With this campaign, Autoscout 24 aims to further consolidate its top-of-mind position among consumers. Like the one for Financescout 24, this campaign for the Scout 24 Group was also created by its lead agency Komet - from the TV spot and the ads to the YouTube bumpers and the radio spot.

While the spot reviews a selection of different cars - first and foremost a beautiful VW Bully - and promotes the now even more user-friendly app, in the radio spot, gearshift noises and mouse clicks merge into one in a surprising way. The message is also unifying and simple: Simply want to drive #.

With the high-profile consultant and former CVP Secretary General, CRK is further expanding its expertise and resources in the field of political consulting, campaigning and handling large mandates at federal and cantonal level. It is also expanding its range of services in the field of data visualization and data analysis.

Rich agency and policy experience

Frey has worked on the agency side since 2013, most recently as a partner at Farner, where he led the Bern and Suisse Romande offices. Prior to that, he headed the Public Affairs department of Burson-Marsteller - now Burson Cohn & Wolfe - in Switzerland as a member of the Executive Board. His broad range of experience includes lobbying projects for industrial companies, voting and election campaigns, crisis mandates for companies and organizations, and the management of major public information campaigns. He studied political science at the University of Geneva and taught, researched and received his PhD from the University of Zurich in 2008.

The owner-managed communications agency emerged from Garbini, Biedermann AG, which was founded in 2003. The range of services, which was expanded in 2019, comes from a single source and includes strategic brand and marketing communication. The agency has 18 employees and a pool of freelance specialists. In addition, the agency has access to 30 digital nomads at five network locations in Europe.

"By joining the LSA, we have reached an important milestone in the development of Grip. We are very pleased to be able to actively shape the development of the communications industry," Thomas Biedermann, Managing Director of Grip, was quoted as saying in a press release.

The agency's focus areas include financial services and the real estate market. Since rebranding to Grip and expanding its range of services, particularly through public relations and social media, the agency has also continued to develop in other market segments. Grip's clients include Luzerner Kantonalbank, Mammut, Mastercard, Swiss Bankers, Socar, IHAG Privatbank, Implenia, Ina Invest, Limeco, Pensimo and Swiss Prime Site.

After five years at MetaDesign, Türi Cengiz joins Sir Mary, where he has been an account director since January. As a brand consultant of many years' standing, he brings with him extensive know-how in strategic and communicative brand management. "In Türi, we have gained an expert who can draw on an immense wealth of experience in the development and implementation of brand experiences along all touchpoints. In addition to consulting management, his responsibilities include new client business and the strategic development of the agency together with the management team," explains Daniel Zuberbühler, co-founder and managing partner of Sir Mary.

In his career, Türi Cengiz was responsible for the accounts of international companies such as Swiss International Air Lines, Vontobel, ABB and Axpo. Nationally, he looked after brands such as Swisscom, Fortis Watches, Raiffeisen and Baloise - but also NPOs such as the Cancer League and Swiss Mountain Aid. The latter has a special meaning for the mountain sportsman. It symbolizes his passion for the Alpine region.

With mountaineering, Türi Cengiz creates a balance to his everyday professional life. He also sees parallels to his job in the creative industry: "Both areas require discipline, sound judgment, a lot of heart, and the right mix of well-considered planning and flexibility. The central thing is to enjoy what you do. It has been clear to me for some time that these attributes also apply to Sir Mary's multidisciplinary team. So I'm very much looking forward to the opportunity to contribute my expertise in consulting and customer management here."

Florian Walz started his career as a media planner at Publicis. For eight years, he worked as a consultant across all media genres. It was soon clear to him that he would focus his professional career on the out-of-home sector.

In his last two years at Publicis, he built up the Outdoor Advertising unit. He then moved to APG|SGA, formerly Affichage Holding, where as Senior Manager he was responsible for digitalization, research and development in Germany and abroad.

At the same time, Florian Walz was significantly involved in the development, conception and realization of today's planning tool SPR+. He then ran the Geyst agency for seven years. Until last year, Florian Walz served as CEO of Out of Home Media, where he was responsible for the consulting areas of analysis, strategy, conception and research.

The free spirit Iouri Podladtchikov does not follow social conventions in his decisions. The same applies to the online retailer Zalando. The company stands for the unlimited possibilities of defining and staging oneself with fashion, free of any rules. Zalando and Iouri Podladtchikov: a perfect match, then. That's why the snowboarder will also be riding his "The Last Run" in collaboration with Zalando. Jung von Matt Limmat is responsible for the campaign.

The run on January 28, 2021 in "The Big Beast of Laax" halfpipe marks the crowning glory of an unprecedented sports career. The teaser film for "The Last Run" will be shown as a social ad in various versions - cut downs, bumper ads and the full version - and as part of a broad digital-out-of-home campaign at the biggest Swiss train stations. The event will be streamed live via YouTube on January 28.

Limited Edition

In addition to moving images, Zalando also worked with Iouri Podladtchikov to stage several campaign visuals on Crap Sogn Gion in Laax. In the images, Podladtchikov wears his favorite outfits from the Zalando winter range. The campaign visuals will be shown on Zalando.ch and in social ads. Podladtchikov will also ski the run in a limited-edition Columbia jacket, which will be unveiled for the first time at the event and then raffled off on Zalando's social media channels.

The agency will implement a new digital brand strategy for Düring across various channels in the DACH region. In particular, a well thought-out and channel-specific social media strategy with corresponding country-specific content is of great importance. Further measures include comprehensive SEO support for the brand website including content production for Switzerland, Germany and Austria.

