from the state. The personalized "Swiss E-ID" stands for the central demand of the referendum campaign: Yes to a digital Swiss passport from the state, No to a solution from private companies. (SDA)

How do you communicate the common vision of a group of companies that has grown and evolved from heterogeneous parts over more than 100 years? With a consistent corporate brand strategy and a rebranding based on it that is intended to strengthen the brand in the long term.

The newly developed design system is based on the Walo logo. The small yellow square acts as a foundation, building block and seal of quality and appears wherever the construction company has set structural accents.

Our newly developed design system is based on the WALO logo. The small yellow square acts as a foundation, building block and seal of quality and appears wherever WALO has set structural accents. The logo is more readable and responsive after the soft redesign.

The new imagery is meant to heroize Walo's buildings and work, and to showcase the construction company's attitude of thinking outside the box.

Previously, Stefan Hagenbuch worked at Microsoft, Swisscom and in his last position as Product Manager at ItnetX. 

He brings 20 years of experience in the IT industry and has worked in many different roles from support to product and service development. He is also a long-time Microsoft trainer and speaker, as well as an advocate of new technologies and opportunities, agile approaches and lean startup methods. 

"The key to the success of a new service or product is a comprehensive customer experience chain," says Hagenbuch, who considers himself an advocate of new technologies and opportunities as well as agile approaches and lean startup methods.

Advertising expenditure for social media will increase by 20 percent to 84 billion US dollars this year, while the print segment will fall by 6 percent to 69 billion US dollars.

With a 13% share of global advertising expenditure, social media will be the third-largest advertising channel, behind television (29%) and paid search (17%). This growth will slow down over time. It is expected to reach 17% in 2020 and 13% in 2021, accounting for 16% of all global advertising expenditure. 

"By advertising on social media channels, brands have the opportunity to increase their growth by using automated campaign optimization tools to achieve their goals," says Matt James, Global Brand President at Zenith. "By using first-party data from their own homepages, brands can recognize their potential consumers on social platforms and persuade users to research or shop online and target similar audiences."

The paid search segment will exceed USD 100 billion for the first time this year and reach USD 107 billion by the end of 2019. This segment is growing by 8 percent annually and will amount to USD 123 billion in 2021, accounting for 18 percent of total advertising expenditure.

Television advertising continues to suffer from declining ratings in key markets and will fall from USD 182 billion in 2019 to USD 180 billion in 2021.

USA drives spending growth, Europe and Asia on the decline

The US advertising market is currently the source of almost half of the global growth in advertising expenditure. It is expected that 48% of new advertising dollars will come from the US this year and that the share will be 46% between 2018 and 2021.

The main drivers of this growth are brands with a strong digital focus and small businesses whose advertising budgets are being channeled into the pinpoint targeting and geo-targeting capabilities of online platforms. Small businesses in the US are spending heavily on social media and paid search and are driving much of the global growth in these channels.

Their spending has been stable throughout 2019, driven by strong household consumption, and has not yet been undermined by concerns about a recession or escalating trade disputes with China. Expectations for the US advertising market have remained constant at 5.7% since the June edition of the Advertising Expenditure Forecasts was published.

In contrast, the forecasts for Europe were downgraded, as the weak economic performance in the key markets has weakened the confidence of advertisers. Germany and the UK recorded slight economic losses in the second quarter, while growth in Russia fell below 1 percent year-on-year. Growth of 1.9 percent is now forecast for Western Europe (2.4 percent in June) and 4.7 percent instead of 6.1 percent for Central and Eastern Europe.

In both European regions, expectations for 2019 are far below those of 2018, when advertising expenditure increased by 4.0% in Western Europe and 9.6% in Central and Eastern Europe. Part of this decline is due to the absence of sporting events such as the Winter Olympics and the FIFA World Cup. Another reason is the weakening economy.

Advertising spend growth is also slowing in the Asia-Pacific region, with a forecast of 4.4% for 2019, down from 6.9% in 2018. In this case, conditions have not deteriorated significantly since the June forecasts and growth expectations for this year are stable.

