Windel is leaving the company by mutual agreement and will devote himself to new tasks. As Media Focus writes in a statement, the advertising market in Switzerland could be screened with numerous projects and the customers made transparent. A succession plan is being planned and will be communicated in a timely manner.

According to the survey, poor leadership would be a reason to quit for most respondents (28 percent). Almost as many PR professionals would quit their current job if there was a better offer from another employer (27 percent). One in four said they would quit because of a lack of challenges or unsatisfying work (25 and 23 percent, respectively), and one in five again because of a conservative work culture or poor career prospects (19 percent each).

Overtime and stress, on the other hand, are less likely to lead to termination. Only eight percent of those surveyed said they would pull the ripcord due to too much pressure, and only a meager three percent named overtime as the most likely reason for quitting.

Why PR professionals quit

1. Lack of leadership skills of supervisor: 28%
2. Better offer from another employer: 27%
3. Too few challenges on the job: 25%
4. Unsatisfactory work: 23%
5. Conservative work culture: 19%
6. Poor career prospects: 19%
7. Too little pay: 14%
8. Lack of work-life balance: 13%
9. Personal problems with supervisor: 12%
10. Bad mood in the team: 10%
11. Too much pressure: 8%
12. Too much stress: 8%
13. Choleric boss: 6%
14. Lack of family friendliness: 4%
15. Too little training: 4%
16. Personal conflicts with colleagues: 3%
17. Too much overtime: 3%
18. Too little vacation: 2%

This news is significant for marketers because the technological innovation will save time in critical processes: Brands should be able to access the application within minutes and go live with dynamic personalized content and experiences in just a few weeks - rather than several months as is common in the industry.

"Important milestone"

"Today marks an important milestone," said Paul Robson, President of International at Adobe. "With Adobe Experience Manager as a cloud service, organizations can now more efficiently create, manage and deliver campaigns, digital content and experiences. As business models and customer expectations are constantly changing, it is essential for companies to continuously adapt their customer experiences."

Measurable improvements

To underline the importance of the new service, Adobe is already communicating data from early users: "Initial results from medium-sized and large companies that are already using Adobe Experience Manager as a cloud service show a 50 percent faster input time, 40 percent higher efficiency in administration, no downtime due to regularly scheduled updates and a productivity leap of over 20 percent," is the positive interim conclusion.

Sabine Bosshardt will therefore be operating under her own agency Bosshardt Kommunikation in future. This is so that she can continue to advise her long-standing clients and expand her client base in a targeted manner. "Over the past 20 years, Sabine Bosshardt has consistently demonstrated the quality of providing sound advice at C-level and effectively managing communication crises," says Martin Zenhäusern about his former business partner.

Sabine Bosshardt went straight into communications after completing a commercial apprenticeship and has more than 30 years of experience in the industry. Bosshardt Kommunikation advises and supports managers and their companies or organizations in all matters of communication. Her main areas of expertise include strategic consulting and the implementation of communication projects, crisis communication, media relations, ghostwriting and second opinions on all communication issues.

The BrandEx Award took place for the second time in 2020 and is the amalgamation of the former Famab Award, the BEA Award, the Famab New Talent Award and the INA Award. The creative award for successful live communication honors outstanding brand experiences.

The Swiss winners

From Switzerland, the following projects and agencies were awarded: From Aroma the project "MoMö - Schweizer Mosterei- und Brennereimuseum" in the category Best Thematic Exhibition, Bright Entertainment for the 150th anniversary event of Hch. Kündig & Cie. in the category Best Corporate Event and KFP Five Star Conference Service with the "Porsche Holding Konzerntagung 2018" in the category "Best Conference".

Case study: Live campaign Kündig & Cie

The Swiss live communications industry impressed in Dortmund. For example, with the creative staging of the company history of the Kündig company (picture above). The 150 years formed the thread running through the anniversary evening. At the center was company founder Rudolf Widmer, portrayed by actor Peter Hottinger.

With the help of a time machine, he visited his own self shortly after its founding in 1870. To his horror, he found that he wanted to emigrate and liquidate the company at that time. The story was told on screen and stage. Rudolf Widmer appeared in the film in a double role and also hosted the event in a virtuoso manner. He involved the audience and conducted interviews with various guests, first and foremost with today's owner family Weber.

All award winners

The BrandEx Award is an international competition that honors outstanding brand experiences in the fields of live marketing and brand architecture. Central evaluation criteria are creativity and implementation success. The Award winner are determined by an independent jury.

The core of the task was to express the emotions and enthusiasm of sport on- and offline. In addition, the visual identity of Swiss Olympic was made fit for the digital age. In the process, existing and proven elements were consciously built upon - in the spirit of sustainable further development.

Together with the renewal, all brand and logo applications with sponsors, partners, schools and other organizations were scrutinized. In the process, the Swiss Olympic logo received a fine overhaul and the affiliation of the program brands "Schule Bewegt" and "Cool & Clean" to Swiss Olympic was clarified.

The brand claim "Spirit of Sport" is to be assigned even more strongly to the brand through the redesign, and the associated Olympic values "Respect, Friendship and Excellence" are to be tangibly experienced in the implementation.

The Board of Directors of 20 minutes has been constituted with retroactive effect from 1.1.2020. With Pietro Supino (Chairman), Martin Kall and Andreas Schulthess, three members of the Board of Directors of the parent company TX Group are joining the Board of Directors of 20 minutes. CEO Christoph Tonini (until 30.06.2020), Samuel Hügli (Technology & Ventures) and Sandro Macciacchini (Finance & Human Resources) will join the Board as representatives of TX Group Management. Sandra Cortesi, a proven digital expert, has also joined the Board of Directors.

