Andri Ragettli is focused and daring. Accordingly, the freeskier's course videos regularly go viral. Together with Ovomaltine, Ragettli shows how "easy" life can be in the snow and on the slopes.

Highlight of the Social Campaign "Easy Winter" is a stunt video in the style of the #GotMilk Challenge by Tony Hawk. In the original, Tony Hawk skates through the halfpipe with a glass of milk - and the milk stays in the glass. Andri Ragettli's challenge: skate down the slope with an Ovo drink, over the jump and don't spill any of the Ovaltine. The stunt video on Instagram, Facebook and TikTok reveals whether he makes it.

Organic and authentic

The social content is played out on Ragettli's own channels and on the Ovaltine channels. With two million followers on TikTok and 500,000 followers on Instagram, Andri Ragettli ensures organic buzz. The content produced by Ovomaltine and Jung von Matt Limmat is also based on the well-known style of Andri Ragettli's stunt videos and thus puts Ovomaltine in the spotlight in an authentic way.

Fails and hacks

The social-driven campaign takes the next step with a mini-documentary on the making of the stunt video and a compilation of the failures during the stunt shooting - true to the legendary Ovaltine claim: "Mit Ovo chaschs nöd besser, aber länger. On Ovomaltine's social channels, the "Easy Winter" campaign is accompanied by hacks for the cold season. How do I prevent frozen windshield wipers? Or: How do I keep my hands nice and warm even in the depths of winter?

Where is Andri?

The conclusion of the social campaign is a contest in the Insta-Stories of Ovomaltine. Because Andri has had enough of standing around and would rather treat himself to a fine Ovaltine breakfast, he sends a cardboard cutout of himself on a Tour de Suisse. The mission: Andri's cardboard figure goes on tour with the Ovo intern and hides in various ski resorts in Switzerland. Whoever guesses in the Insta Stories where the cardboard Andri is and DMs the place to Ovomaltine has the chance to win an Ovo-Zmorgen-Päckli with surprises.

The ban is effective immediately and until at least two days after Biden takes office on Jan. 20, the group said Saturday (local time). The company operates social networking sites Facebook and Instagram, as well as messaging service WhatsApp. "We already ban ads for guns, ammunition and gun enhancements like silencers. But we will now also ban ads for accessories," Facebook announced.

On Jan. 6, hundreds of supporters of President-elect Donald Trump had stormed the U.S. House seat, killing five people. As a result, security forces in Washington are on alert ahead of Biden's inauguration next Wednesday. The Federal Bureau of Investigation, for example, warns of armed protests planned for Washington and all capitals of the 50 states.

Three US senators had written a letter to Facebook CEO Mark Zuckerberg on Friday. In it, they called on him to permanently block advertising for products that are clearly intended for use in armed combat. (SDA)

Today, the authorities are much more challenged to bring their goals and projects closer to the population and to make them understandable. This is particularly true for larger infrastructure projects in existing settlement areas. "Wil Vivendo" is part of a complex, regional overall traffic concept that comprises around 50 measures involving the federal government, two cantons and several municipalities.

The city of Wil decided in favor of an active dialog with the population and evaluated suitable agencies in an open procedure. The agency Die Botschafter from St.Gallen convinced with its experience in the strategic management and operational implementation of challenging communication projects. Over the next four years, various information and dialog measures will be implemented, accompanied by acceptance monitoring.

In an effort to drive digital video advertising, Goldbach, Blue Billywig and Luma Beef are relying on the new video standard SIMID (Secure Interactive Media Interface Definition). Accordingly, the online butchery's shopping campaigns were migrated from VPAID (Video Player Ad Interface Definition) to the new standard in the last quarter of 2020. At the core of the campaigns were interactive shoppable ads, where the shopping cart was displayed directly in the video stream.

"For Luma Beef, we complemented our brand performance TV advertising campaign with interactive shopping video ads across our network. This combination of brand video ads with a transactional format has proven successful," explains Martin Radelfinger, Managing Director at Goldbach agency AdManufaktur.