China, by far the largest market in the Asia-Pacific region, has been weakening for some time, while the size of the market has increased. The trade war with the US is having a dampening effect on advertising expenditure, particularly for international brands, which have had to be more cautious in terms of market communication and visibility. Spending in China is forecast to grow by 4.5% this year (2018: 7.8%), compared to an average annual growth rate of 8.7% between 2013 and 2018. Nevertheless, China will continue to be the second largest growth driver of global advertising spend in 2019, accounting for 14% of new advertising dollars.

Global growth in advertising expenditure expected to remain stable

Overall, global advertising spend is forecast to increase by 4.4% this year to USD 640 billion, a slight decrease from the June forecast of 4.6%. Growth is expected to remain stable at 4.3% in 2020 and 4.4% in 2021 (compared to the June forecast of 4.4% in 2020 and 4.3% in 2021).

Normally, an increase in advertising spend would be expected in 2020 - after a four-year period - which benefits from the US elections, the Summer Olympics and the UEFA Euro 2020 tournament. Given the current political and economic uncertainties, advertisers are currently cautious about additional spending. 

"We have slightly downgraded our expectations for 2019 in a marginally weaker trading environment," said Jonathan Barnard, Head of Forecasting at Zenith. "However, growth should remain stable until 2021, underpinned by the stable US advertising market."

• Address: Badenerstrasse 415, 8003 Zurich
• Date of foundation: February 17, 2007
• Founders: Michael Volkart, Michael Hinderling and Michael Bischof, Iwan Negro and David Lüscher, Gérald Marolf and Till Ramstein
• Number of employees: 59
• Current clients: United Nations, Public Eye, Eurowings, Edelweiss, Monocle, Hiltl, VZ ,Swiss, UBS, Postfinance, Switzerland Tourism, Swiss Re and many more.
• Hinderlingvolkart.com

Which campaign from the past twelve months are you particularly proud of?

To the relaunch of Switzerland Tourism - a long, very intensive collaboration in which half the team was involved, which demanded a lot of sweat and heart and soul, and of which we are proud of the result.

The most important campaign in agency history to date?

We received the nicest compliment for "Lost in Val Sinestra" for Swisscom TV - the performance was praised as "Double Rainbow Awesome" by Tech Crunch. The most important award ("Site of the year" at Awwwards) was won by 360langstrasse.srf.ch for Swiss TV.

Hinderling Volkart successful at Best of Swiss Web

The most offbeat place your creatives retreat to be creative?

The roof tent of Till's Range Rover - at least rumored.

What do you do when you have thought blocks?

A short bike ride to the Letten or a walk to the Rheinsprung or to the Nydeggbrücke and a swim in the cool water helps with almost everything.

What is your agency philosophy?

We do it right or we don't do it at all.

The partners of HV Italic - immortalized in an oil painting.

Why should talented people definitely come to work for you?

Because they can develop optimally in the best team with the most exciting and varied customers and projects.

How long do employees stay with you on average?

Long enough for a familiar team spirit to develop, and short enough for there to be a good mix. In our young teams in Basel and Bern, we have had practically no departures. What's exciting is that most of those who leave go on to start their own business, take a trip or start further training. Employees who change agencies are very rare.

How old is your youngest employee, and how old is your oldest?

Ruedi, our copywriter and concept developer, has long since retired, but still works passionately for us three days a week. Lior, who is currently doing a frontend internship with us, is 18.

How high are the wages you pay compared to the industry average?

Our employees should be valued and fairly compensated for their work, have exciting work, be able to develop themselves further and find a great and stable working environment. We think we're doing a pretty good job of that. Probably no one comes to work for us because of the money alone.

What is the ratio between the best and the worst paid employee?

About 1:9 if you take our apprentice into the equation.

Do employees know among themselves who earns how much?

Our team in Bern recently introduced a transparent salary system. That is actually our goal in Zurich as well. But who knows who's salary should be left up to the employees.

How much overtime do you work on average per week?

We very much appreciate the willingness of employees to go the extra mile and work beyond the agreed hours. The idea is that this can then be compensated again naturally in quieter phases. Overall, overtime is kept very much within bounds.

