The agency for retail marketing and communications was spun off from its parent Migros two years ago with a management buyout and has since been driving the agency's transformation and realignment. In the future, TMI will focus more on development and consulting in the area of digital transformation as well as on the development of brand strategies and brand positioning in addition to the classic promotion business - in line with the new brand promise "Transforming Retail. Inspiring Brands."

As part of this further development, the three founding shareholders Markus Wanner, Nicolas Schibler and Michael Gassler have decided to expand the Executive Board with Marcial Constant and Patrick Glauser as additional Managing Partners as of January 1, 2021.

Marcial Constant holds a degree in Hôtelier and a Master's in Digital Marketing. The 33-year-old combines his passion for service with a fascination for digital and has thus strengthened the TMI team as Head of Digital Business since December 1, 2017. He has played a key role in shaping and developing TMI's repositioning and corporate redesign, among other things. Together with Michael Gassler, he will drive and further expand the area of brand management and creative strategy in the future.

Patrick Glauser is 36 years old and studied economics at the University of St. Gallen. With his methodological and strategic expertise, he has been heavily involved in shaping the transformation at TMI as a digital strategist since September 1, 2019. Previously, he prepared the market entry for Migros in Shanghai for three years and established and expanded their presence in China. As a digital crack with a passion for business development, he developed the TMI Venture Business. In the future, he will drive and further expand the digital transformation area together with Nicolas Schibler.

5.2 billion gross advertising francs corresponds to a drop of around 835 million or 14 percent. Initial forecasts after the first lockdown in the spring had painted an even bleaker picture for the future of the Swiss advertising market.

The three months from March to May 2020 were more than 30 percent behind 2019 levels, explaining about 500 million of the decline in gross advertising print in Corona's 2020 year. The largest percentage decline was in April (-40%). March was down 33 percent.

However, the situation eased slightly in the months that followed. The initial uncertainty was overcome, processes and content were adapted, campaigns launched, and the decline leveled off at around 10 percent of the previous year's figure. In particular, the top 20 advertisers, who are responsible for around 25 percent of total advertising pressure (2020: around 30,000 active WBT), released the handbrake in June and in some cases even stepped on the gas significantly, which weakened the overall decline. In June, July and August - the summer slump in the advertising industry - they increased their advertising pressure by 12 percent compared to 2019, kept the pressure high in the fall and even recorded an increase of 22 percent in the last month of the year.

In addition, out-of-home advertising proved extremely resistant to the crisis. After a delayed slump in April, the media group was only slightly below the previous year's level in June and was even the only media group to post significant growth over the summer into the fall (+8% to +26%).

Crisis winners vs. crisis losers

Only three of the 21 sectors were able to increase their advertising pressure compared with the previous year. On the one hand, this is the retail trade, which also generated by far the highest advertising pressure in 2020 (+9.5%). On the other hand, the Initiatives & Campaigns sector, which was boosted by the FOPH's Corona campaign and the referendums (+10.3), and last but not least the Cleaning sector (+7.1%). But if we look one layer deeper into the individual product groups, even more markets stand out. Of 120 product groups, around a third increased their advertising print year-on-year. Around 20 percent even increased by more than 5 percent. These included TV & home entertainment, Internet, nutritional products, pension and investment products, gardening, tobacco products image, media image, spirits, hair removal & shaving, and household appliances.

The list of losers in 2020 is long. More than half of the sectors are reducing their advertising pressure by double digits. Beverages, food, finance, construction, industry, furnishings, cosmetics & body care, and digital & household are getting off comparatively lightly.

The worst hit is the event industry (-60.9%), followed by transportation (-50.7%) and leisure, catering, tourism (-31.1%). Here, considering the December data as well as the current second lockdown, there is no improvement in sight yet either.

Others show a fighting spirit in December: Tobacco Products (+56.7% to -28%), Personal Care (+4.2% to -17.3%), Beverages (+49.9% to -8.5%), Food (+7.4% to -7.4%), Construction, Industrial, Furnishings (+13% to -6.8%), Cosmetics & Personal Care (+30.9% to -6.3%), and Digital & Household (+14.8% to -3.4%) all rebound in December (Dec vs. 2020). With the second lockdown, it remains to be seen if this trend is sustained.