Market acceptance still restrained 

Although market adoption of the standard is currently slow, Blue Billywig is convinced of the benefits of SIMID - both for advertisers and publishers. For this reason, the video platform offers full SIMID support and has made it available to all users of its Interactive Video Ads Studio.

The IAB Tech Lab introduced the SIMID video standard in 2019 with the goal of replacing VPAID. This was intended to ensure a more transparent, secure standard while increasing the interactive capabilities of digital video campaigns. With SIMID, playback control is with the player, giving publishers greater control over their streams.

Stefanie Strauss brings over 15 years of experience from the live communication industry. Most recently, she was Director of Operations and Project Manager at MCI Switzerland, before which she worked at Expomobilia and Uniplan. During this time, she was able to build up a large and broad know-how as well as a valuable network. In addition, Stefanie Strauss holds a degree in Business Administration with a specialization in Marketing from the University of Applied Sciences Northwestern Switzerland, an MAS in Live Communication from the Hochschule für Wirtschaft Zürich HWZ and numerous further education courses in the fields of communication and marketing.

Now the new privacy policy will not apply until May 15, WhatsApp announced on Friday (local time). According to WhatsApp, the changes are primarily about creating better opportunities for communication with companies. The end-to-end encryption, with which chat content is only visible in plain text for the participating users, but not even for WhatsApp itself, will not be shaken.
Growth in the competition

It is also not about an extended data forwarding to Facebook. Outside the EU, WhatsApp user data flows to Facebook for advertising purposes or to improve products - but already since 2016.

WhatsApp is the world's most successful chat service with more than two billion users, followed by Facebook Messenger (1.3 billion). In the past few weeks, WhatsApp rivals such as TelegramThe company also reported strong growth in the number of new customers - because users left WhatsApp after the announcement of the new privacy policy. WhatsApp complained about the spread of false information about it, which they want to clear up more by mid-May. (SDA)

Slowly but surely, we are all tired of Corona. The official posters with the rules of conduct are hardly noticed in everyday life anymore and the rules are followed accordingly more and more carelessly - especially in the familiar environment of work, leisure and school.

MRB was commissioned by the Zurich Cantonal Office of Secondary Education and Vocational Training to create eye-catching posters for vocational and secondary schools that catch the eye of the young target group and remind them of the well-known rules of conduct.

The message is as simple and catchy as the rules: It's never been easier to be a superhero - or a supervillain. Because if you don't follow the simple rules, you endanger yourself and, above all, others. And thus, without meaning to, becomes a potential super-spreader. This message appeals to the common sense of young people in a surprising way.

To capture attention, the campaign uses the expressive visual language of Marvel comic book superheroes. A visually attractive world that is very familiar to the target group and gets to the heart of the message: Don't be a Super-Spreader, be a Super-Hero.

"A new and wide-reaching communication space with new players for science topics has emerged on the Internet. For science, this transformation is both a challenge and an opportunity, in that it creates competition with non-scientific communicators, but also new communication opportunities," says study director Hans-Jürgen Bucher.

The researchers analyzed the popularity of 400 German-language science videos on YouTube. Of these, 214 came from laypeople and 186 from professional experts. The 50 most popular videos included content produced exclusively by non-scientists. The amateurs were able to collect up to 500,000 views in a few weeks, while videos from research institutions reached no more than a few thousand viewers.

"Adjusting to media logic"

Two important success factors for scientific YouTube videos emerged in the study. The first factor is interactivity. Lay people often build a social network through their content and let their viewers actively participate in the discourse. The second recipe for success is a creative choice of video type. Animations in particular reach the most people with up to 140,000 views.

Professional science videos usually only show researchers talking about their work in front of the camera. However, this arouses little interest. "Established research institutions can only catch up in terms of publicity if they adapt to the media logic of YouTube and, for example, also rely on typical formats such as animated film and presentation film," advises Bucher. (pte)

According to the survey, a total of a quarter of respondents tend to agree or fully agree with the above-mentioned conspiracy narrative. According to the survey, 23 percent of respondents think that there are secret organizations with great influence on political decisions. In a Germany-wide survey conducted at the end of March, significantly fewer people (eight percent) would have believed this narrative.

