Accidents happen in Switzerland every day. Statistics count over 1 million non-occupational accidents every year. On its new website Bfu.ch the AAIB shows and explains how accidents can be avoided. The information offered is aimed at the entire population. At the same time, the AAIB also provides specialist information for experts.

Simplified navigation and fast access

To facilitate navigation, the more than 660 content pages have been fundamentally reorganized. On the homepage, access is now via a filter that reflects the central areas and contexts of accident prevention. Research-based information on accident occurrence in Switzerland is thematically bundled and summarized in clearly arranged dossiers.

From the dossiers, visitors can access the advice pages with concrete prevention tips. Legal background knowledge, technical explanations, images and videos can also be found there. Content for experts is also embedded on the pages. A practical in-page navigation is designed to enable quick navigation through the various topics.

In addition to the dossiers and guides, the new website also offers a magazine, a search function for the more than 1,200 contacts of the AAIB in Switzerland, information on safe products, political positions, media releases, course offerings for professionals and a store with all AAIB publications. The range of services is being expanded on an ongoing basis.

Login area with new services

The login area of bfu.ch has also been revised and includes special offers for professionals such as safety delegates in municipalities, police traffic instructors, safety officers in companies or sports retailers. The information relevant to them is summarized here and watch lists can be created for frequently used prevention topics.

Receiver oriented design

The new website was conceived and designed in a user-centric way and focuses on the needs of visitors. With just a few clicks, they can find answers to virtually all accident prevention questions. To ensure that this succeeds, the results of the individual design phases were subjected to extensive user tests. The concept and design came from the Bernese agency Ginetta, the image concept from Noord. The technical implementation of front- and backend in the content management system Umbraco was done by Campfire.

In The House's new campaign, Cembra brand ambassador Christa Rigozzi answers questions about further education, housing and mobility. Depending on the formats and channels, the chats are also used separately from her.

In addition to the first integration of the Cembra CI/CD, which was revised by Metadesign, with color gradient, new typography and adapted logo for more Swissness, the new campaign makes fast and adaptable storytelling possible. Special care was taken to ensure that the campaign can be flexibly tempered to suit the touchpoint and target group. The focus remains on the three core topics of further education, living and mobility.

This intensively used form of communication sets learned attention triggers in the target groups. The chatboxes as stages with emojis as amplifiers should bring various advantages on both static and moving image formats - from a high recognition value to the possible use in small formats and on mobile.

In the further course of the campaign, dynamic ads are placed via a messaging, trigger and targeting system. The landing pages are constantly optimized using A/B testing and expanded with new features in a second step.

The campaign launched on Monday with TV, billboards, digital posters, large-scale online branding formats and will run in various flights throughout the year.

Christoph Timm has worked in the telco industry for many years - most recently as Director Brand Strategy & Marketing Communication at Sunrise. "In Christoph Timm, we have been able to attract a proven expert with extensive strategic and operational marketing experience to Swisscom, who also has a great deal of experience in the ICT industry. I am very much looking forward to Christoph's start on May 1," says Dirk Wierzbitzki, Head of Private Customers at Swisscom.

Until Christoph Timm takes up his post on May 1, the Marketing and Communications department will continue to be headed by Davide Pincin on an interim basis.

"We are pleased to have Kaysi Ulas, a new colleague with leadership experience, for this position," said Edith Stier-Thompson, managing director of News Aktuell. "Kaysi Ulas brings extensive expertise in customer communications and also has a strong affinity for IT."

After graduating from college, the 41-year-old trained as an insurance salesman at Deutscher Ring. After completing his training, he continued to work first at Deutscher Ring and then at Debeka as an insurance salesman. This was followed by positions in customer consulting at Schwechat and Lufthansa Global Telesales, among others, as well as around four years as a practice manager at the Neuwiedenthal support association, where he was responsible for advising and supporting teenagers and young adults. At the end of 2017, the Hamburg native took over as team leader at the business and technology service provider Cognizant and led a 30-person team in the social media area.

After the two companies have been working together since the beginning of 2017, the next step - the wedding - has now been implemented at the beginning of 2020 (Werbewoche.ch reported). The new logo is a combination of the two old logos.