FOPH corona campaign at the top

The podium places of the strongest advertisers go to Coop, Migros and Procter & Gamble. This is just as true for 2020 as a whole as it is for the month of December. With Henkel, Unilever and Emmi, there are only three companies in the December ranking that did not make it into the overall 2020 top 10. On the other hand, the two retailers Lidl and Denner as well as Reckitt Benckiser dropped out of the top 10 in the last month of the year.

The FOPH's coronavirus campaign is the most advertised product in the Swiss advertising market, both in the current month and over the year as a whole. Looking at the remaining top 10 products in 2020, it is noticeable that they come from heterogeneous sectors. However, they have two things in common: on the one hand, they reflect people's basic needs, especially in times of crisis - food, love, financial security and hygiene. On the other hand, they show which business and distribution channels are crisis-proof.

TV as the strongest media group

All media groups lost advertising pressure in 2020. However, the percentage declines are in some cases far apart. Cinema advertising, in some cases non-existent, declined by 73 percent in 2020. At the other end is out-of-home advertising, with a decline of only 7 percent.

TV advertising generates the highest advertising pressure in the Swiss market in 2020. In December, the TV advertising print is even above the previous year's value (+7%). However, like print and radio, the media group reaches its highest value in November, the month with the highest overall advertising pressure. (Werbewoche.ch reported). With a decline of 14 percent, TV is average for the year as a whole. Print advertising takes the second-largest share of the media mix, followed by the Internet, out-of-home, radio and cinema. What is striking in December is the shift between TV and out-of-home. While TV is gaining, out-of-home is losing share.

The campaign was deployed on an ultra-premium inventory of digital screens in high-traffic streets and train stations in several major cities. It generated more than 5.3 million impressions and led to a 32 percentage point increase in positive brand perception.

Last fall, Gamned! deployed a "Programmatic non guaranteed DOOH campaign" on behalf of QoQa in selected cities in German-speaking Switzerland, including Zurich, Basel, Bern, Winterthur and Lucerne. Gamned! used Displayce's specialized DSP to ensure efficient control. This enabled a single platform to control the broadcast of the campaign on APG|SGA's screens for the digital screens in SBB stations and ClearChannel for the digital screens on the streets, across two different supply-side platforms, Viooh and Broadsign. Gamned! was able to spread the visibility of the campaigns to a very wide audience by redistributing the budgets in real time to the most frequented zones.

"In order to offer the client QoQa the maximum flexibility, we opted for a 100 percent non guaranteed programmatic approach. This is a first for such a large campaign in Switzerland," Pierre Berendes, managing director of Gamned! Switzerland, was quoted as saying in a statement. "Normally, we use a space reservation approach that is close to guaranteed programmatic. If we deliver the campaign fixed, we lose the flexibility. But it's that flexibility, being able to air on hundreds of screens and on a schedule, that explains the choice of a 100 percent programmatic non-guaranteed approach. This allowed us to optimize the broadcast of the campaign and its effectiveness."

Displayce has special built-in measurement tools to monitor the performance of each campaign, which can be activated from the DSP on a CPM basis. This allowed Gamned! to access detailed reporting to measure the quality of the media of the campaigns deployed - such as (image quality, relevance of context, comprehensibility of the message, etc. - and the uplift on the branding of the brand. The collection and analysis of this data showed that 50 percent of the people who had seen the campaign showed a desire to try the product or visit the website. The campaign also generated a 32-point increase in positive brand perception among consumers who were not yet customers of the brand.

The Blick sports editorial team is expanding its football offering and launching "Blick Kick - der Fussball-Talk", a weekly 25-minute program on Blick TV. Every Sunday at 10:30 a.m., Andreas Böni, deputy editor-in-chief of sports and head of soccer for the Blick Group, or Michael Wegmann, deputy head of soccer, welcome experts on national and international soccer to the studio. Analyses and tactical backgrounds are just as much in focus as current events from the world of soccer. "Blick Kick - der Fussball-Talk" starts with four experts, and the circle of guests is to be expanded in the future.

