Christof Kaufmann, current CEO of Werbeweischer Switzerland, emphasizes: "It fills us with great pride that we have obviously been able to fulfill the expectations placed in us. So it is a very special pleasure for us that the partner of the first hour is also part of the new decade!"

Philippe Täschler, CEO of the Kitag Group, is also pleased: "We've always done well with WerbeWeischer - and we're convinced that the well-coordinated team will keep up with our momentum in the future!"

Through his new role, Annoni will also become a member of SRG's Board of Directors, RTSR announced Friday. Annoni has been a member of SRG's Regional Company Western Switzerland since 2012.

Annoni wants in particular to defend the public service in order to preserve democracy. Without the important and objective reporting of the French-speaking Swiss radio and television RTS, Switzerland's direct democracy could not function, Annoni is quoted as saying in the press release. (SDA)

The core of the initiative is the EqualVoice Factor. It shows how visible women and men are on the websites of Ringier and Ringier Axel Springer Switzerland.

For each website, the "Sherlock" data tool analyzes the number of articles about women and men. This results in two so-called scores: firstly, the teaser score, which evaluates images, overlines, titles and the leads with regard to the visibility of women and men on the web pages. And secondly, the body score, which analyzes the text of the respective article by specifically measuring how often women and men have their say.

Amazon Rekognition systematically recognizes and counts the people in the images. The algorithms used and the quality of the data are regularly checked by data specialists and the editorial teams.

According to the press release, the goal is not to have 50 percent men and 50 percent women in all titles at once. Rather, the aim is to raise awareness of the issue of equality. (SDA)

For the first time, the digital advertising industry association IAB Switzerland and the SWA have launched a cross-association initiative to address market needs for greater transparency in digital advertising. With the new initiative, which association representatives have developed together with the major media houses and marketers in Switzerland, visibility performance will be disclosed in the future. 

Agreement on transparent publication of visibility values 

From January 1, 2020, the following Swiss publishers and marketers will transparently publish the visibility performance of the individual advertising media and placements in addition to their prices.

Publication will take the form of either guaranteed or indicative visibility values or a visibility range. These apply to all campaigns and all customers. Measurement is carried out in accordance with the 50/1 IAB standard using a publisher tool accredited by a recognized organization (e.g. Media Rating Council MRC). 

At the current time, Admeira, Audienzz, Goldbach Audience, Romandie Network, Tamedia and Watson have agreed to support this initiative. 

Quarterly Benchmark Report

In order to achieve transparency regarding the development of the visibility rate across all major advertising offerings in Switzerland, a quarterly visibility report is also published by the IAB and SWA as part of this initiative, for which the above-mentioned marketers supply the data. This data is independently monitored and aggregated for the overall market. The first Visibility Benchmark Report will be published at the beginning of the second quarter of 2020.

• Programmatic advertising investments continue to rise, but growth is slowing down. The industry is facing a number of challenges in terms of data protection and the supply chain that need to be overcome in order to achieve faster growth again. 
• Brands need to develop new targeting techniques that use first-party data and proprietary customer data platforms, as cookies are increasingly no longer an option. 

In 2020, 69% of all digital media will be traded programmatically. Digital media is defined here as all forms of paid advertising within online content, including banners, online video and social media, but excluding paid search and classified ads.

According to the forecast, the figure for the current year is around 65%. The total amount invested programmatically will exceed USD 100 billion for the first time in 2019, at around USD 106 billion. Zenith expects this figure to rise to USD 127 billion in 2020 and to USD 147 billion in 2021, with 72% of digital media being traded programmatically. 

However, growth in programmatic advertising is slowing, falling from 35% in 2018 to 22% in 2019. Growth is estimated at 19% in 2020 and 16% in 2021. The programmatic industry is facing challenges that need to be solved so that all market players can realize their full potential. 

Balance between privacy and personalization

The first challenge is to develop new technologies and processes that better reconcile consumers' need for privacy with the benefits of targeting and personalization. The EU's GDPR has severely restricted the commercial use of personal data.