Dreifive developed a comprehensive digital strategy for Durgol that takes into account the different positioning and maturity of the brand in the individual markets, as well as local conditions specific to the target group, in order to achieve measurable success with efficient measures.

Brand consolidation and new market potential 

The aim is to consolidate the Durgol brand in the areas of "descaling" and "cleaning", to sustainably anchor the product portfolio and the areas of application among consumers of different age groups, and also to exploit new market potential - taking into account the complex country-specific distribution channels.

The strategy is implemented through animated, emotional advertising media and performance-optimized social media ads as well as needs and solution-oriented website content - matching the defined personas and content clusters with regard to various topics related to a limescale-free and clean home.

Under the umbrella of ASAM, Axel Springer has bundled all advertising market-related business areas in the News Media National segment since 2020. Inan joins ASAM from the Swiss private TV station 3 Plus, where he was most recently responsible for marketing as Chief Sales Officer, and is now also a member of its Executive Board. He will also bring his extensive moving image expertise to bear as Chief Marketing Officer at Media Impact, where he will be responsible in particular for the cross-media marketing of Bild Live.

"The journalistic environment in picture, digital and moving image is unique at Axel Springer in the News Media National segment and offers enormous marketing potential, especially cross-medially," says Mehmet Inan, looking forward to his new task. As a moving image expert, he wants to contribute his moving image expertise to the management and provide important impetus in the marketing of the ever-growing moving image portfolio.

The fleet business accounts for a large proportion of annual sales at Audi Switzerland. Until now, the corresponding offers were communicated to customers via physical mailings. Since August 2020, these have been running digitally and bundled via the Fleet.audi.ch platform, which was developed by Wunderman Thompson.

The new site was launched on the web and also on the intranet sites of customers and partner associations, becoming the main pragmatic communication tool for all customized offers, prices and fleet levels.

"By digitizing this fleet communication, we can offer our B2B customers a contemporary and individualized premium presence," Rafael Wolter, Digital Marketing Manager at Audi. "The intelligent and flexible solution from W+T helps us to maintain the very different conditions and content in a centralized way and with little effort, so that the offers tailored to the companies always remain up-to-date."

The design focus was on structural clarity as well as mobile and tablet usability. Umbraco serves as CMS system, which enabled an uncomplicated out-of-the-box realization.

Rebeca Garcia is a lawyer and has 15 years of professional experience in corporate communications. She has worked in the communications departments of global financial services providers such as UBS and Credit Suisse, where she gained experience in crisis communications during the financial crisis from 2007 to 2009. At the Swiss Bankers Association (SBA), she expanded communications and lobbying activities in Europe and was responsible for the umbrella organization's communications activities in French-speaking Switzerland.

Most recently, Rebeca Garcia was Deputy Head of Corporate Communications at Vontobel, where her responsibilities included establishing and expanding Vontobel's communications activities in Asia.

If you want to be an influencer or content creator, you need a lot of talent these days: creativity, high-level photo and video skills, and smart self-promotion. If you want to get to the top here, you have to work at it every day and have a lot of patience. With the Micro-Influencer Contest, the Sunice Festival would like to offer everyone who wants to go this way a platform and thus the chance to learn from the biggest influencers in Switzerland.

"Especially in these times, young people are stuck at home and feel like they're not really making progress on their path. We want to change that," explains Loris Moser, co-founder of the Sunice Festival. "With the Sunice Ambassador Contest, talented up-and-comers in the social media space who have only had a small reach get the chance to make a huge leap that would normally take them years."

Build your own brand as an influencer

The coaches of the Sunice Influencer Contest want to pass on their values and experiences to the participants and show that being an influencer is much more than a hobby and what this profession is really about. Arina Luisa will be taking part. The dancer and singer managed to turn her passion into a profession with the help of social media. "If you want to take this career path, it's not the number of followers or fame that's important," Arina Luisa explains. "Self-promotion, creating high-quality content, being creative every day and finding out what moves people right now. As an influencer, you build your own brand - all the way to your own business. You shouldn't underestimate that."

Voting on social media

If Corona allows it, the final with the three finalists and the coaches will take place on site in St. Moritz. The winner, alongside Zoe Pastelle, will be the new face of the next Sunice Festival, can spend a weekend at the Kempinski Hotel St. Moritz, look forward to a small amount of start-up capital to continue his business, and much more. Who will make it through to the finals will ultimately be determined by the community on the Sunice Festival's social media channel in weekly votes.

Until January 22, 2021, there is still opportunity to apply for a Participation in the Sunice Influencer Contest to apply.

Who the new Website of the Davos Klosters destination, the new approaches quickly catch the eye. Keyword: Guiding. Away from the classic lists of information and lists as known from classic destination sites. Instead, the site is gradually becoming a modern travel guide. For example, bucket lists on the completely redesigned Mountain pages on what you can not miss in any case.

Fresh look - on all devices

The new website also has a revised and simplified navigation. Responsive Design means it doesn't matter whether the pages are viewed on a tablet, desktop or mobile. The existing vacation store is also now better integrated into the website - and offers new possibilities. For example, snow sports lessons in Davos Klosters can now be booked directly via the destination page with just a few clicks.

Preparation for PWA app

The relaunch also serves as technological preparation for a forward-looking PWA app, which will soon replace the existing Davos Klosters smartphone app. This symbiosis of a responsive website and an ordinary app offers advantages: It can be called up in the browser via URL like a website and at the same time provides offline functionalities. This means that no installation is necessary. Users also receive updates more quickly, since the PWA app does not have to be approved by Apple or Google first compared to an ordinary smartphone app.