The first guest in the studio is Markus Babbel. From the second show on, the ex-Liverpool star will join us every week from Germany. Other first guests are Thorsten Fink, René Weiler and Marcel Koller. Carlos Varela will conclude "Blick Kick" with his column "Heb de Schlitte. There, the cult kicker talks candidly about his upset of the week.

2020 accelerated mobile adoption as consumers used their mobile devices to connect, work, learn, play and escape, though Covid-19 limited their lifestyles. Consumers spent $143 billion on mobile apps in 2020, up 20 percent from 2019. The top markets that spent included China, the U.S., Japan, South Korea and the United Kingdom.

Usage time of smartphones increased sharply

Android phone users and users were online for 4.2 hours a day, totaling more than 3.5 trillion hours, a 20 percent increase over 2019.

Mobile gaming unsurpassed

Mobile gaming is on track to crack the $120 billion mark for consumer spending in 2021 - that's one and a half times the combined revenue of all other gaming platforms.

Longer screen time transcends generations

In the U.S., Gen Z spent 16 percent more time in their most-used apps compared to the previous year, Millennials a full 18 percent, and Baby Boomers 30 percent. Germany recorded a minimally lower usage, but an increase across all generations can be seen there as well.

Social networks take center stage

The time spent by users on their favorite social media applications increased by up to 325 percent year-on-year. TikTok, for example, could reach the 1.2 billion active users mark in 2021. The perfect mix for all young consumers who want to be both digitally connected and entertained.

Mobile advertising drives advertising industry

Smartphones boosted the advertising industry in 2020 - digital ad spending increased 26 percent over 2019 to $240 billion.

Investment in apps strong as never before

73 billion was invested in mobile companies. The financial services, transportation and retail sectors led the pack.

Hearing is essential for communication with other people. If we cannot hear properly, we are less able to converse with those around us. Our social life suffers as a result.

Under the guiding principle "Connecting Generations," Ogilvy developed a global hearing aid campaign for Philips Hearing Solutions that emphasizes understanding between the different generations. This connection was implemented in three stories. They highlight how people of different ages share a common moment, resulting in an exchange that brings joy and confidence to both protagonists. The stories were staged in the style of Philips Hearing Solutions with strong color accents and a yellow background.

For each story, there are four images including a key visual and a motion video. The images are primarily used for print advertising as well as trade show booths and POS material, while the videos are used on social media. In addition, Ogilvy worked with Philips to develop a toolkit that provides the various markets with possible implementation options and can be used as a guide for the use of different assets.

In a humorous, empathetic and sympathetic way, the "Selbstverständlich" campaign presents a series of absurd but touching situations that appeal to us all: Grilling toast without a toaster, playing table tennis without a racket, or even snowboarding without snow.

Because in life there are people who insist on complicating their lives, either out of a spirit of contradiction or because they think they are smarter. And then there are those who have understood that it is best to keep things simpler - like taking an apartment with the SwissCaution rent guarantee, of course!

This campaign is currently being broadcast on television and digital channels.

This will increase the number of potentially accessible customers by more than 50 percent to more than 2 million households, Salt announced in a communiqué on Tuesday. Until now, Salt's TV, Internet, and fixed-line telephony for the home have only been available on the fiber-optic network in 200 communities across Switzerland, including major cities such as Zurich, Geneva, Basel, and Bern. This corresponds to about one third of all households in the country.

Unlike Swisscom and Sunrise, Salt does not offer its home service on the copper lines. This meant that coverage was previously limited to those locations where the ultra-fast fiber-optic lines had been laid right into the home.

Expansion with Sunrise collapsed

The introduction of TV, Internet and fixed-line telephony for the home via the mobile network is not a reaction to the failed fiber-optic expansion with Sunrise, Salt CEO Pascal Grieder said in response to a question: This technology would have been launched anyway as a supplement.

Salt had actually wanted to significantly expand its fiber-optic network with Sunrise. The two founded the joint venture Swiss Open Fiber last May to lay 1.5 million new fiber-optic lines to households (FTTH) over the next five to seven years, which would have doubled coverage. A total of 3 billion Swiss francs was to be invested in the expansion.

However, after the announcement of the takeover of Sunrise by UPC owner Liberty Global last August, the project failed. Salt has since accused Sunrise of breach of contract and has taken the second-largest telecoms group to court.