Around 70 percent of respondents under the age of 30 said they use the YouTube video platform to find out about politics. This means that the platform is more important than local television, radio or national newspapers.

Around 1,100 people were surveyed in September for the IW and Ruhr University Bochum survey. Conspiracy narratives were used to map the general susceptibility to conspiracy beliefs in the population.

Zivag AG is a subsidiary of the Unia trade union - and shares its commitment to a just world. Zivag AG is convinced that profitability in real estate management does not have to be at the expense of humanity. As a comprehensive real estate service provider, Zivag AG works for clients in the greater Bern-Lausanne-Zurich area.

Studio Thom Pfister won the pitch against two agencies and is now working on the relaunch of the new website. Part of the contract is not only the redesign, but also the development of a new image world. The new website, which will also be programmed by Studio Thom Pfister, is scheduled to go live in spring 2021.

Detailed information on the content of the briefing will be available at the warm-up event on January 27, 2021 at 6:30 pm. The briefing will take place online, the access data will be After registration announced.

At 6:30 p.m., Philipp Skrabal, Chief Creative Officer at Farner and ADC Vice President, will welcome the participants. From 6:45 p.m., Stijn Heytens, Chief Marketing Officer at McDonald's, and Urs Krucker, Strategist at Wirz, will explain the briefing. Afterwards, there will be time for questions and initial food for thought. What is already revealed: It's about a new function in the McDonald's mobile app.

Participants have until February 24, 2021 to submit their work. As always, there are four ADC Young Creatives Awards to be won in the categories Film, Outdoor, Direct and Cyber. The winners of the Young Creatives Award can also become members of "Young ADC" and thus part of ADC Switzerland. The special thing about this is that the Young Professionals will receive a "ticket" to join the jury at the next ADC judging and thus decide on the Shortlist and Bronze Awards on the first jury day.

McDonald's is the main sponsor and briefing provider, and the organizer is also pleased to have the support of long-time sponsors APG|SGA Out of Home Media, ViewSwiss Post, Swissfilm Association and Keystone SDA. The creative young talent competition receives media support from the trade media personal and the Advertising Week. The organizer is ADC Switzerland, supported by the LSA Leading Swiss Agencies association.

The VBZ advertising spaces will be put out to tender for marketing from January 15, 2021. The invitation to tender is subject to the public procurement guidelines of the WTO. Bids can be submitted via simap.ch until April 23, 2021. The 1200 advertising spaces will be divided into 10 different lots. "This is to ensure fair and transparent competition between the different advertising marketers," says Martin Suter, head of stops and commercialization at VBZ. A marketer can submit a bid for a single lot or for several. With the division into lots, VBZ wants to give as many marketers of advertising space as possible the opportunity to bid for a lot. This also gives smaller marketers the opportunity to participate in the bidding process.

As the second-largest provider of outdoor advertising in Switzerland and a reliable partner to the advertising industry, VBZ also strives to develop further technologically. With the digitization of part of its advertising space as part of the "Smart Stop" project, VBZ is aligning itself with the changing requirements of the advertising industry - just as it strives to do in relation to the needs of passengers and employees.

For each digital advertising space, one analog one is removed. The approval process took into account ecological, urban planning and safety regulations. As a matter of principle, the most energy-efficient devices are to be used; the LCD advertising screens are operated exclusively with green electricity.

The basis for the selection was based on three criteria: Only stops with a minimum of 40,000 passenger frequencies per week or a minimum of 2 million frequencies per year that also have high pedestrian frequencies were considered. In addition, analog illuminated advertising spaces must already be installed and approved.

By means of a detailed analysis, it was concluded that a total of 64 and thus 15 percent of the total of 436 VBZ stops are suitable for the installation of digital advertising spaces. At these, 50 percent of the average daily passengers in the city of Zurich can be reached. This amounts to 849,000 passengers per day. 372 VBZ stops can continue to be covered exclusively with analog advertising space. The city of Zurich already operates some digital advertising spaces and has had very good experience with them so far.

The contract will start on January 1, 2022, and the lease will run for seven years. The conversion of the 257 previously analog advertising spaces to digital screens is to be completed by summer 2023 at the latest.