"This new connection opens up completely new possibilities for us and, above all, for the market. Offline and online have once again moved much closer together, tradition and innovation go hand in hand. This is also reflected in our new logo; employees and long-standing customers on the bride and groom side have spontaneously recognized themselves in it," says Stephan Obwegeser, the new CDO/CMO of Künzlerbachmann Directmarketing since 1 January.

Every day, more than 800 people in Switzerland have an accident at work. In the last ten years, one person has lost their life every third working day. To counteract this, Suva, together with employers' associations, planners and trade unions, has launched the "Safety Charter": An Alliance for Occupational Safety and a concrete tool for companies to commit to improved safety culture.

As the hub of the Safety Charter, the website Sicherheits-charta.ch was re-launched, with Wunderman Thompson responsible for its creation and maintenance. The result is an intuitively accessible, trilingual website.

1,400 new signatures in two months

Via the new website, Suva invites companies to sign the Safety Charter directly online. All participating employers are shown - continuously updated - on a map. For this purpose, interfaces to the database of the federal government's company identification number (UID) are used and the geocodes of the companies are calculated via Google Maps.

In addition, personalized "stop badges" for the workforce can be requested in the signatories' profiles as a reminder to intervene in case of danger. Within two months, 1400 new signatures have already been made and over 4000 stop badges have been issued.

Erwin von Moos, Project Manager Campaigns at Suva, is pleased: "Professional conception, good UX and a flexible implementation contributed to the success of the project. We experienced Wunderman Thompson as a very competent and pleasant partner."

Since summer 2019, Creative Director Charles Blunier's agency has been working on the extensive rebranding for the tradition-rich luxury hotel on Zurichberg. The future communication focus will be on the art, the design as well as the modern lifestyle of the hotel. "Our goal is to position the Dolder Grand as a premium lifestyle brand," says Charles Blunier.

A new, reduced color and visual language was created to give the brand identity a powerful expression and convey the Dolder Grand's attitude to life. Various partners were brought on board for the implementation, including the architectural and art photographers Hiepler, Brunier, the Bruce High Quality Foundation, and the artists and photographers Christopher Anderson, Chris Heads, Thanassis Krikis, and Cyrill Matter.

Mark Jacob, Managing Director of Dolder Hotel AG, explains: "By revising the visual identity, we are paying tribute to the origins of the Dolder Grand. In addition, we are setting a visible sign for successful further development."

So far, the logo, the typeface, the visual language and the design of all brochures have been newly realized. The rebranding will be completed in summer 2020. The website will then also be launched with the new look. Until then, an "interim solution" is active.

The Bieler Tagblatt and the Journal du Jura are two print titles that are not part of the umbrella concept of a large media company - and we want to keep it that way. The independent titles score points with their close proximity to their readership. Integral & Leuenberger's current subscription campaign showcases this closeness with around 50 individual testimonials from readers "from among the people" who volunteered to take part.

The key question was not so much who the ambassadors are, but why they read their newspaper. The variety of answers should impress through naturalness and is free of any "marketing speak".

All ambassadors were staged in front of a plaque of their place of residence, with the place name appearing in the typography of the Tagblatt or Journal head as a result of digital processing.

In 1998, the then mobile phone market leader Nokia and the leading laptop manufacturers at the time, Toshiba and IBM, also got on board and finally helped wireless technology achieve its breakthrough. Bluetooth radio can be used to transmit voice and music wirelessly, unlock cars from several meters away, transfer data and much more.

The Bluetooth Special Interest Group, which was founded in February 1998 as a standardization body, has now presented a completely new architecture at the CES technology trade fair that is intended to "enable the next 20 years of audio innovations".

The core of the innovation is a new audio format called "Low Complexity Communication Codec" (LC3). LC3 simultaneously reduces power consumption and increases audio quality. At the moment, the lowest common denominator for Bluetooth audio is the relatively old and relatively poor SBC codec. To make audio transmissions via SBC sound good, the bit rate would have to be increased, but this would drive up power consumption.

Better sound

The improved compression methods in the new LC3 format, which were developed by the German Fraunhofer Institute for Integrated Circuits IIS and others, ensure that audio transmissions sound better than the old format with high bit rates, even at low bit rates. Manufacturers can now use the power-saving potential to extend the running times of the devices or install smaller batteries for the same running time.