What benefits do you offer to compensate your employees for this overtime?

Assignments on days off can be compensated, and if weekly overtime becomes the rule due to the system, we try to find a fair solution. One of our guiding principles is: We give a lot and demand a lot - in addition to many benefits and team activities, we offer, among other things, five weeks of vacation, and on your birthday you have a day off with us.

How long do you get maternity leave and how long paternity leave?

Mothers receive sixteen paid weeks, fathers two. This is then often supplemented with unpaid leave.

Is home office allowed - and if so, how often?

Our HV-Italic team only meets every Wednesday in the Basel office, for the rest of the week the working location can basically be chosen freely - this recently led to the Italic staff from St. Gallen joining forces and now often working from the container in Lattich.

In Zurich and Bern, home office is possible according to need and individual arrangement.

What is the current quota of women?

Our team in Bern is now 50 percent female. In Zurich and at Italic, it's even lower. It is still difficult to achieve a good mix, especially among the developers.

Do you employ interns?

Anytime! [email protected]

Do you organize team events?

Our four-day ski weekend has cult status, each area has a nice budget for trips of several days (mostly as a city trip), in Sihlsports we regularly battle it out in racket sports, and this summer we're going down the Aare in rubber boats, including food, drinks and an overnight stay in the Jugi.

The best activities are always those that are spontaneously organized from within the team.

Beach fun with the Zurich frontend team

Team outing at Hinderling Volkart Bern

Summer party of Hinderling Volkart in Zurich

Do you have an agency dog or other mascot?

Our agency unicorn.

The Agency Unicorn by Hinderling Volkart

Where do you drink your after-work beer?

You are most likely to meet us at "Volver" near the Rathausplatz, in a Buvette on the Rhine, gaming at the Playstation and playing Ping Pong at the headquarters in Zurich.

The team of the Basel offshoot HV Italic while gaming.

The study shows how different the individual generations are in their brand perception, how they deal with their data online and what expectations they have when they make their data available to a brand.

More than one in two Germans (55%) are convinced that Generation Z (up to the age of 23) can be most easily influenced online - be it through advertising, media or influencers on social networks. By comparison, only 12% believe that the baby boomer generation (55 to 73 years) is most likely to be influenced by what they see on the internet. Generation Z consumers are well aware of their own susceptibility: 62% of them believe that they belong to the most impressionable generation.

However, the situation is different when it comes to protecting their personal data: When it comes to what data can be shared with brands, Generation Z is much more secure than older generations. For example, one in four Generation Z consumers (25%) configure their settings for sharing data on social media. Only 15 percent of Baby Boomers do this.

Data for a better customer experience

In general, Generation Z is much more willing to interact with brands and their advertising (Generation Z: 54%, Baby Boomers: 12%). For a better customer experience, 62% of Generation Z would pass on their data to a brand. This willingness decreases with increasing age in the following generations (Gen X: 50 percent, Baby Boomers: 43 percent).

If the customer experience is not right, brands have a hard time in all generations: 15% of Generation Z would no longer provide a company with any data if the customer experience was poor. Among Baby Boomers, 39% would even boycott the brand with a data boycott.

"Trust is the basis of every good customer relationship. The results of the study show: German consumers are cautious and brands are under scrutiny. Those who communicate transparently and generate a high level of recognizable added value for their customers from data are making a sustainable investment in the quality of this relationship," says Christoph Kull, Vice President and Managing Director Central Europe at Adobe. "Companies that provide a positive customer experience have the opportunity to build valuable trust and therefore relevance. This requires the right technical infrastructure on the one hand and a high degree of human, creative excellence on the other."