Sandra Cortesi is Director of the "Youth & Media" project at the Berkman Klein Center for Internet & Society at Harvard University. The Swiss national, who grew up in Colombia, was awarded the 20 minutes Youth Lab carried out. She also sits on the Advisory Board of the Swiss Media Forum.

The Board of Directors approved the company's strategy at its first meeting, according to a press release. 20 minutes is therefore focusing "on expanding its digital leadership position" and tapping into new business areas, such as 20 Minuten Radio and the new moving image offering with "Video first".

Marcel Kohler, Managing Director of 20 Minuten: "The management of 20 minutes wants to use the entrepreneurial freedom in the new organizational structure to initiate new topics at home and abroad in addition to the numerous ongoing projects."

The management of 20 minutes is composed as follows:

• Marcel Kohler, Managing Director,
• Gaudenz Looser, Editor-in-Chief 20 minutes,
• Philippe Favre, Editor-in-Chief 20 Minutes,
• Laurent Siebenmann, Editor-in-Chief Lematin.ch,
• Marc Challandes, Chief Revenue Officer (CRO),
• Sven Ruoss, Chief Product Officer (CPO),
• Marco di Bernardo, Chief Technology Officer (CTO), A
• nnina Flückiger, Chief Commercial Content Officer (CCCO),
• Valérie Henzen, Chief Marketing Officer (CMO).

Reinforce the Adello team: Andrea Schmid, Olena Roesch and Alejandro Gómez (f.l.t.r.)

Andrea Schmid joins Adello's Operations Department to support the fast growing demand for data-driven mobile advertising campaigns. After his studies in media and communication sciences at the IULM University of Milan, Schmid worked for various brands as an online marketing manager, where he built up a broad network and specific know-how. Schmid joins Adello from Renault Suisse.

Also new to Adello's Operations Department is Alejandro Gómez. He was originally educated in North Carolina / Sinaloa with a Bachelor Degree in International Commerce. In parallel to his work at Adello, Gómez is also completing his Master's degree at the University of Lucerne in Online Business and Marketing.

Schmid and Gómez support the Technical Ad Operations team in Switzerland and Malaysia in modeling and further developing automated learning processes along the advertising funnel (ad impression to click to landing page to session to conversion), where real-time feedback loops are used to optimize bidding strategies for the best possible results. This is intended to provide deeper insights into the conversion process, enabling more precise target group addressing and thus delivering better results.

In the new year, Olena Roesch has also taken up her position as Sales Manager at Adello. She originally comes from the School and Sports Department of the City of Zurich, where she worked under Filippo Leutenegger. Roesch studied business administration at the Lucerne University of Applied Sciences and Arts and graduated with a master's degree.

Chrome dominates the market of programs for navigating the web with a share of more than 60 percent. This should seal the end of this type of data collection.

Cookies are small files that, for example, a website can place in the browser to recognize a user the next time they visit. But they can also be used to follow a person from website to website. Cookies from so-called third-party providers - such as data traders or advertising companies - are already blocked by default in Apple's Safari browser and Firefox. This is to protect the privacy of users.

Offer alternatives

Google, the world's largest advertising company, wants to take a more cautious approach with Chrome and, in a side swipe at the competition, chided that the "harsh" approach to cookies had given rise to alternatives that also encroached on users' privacy. These include, for example, so-called fingerprinting, in which computers are recognized by a combination of features such as technical data, connected external devices and installed fonts and tracked across the web.

Pointing to this, Google announced in August that instead of a large-scale crackdown on cookies, it wanted to work on alternatives in a "privacy sandbox" that would be more careful with privacy. Now the company expects the new approach to displace today's third-party cookies within two years.

At the same time, a side effect of the reorganization could be that it becomes more difficult, especially for Google's smaller competitors in online advertising, to display personalized ads to their users. (SDA)

New at Livesystems: Giordano Dasio and Vincenzo Meo (f.l.t.r.)

The 45-year-old Vincenzo Meo most recently worked for FCB Basel, SBB and APG as Key Account Manager nationally. "With my dense network in the advertising industry, I can make a valuable contribution to the success of Livesystems," says the Italian-born Vincenzo Meo.

Giordano Dasio most recently worked for almost 3 years at Factum Kommunikation as Key Account Manager. After that, the 38-year-old managed the teams as Deputy General Manager at Dolder Sports Betriebe.

"Vincenzo and Giordano bring deep expertise in out-of-home advertising opportunities," emphasizes Dragan Dojcinovic, since October 1 CEO of the marketing unit of Livesystems.

The Living Circle was initiated in April 2017 and is composed of three hotels, three farms, one restaurant and one rustico. These are the Widder Hotel, the Storchen Zurich and the Castello del Sole in Ascona, the Schlattgut, the Terreni alla Maggia in Ascona and the Château de Raymontpierre in Vermes, the Restaurant Buech in Herrliberg and the Rustico del Sole in Ascona. All of these establishments are privately owned by the Swiss Anda and Franz-Bührle families. All members of The Living Circle have a strong connection to nature.

The owner-managed agency Faulhaber Marketing Services represents privately owned boutique hotels and brands in Switzerland and worldwide in the areas of marketing, PR and sales in the DACH market.

The Committee for Transport and Telecommunications of the Council of States (KVF) has unanimously approved the Federal Council's proposal for the refund of VAT. It sees its proposal as a pragmatic solution, as the parliamentary services announced on Tuesday.

However, the KFV has instructed the administration to submit proposals for a legal regulation for companies by the next meeting.

The Federal Council's proposal does not provide for any legal regulation for companies. It argued that most companies would have been able to deduct input tax and would not have suffered any economic losses as a result (Werbewoche.ch reported). The others could register their claim directly with the Federal Office of Communications. (SDA)