However, Salt wants to hold on to the fiber-optic expansion and is looking for financial investors for this purpose. "We will communicate when something is ready to be announced," said Grieder when asked whether Salt had already found investors. (SDA)

Although smartphones are often used to avoid conversation, many people in cafés pull out their smartphones to show content to others and thus create interaction.

"Blatantly looking the other way"

"Excessive smartphone consumption is often an attitude of avoidance. This is particularly debilitating in interpersonal relationships when it is experienced as a blatant way of looking away from one another. People often use it to avoid problems, but it doesn't solve them. Other studies have also shown that children's self-esteem in particular suffers when their parents' cell phones receive more attention than they do. It's always worth putting the smartphone away more often so as not to jeopardize our social development," explains author and digital detox expert Monika Schmiderer in an interview with the news portal Press release.

For the study, the researchers in Trondheim asked 52 visitors to cafés about their smartphone use. They also observed 108 meetings in cafés. They defined three reasons for using cell phones in this context. People often look at their smartphone to interrupt a conversation, for example to make a phone call or look at emails. This can be distracting for the other person, but it can also be seen as a short break.

Not just antisocial

Another reason for using a smartphone in a café is to avoid conversation. People often pull out their cell phone when they want to avoid a certain topic or remove themselves from the conversation completely. But the smartphone is not only antisocial. It can also be used to show friends the content on it and thus interact with it together.

Interlocutors may also have certain agreements about the use of smartphones. For example, in some cases both people take a photo of their coffee or food at the beginning, share it on social media and then put the device away. In this way, the smartphone can also play a role in social situations without distracting from the real conversation. (pte)

Swiss researchers analyzed the effectiveness of the Swiss Covid app, which is currently used by over 1.8 million people, in several studies. One of the studies was based on people identified as contacts of infected individuals through contact tracing by the Canton of Zurich. It showed that contacts at risk of infection outside their own household quarantined themselves about a day earlier when they received an alert from the app - compared to people without an alert.

Even though one day may not seem like much, this can have an influence on the course of the pandemic, according to various models, says von Wyl. In contrast, no difference can be observed among contacts from the same household due to short communication paths.

30 possible infection chains interrupted

In a second study, the researchers showed that in the month of September, about 170 contacts warned by the app in the canton of Zurich received a quarantine recommendation. This corresponds to about five percent of all persons who were given a mandatory quarantine by classical contact tracing.

In addition, 30 contacts tested positive for coronavirus following an app warning. Accordingly, 30 possible chains of infection were broken within one month.

Bottleneck: Covid codes

However, it turned out that one in three people infected with the coronavirus did not trigger a warning via app. The reason: there were repeated delays in issuing the so-called Covid codes, according to von Wyl. Since all doctors are now allowed to issue such codes, thus relieving the cantonal health offices, this problem could be reduced. Rapid antigen tests also help to speed up the warning cascade.

In order for the warning app to be even more effective, it is important that even more people use it, von Wyl concluded. He hopes that these initial, encouraging studies will help to ensure that previously hesitant sections of the population now give the app a chance. (SDA)

Michael Jahn has ten years of experience in the product and development area. He acquired his expertise in various management positions. He also built up his own startup as founder and product manager. In recent years, he also made a significant contribution to the success of Tutti.ch as CPO. He studied industrial engineering at Otto von Guericke University in Magdeburg.

Effective immediately, Jahn, previously Head of Customer Product, will assume responsibility for Homegate's product strategy. He acts as the leader of the product management team and also takes a leading role in marketing the products. The aim is to bring Homegate's products even more in line with customer needs and corporate objectives.

Sandwiches, hot paninis, salads and poke bowls: Migrolino wants to strengthen its positioning in the food convenience sector with this range and attract as many new customers as possible to its stores. The challenge: there are many providers in the fresh food and food trends sector. And Migrolino is not yet primarily anchored as such.

Notch/Publicis meets the challenge with a dynamic real-time campaign that attracts attention, convinces with its offer and also triggers an image transfer.

The dynamic advertising media relate to the environment, news and times of day. They are created and played out on a daily basis by a small editorial team at the agency - for displays, social media and DOOH. Proof of freshness: Migrolino's ready-to-eat offer is fresher than the latest news.