The California Consumer Privacy Act, which comes into force in January, will further drive this trend. In addition, some browsers are blocking the third-party cookies that programmatic advertising previously relied on for measurement, insights, targeting and retargeting. 

"The progressive disappearance of the cookie means that the industry must rethink the implementation of targeting and personalization to respect consumers' privacy rights," said Matt James, Zenith's Global Brand President. "High-quality first-party data is more important than ever to the success of programmatic marketing."

Streamlining the supply chain

There are too many ad tech entities standing in the way between publishers and brands, charging fees whose value is unclear due to a lack of transparency. "Brands and buyers should review all platforms they contract with to ensure they are transparent and effectively contributing to campaign objectives," said Benoit Cacheux, Global Chief Digital Officer at Zenith. "They should end their relationship with platforms that don't."

Potential of first-party data and customer data platforms

As third-party data becomes increasingly commoditized and less effective, brands are stepping up the collection of first-party data, which consumers provide directly and voluntarily or is generated indirectly through activity on websites, CRM programs and other sources. As each brand does this individually, first-party data can offer a real competitive advantage.

Customer Data Platforms (CDPs) organize a brand's first-party data and can be enabled with appropriate links into the programmatic trading system so that advertising can be targeted to individual consumer preferences. However, it is important to connect CDPs with other data sources to get a complete view of each customer and continuously measure performance to enable true person-based marketing.

The increased use of first-party data and CDPs in combination with other assets will make programmatic marketing more effective and result in greater investment from brands. 

Use of programmatic media

Suitable high-engagement formats are now more readily available online. In addition, the opening up of digital out-of-home and TV for programmatic advertising is gradually creating additional added value for advertisers. 

Programmatic marketing in international comparison 

The United Kingdom and the USA are the most developed programmatic markets. In 2019, 87% and 82% of digital media here will be traded programmatically in 2019. By 2021, Denmark, France and Germany will also be above the 80 percent mark. 

In terms of advertising volume, the USA is by far the largest programmatic market with USD 67 billion this year. China is in second place with USD 10 billion in 2019, followed by the UK with USD 7 billion. Programmatic trading will only account for 30 percent of digital media advertising in China this year, but Zenith predicts that the share will rise to 41 percent by 2021. 

"Although programmatic advertising continues to grow at double-digit rates, it is currently being held back by the industry's struggles with privacy and supply chain challenges," said Jonathan Barnard, Zenith's Head of Forecasting. "Once these challenges are overcome, programmatic marketing can return to stronger growth over the next decade."

The poster is and remains a very attention-grabbing medium. Heimat has now succeeded in boosting the advertising impact of the poster even further - with TV, online and radio advertising. That's why Heimat adapted the current billboard campaign for Wingo as a 360-degree campaign 1:1 for TV and online - a world premiere - with Charles Nguela as the billboard's narrator. 

Charles is fully behind it - and stood in front of the poster for Wingo. He explains the poster and the benefits of Wingo Unlimited Limited Edition. The poster can now be seen on billboards, computers, tablets, smartphones, in cinemas and on TV - and heard on the radio.

As the association writes in a statement on Monday, the politician will remain at the helm of the umbrella organization at least until the end of his term in 2021. 

In the coming months, the KS/CS Presidium, together with Lombardi and the new Secretary General Sarah-Lee Keller, will carefully consider how the umbrella organization can best master the challenges of the future. In a process that has already been started, an exchange with partner associations is to take place in order to optimally serve the interests of the entire Swiss communications industry on a political as well as economic level and to be able to find good solutions.

The 36-year-old has been the driving force behind Consumo Print and Digital since the beginning of November. For the publication Consumo and the online portal Consumo.ch, Hana Spada manages the editorial team, coordinates public reports and is the contact person for new and existing content and media partnerships. Reader loyalty measures, competitions, and sales promotion are just a few of her other areas of responsibility.

Hana Spada was most recently employed for four years as an advertising market customer consultant at Cover Ad Line in Basel. Prior to that, Spada held the same position at Neue Medien Basel from 2013 to 2015 (including Day Week) and from 2007 to 2013 she was assistant to the sales manager and customer advisor at Basler Nachrichten in Basel (Basel Newspaper).