The results at a glance

• 55 percent of German consumers consider Generation Z to be the most impressionable generation.
• When it comes to protecting their personal data, Generation Z is much more secure than older generations.
• 62 percent of Generation Z would trade their data for an improved customer experience.
• Around 90 percent of Germans are concerned about whether their data is treated confidentially. Only one in four consumers (26.8%) is prepared to pass on their contact information to brands.
• For 13% of Generation Z and millennials respectively, sharing their personal data is not a problem. Among older consumers from the Baby Boomer and Gen X generations, this figure is significantly lower (7% and 9% respectively).
• Consumers of all generations want brands to explain to them simply and clearly what they intend to do with their data (Generation Z: 27 percent, Baby Boomers: 34 percent).
• 60% of Generation Z are open to interacting with brands on social networks, forums or messaging websites. The older the consumers are, the more this willingness decreases (boomers: 24%).
• Across all generations, German consumers are particularly afraid of criminal misuse of their data (Generation Z: 37%, Baby Boomers: 34%).

The Data Management Platform (DMP) from 1plusX is a technology platform for managing data. This enables Digital Ad Services to create target group segments that can be used to precisely target specific users in online advertising campaigns. 

"By working with 1plusX, we will have even better opportunities in future to use our own data at a very granular level and thus offer more targeted data targeting products for our advertising customers," says Dominic Karpf, Head of Data Product Management at Digital Ad Services. "With 1plusX's technology and user interface, the platform forms our basis for a data-driven marketing company. In addition, we provide extensive training to expand our internal know-how so that all employees gain insight into data-based customer segmentation."

Jürgen Galler, CEO and co-founder of 1plusX, adds: "With their alliance, Tamedia and Goldbach are following a promising path that we are currently seeing all over the world: Cooperation for better, data protection-compliant targeting."

Carlos Zamorano, Chief Marketing & Communications Officer: "RTL Zwei stands for young, modern and innovative reality TV. We operate in a fragmented, digitalized and highly competitive market. With our new corporate design, we are therefore pursuing a clear goal: RTL Zwei should remain clearly recognizable as an independent, unmistakable entertainment brand."

The last redesign of the brand took place in February 2015. Since then, the channel has evolved in many ways. With major social reports and new documentary formats, the channel also offers more informative content than ever before.

Tina Wiesner, Creative Director: "In this design, we are creating much more space for the images and faces of our program. It's all about them. The new look is a framework: bright, open, changeable, straightforward, cool - but the design never takes precedence over the images. The clear content profile of RTL Zwei is now directly visible in the station's appearance."

The new look uses a high proportion of white, complemented by four CI colors. At the same time as the design launch, the Rtl2.de website is also undergoing a comprehensive relaunch with a new look.

Carlos Zamorano: "Our visual language reflects RTL Zwei's aspiration to depict reality. That's why we use real locations instead of greenbox shots whenever possible throughout the visual language. It was particularly important for us to develop a design that meets the requirements of all communication channels: on air, online, mobile, in print and on the ground."

The main logo is a combination of a square icon and lettering - both of which can be used independently of each other. The beveled edges of the Roman II give the number a modern look.

The biggest change is in the word mark: the two is written out in full for the first time and focuses on simplicity with the Helvetica font. Headlines and keywords appear in the specially developed "Frame" typeface, which graphically echoes the frame of the icon.

The design was developed in close cooperation with the Mehappy agency. (pd)

On November 6, 2019, the Swiss Franchise Association invites you to an exchange on sales issues. You can expect presentations by Martin Kathriner, Coca Cola Switzerland, and Daniel Imwinkelried, the NZZas well as break-out sessions on current topics such as "Scoring points with service quality" or "Knowledge and innovation management" and much more. 

Please register directly via this link an.

As the basis for the winter campaign, the agency developed a key visual designed to appeal equally to field hockey fans and ice princesses. In addition, a 15-second radio spot was developed. 

For the season opening, a two-meter tall air penguin will be used as a mascot. On November 22, an ice disco will also be held at Schüwo Park. The agency has also created a motif for this and coordinated it with the current communication.

The campaign runs on all channels in the Wohlen Freiamt region. The communications mix relied heavily on owned media such as screens in the in-house bistro in the park, posters on site, website, newsletter, and social media. These means were supplemented by local paid media: Advertisements, billboards, radio, Facebook and Instagram campaign as well as a scattering in Wohlen and the surrounding area.