The new standard will be launched on the market under the brand name "Bluetooth LE Audio" - the abbreviation LE stands for "Low Energy". The previous standard is called "Bluetooth Classic Audio" and ensures that older devices such as car radios and portable speakers are also supported.

Completely new applications can now be developed on the basis of "LE Audio". In future, hearing aids will be able to support Bluetooth. This could be used to transmit phone calls from a smartphone directly to hearing aids - or audio signals from a television. The new generation of the Bluetooth wireless standard will also bring multiple connections and new transmission options. Bluetooth devices will be able to establish audio connections to more than one headphone or speaker.

Multistream audio possible

With the new technology, Bluetooth will also natively support multistream audio in the future. This means that wireless earbuds will be able to receive their own independent signal from a phone. Up to now, the phone usually sends the signal to one of the two earbuds, which then passes the signal on to the other. This saves the transmitter in the earbuds, which will also benefit battery life.

Multistream will also enable multiple users to share Bluetooth audio from the same source. For example, patients in a waiting room or air travelers at the gate could dial in to the audio signal from a TV that has been running silently up to now.

Apple already supports audio sharing with its popular AirPods, but only two people can share the signal. This restriction will no longer apply in future. This means that music or voice can be transmitted to a theoretically unlimited number of devices. For example, from a smartphone to all friends in the vicinity.

In museums or other public institutions, it is possible to reach visitors with "broadcast audio". The audio streams can either be broadcast publicly like a small radio station or as a private stream protected by a password - similar to a WLAN network.

Advances in audio transmission will further strengthen the position of Bluetooth. "Ultimately, there will only be three wireless standards: Mobile radio, WIFI and Bluetooth," Ken Kolderup from the Bluetooth SIG is certain. Infrared transmission, DECT for cordless phones and smart home wireless technologies such as Zigbee will slowly disappear.

Significant security gaps

However, the success story of Bluetooth has not only seen highs, but also lows. For example, many users still find pairing Bluetooth devices very fiddly. Some manufacturers try to avoid this pitfall by switching off all security features to enable easy pairing.

But even if these functions are not disabled, there is still a risk. At the recent 36C3 congress of the Chaos Computer Club in Leipzig, Darmstadt-based security researcher Jiska Classen pointed out significant security vulnerabilities in Bluetooth applications.

It is worrying that Bluetooth is always active due to audio applications on smartphones or usage scenarios in the Internet of Things (IoT). This means that anyone can connect to it at any time, even if it is only running in the background, the researcher from the Secure Mobile Networking Lab (SEEMOO) at Darmstadt University of Technology told the news agency Dpa.

"The convenience of Bluetooth harbors great potential for attacks," warned Classen. The security of Bluetooth depends heavily on the security of the chip, and this must receive firmware updates, which the manufacturers only provide very slowly and not at all for older devices. "For a smartphone, old in this case often means two to three years old."

Bluetooth software in fitness trackers or other networked devices is also often insecure. The researcher recommended that 36C3 visitors should rely on extensively secured WLAN installations or IT systems that do not have an interface for network communication. She herself might write texts on an ancient Apple PowerBook, which has no Bluetooth interface at all. (SDA)

Eva Bajer previously worked at DDB Berlin, ZDF and Heimat Berlin and advised clients such as Siemens, Hornbach, VW and Deutsche Bahn. She has many years of experience in managing mandates for major international corporations, SMEs and start-ups.

In her second home in Zurich, the qualified media designer worked at Atedo and Startbahnwest in Zurich, where she looked after clients such as Helvetia Insurance, various federal offices, Feldschlösschen, Wander and CWA Constructions for several years. She also taught at the GDK School of Design and Communication.

The anniversary promotion is advertised using the usual POS advertising media as well as TV and online spots in which the fictitious lottery millionaire Heini Sutter plays the leading role as always and sings a birthday serenade for Swiss Lotto. He also sings "Happy Birthday" to all participating players and wishes them good luck when they receive their free tips on their birthday.

The Biel-based watch manufacturer is committed to innovation. The company develops watches that reveal their moving mechanics and function, making visible its reinterpretation of skeletonizing.

Together with Metadesign, the company will drive the further development of the brand in the future.

Claude Greisler, Co-Founder of Armin Strom: "The outside perspective on our brand allows us to go in completely new directions. We feel both understood and challenged by MetaDesign."