After commercial school in Basel, Hana Spada continued her education: as a marketing specialist at the Communications Academy Basel and digital advertising manager at Somexcloud/Digicomp Basel.

In the alpinism retail sector, it is particularly important that the customer advisor has experience and ideally is regularly out and about in the mountains themselves - a constellation in which professional activity and private passion merge. On this basis, Filme von Draussen has developed a campaign around the claim "We live mountain sports". 

The idea is brought to life in a series of videos and commercials, which are used online, as well as in cinema spots and e-boards. The campaign idea will also be rolled out in print media, for example in advertisements and posters. For all these measures, Filme von Draussen is responsible for video production, photography, text and concept.

A different target group strategy was applied. Unlike in the past, the target groups are not categorized by type of sport - for example snowshoeing or ski mountaineering - but based on the underlying motivations. This means that the video ads are played out to people who are primarily looking for adventure and stimulation in mountain sports on the one hand, and to people for whom enjoyment and balance are paramount on the other. 

Since February 2014, the NZZ on Sunday with the magazine Frame informs readers about current films and backgrounds in the film industry, and features filmmaking from around the world. Film reporting remains a priority for the NZZ an important topic. However, the previous form of publication no longer met today's customer needs. That is why the NZZ in the area of film will increasingly rely on digital reporting in the future.

In the course of this realignment, the previous magazine Frame discontinued by the end of the year. The last issue will be published on Sunday, December 8, 2019. As of the beginning of 2020 Frame replaced by a weekly film newsletter, published by the NZZ on Sunday.

The newsletter summarizes the latest film coverage from the NZZ on Sunday and the New Zurich Newspaper together. As already with Frame a collaboration with the Zurich Film Festival is planned here. Each issue will also include reviews of the latest films and series. Video and podcast contributions on what's happening on the screens and in the series world are also planned.

Denise Bucher, Editorial Manager Frame: "We are convinced that this solution is a worthy successor to Frame. It takes into account the medium of film in word, image and sound and thus also corresponds to the new habits of media consumption."

For Edition 16 of Mode Suisse and Défilé Head 2019, the Farner agency launched a "Made Visible Capsule Collection" on behalf of TCS and in collaboration with the designer collective Archives. The collection attracted the attention of the media, influencers and around 3,500 visitors with ten looks that show how to dress stylishly, visibly and therefore more safely.

Parts of the female and male wardrobe were reinterpreted for the collection. Swiss models, including Nadine Strittmatter, presented the looks on the catwalk. The partnership with On Running as well as various influencer collaborations and targeted PR work carried the staging on the catwalk to the relevant media and communities.

"Made Visible" is a lifestyle label designed by Farner and TCS for greater visibility in road traffic. The campaign breaks new ground in prevention and declares reflective products a trend through cooperation with retailers, the textile industry, sports, leisure and fashion labels, and design universities. 

The complete renovation of the brand begins with the adjustment of values and positioning, continues with the shortening of the original name Immobiliare Vedeggio and ends with the visual appearance in smart bright green. The overall package is intended to prepare the company for the future in the Ticino real estate market with a sharpened profile.

In addition to the eye-catching color, the visibility of the brand is primarily characterized by the play with surfaces. These striking elements used in marketing communication symbolize properties and spaces in the strictest sense of the brand promise "Passione Spazio". After all, Imvedo's credo is a passion for sustainable real estate construction, for the development and management of buildings.

Schneiterpartner has implemented various measures for the new brand identity. These range from stationery and PowerPoint presentations, posters, advertisements, flyers, image brochures and merchandising products to the new website and the completely redesigned interior and exterior branding. From the office signage to the parking garage signage, everything is there. New pictograms were also created and a stringent visual language formulated. To ensure that everything is in order, the design rules are set out in a detailed CD manual.

Schneiterpartner will continue to support Imvedo in brand management and in the implementation of all corporate and marketing communication measures.